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ITV profits rise as online growth offsets decline in spot advertising revenue

sharesmagazine | February 27, 2019

'ITV's operational performance across 2018 was strong despite the uncertain economic and political environment, with total external revenue up 3%, including total advertising revenues up 1%. We delivered great viewing figures on air and online with ITV setting a host of new records and achieving an impressive 3% growth in total viewing.,' said Carolyn McCall, ITV Chief Executive.

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Write an effective ad for smart campaigns

Smart campaigns are a type of advertising campaign that use machine learning algorithms to optimize your ads and maximize your return on investment. Here are four tips for creating smart campaigns:

Set clear campaign objectives: Before creating a smart campaign, it's important to define your goals and what you want to achieve. This could be increasing website traffic, generating leads, or boosting sales. Once you have a clear objective in mind, you can create a campaign that is tailored to achieving that objective.

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Spotlight

Write an effective ad for smart campaigns

Smart campaigns are a type of advertising campaign that use machine learning algorithms to optimize your ads and maximize your return on investment. Here are four tips for creating smart campaigns:

Set clear campaign objectives: Before creating a smart campaign, it's important to define your goals and what you want to achieve. This could be increasing website traffic, generating leads, or boosting sales. Once you have a clear objective in mind, you can create a campaign that is tailored to achieving that objective.

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As demand for out-of-home (OOH) advertising continues to rise, StackAdapt, announced a collaboration with Broadsign that enables agencies and brands to access new OOH advertising options. The advertising technology partnership expands the OOH inventory accessible on StackAdapt's multi-channel digital advertising platform, giving StackAdapt users access to premium international screens in high-traffic areas through the Broadsign supply-side platform (SSP). The combination of Broadsign's worldwide SSP with StackAdapt's multi-channel digital advertising platform allows media buyers to effortlessly include global digital out-of-home (DOOH) advertisements across roadside, retail, transport, and beyond into programmatic multi-channel campaigns. The merger of two industry-leading ad tech platforms makes it simpler for media buyers to broaden their audience reach and boost engagement across additional digital channels. It also provides StackAdapt users with opportunities to increase brand exposure and interact more effectively with global audiences. Senior Director of Inventory, StackAdapt, Lina Wangfang, said, “Demand for out-of-home advertising has risen sharply in recent years and continues to grow as more marketers double down on brand-building investments amidst the current economic climate.” She added, “Our collaboration with Broadsign significantly expands the available programmatic out-of-home inventory on our multi-channel platform for agencies who may not have previously considered the medium. Out-of-home plays well with mobile, social, and CTV, and we expect this integration will help drive new growth here at StackAdapt, and fuel the continued evolution of multi-channel.” (Source – ExchangeWire) VP of global media sales at Broadsign, John Dolan, said, “Programmatic is the future of out-of-home, and our latest integration with StackAdapt will drive new attention to the medium to help spur the growth of out-of-home and multi-channel.” He explained, “We’re thrilled to team with StackAdapt to bring more media buyers, including midsize agencies, access to a medium that’s proven to boost brand awareness and online activation. We look forward to building on our partnership with StackAdapt.” (Source – ExchangeWire) About Broadsign Broadsign enables publishers, agencies, and brands to interact with global audiences through the power of out-of-home advertising. Itpowers over 425,000 signs on motorways, airports, retail malls, health clinics, and transport systems and is at the center of people's lives. The Broadsign platform assists publishers in managing their business operations more effectively while also facilitating the booking of OOH campaigns by brands and agencies. In addition, the platform offers capabilities for content delivery, playback and proof of performance, availability of sales inventory and proposal development, automated programmatic DOOH transactions, and OOH business operations.

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Broadsign, StackAdapt | January 31, 2023

As demand for out-of-home (OOH) advertising continues to rise, StackAdapt, announced a collaboration with Broadsign that enables agencies and brands to access new OOH advertising options. The advertising technology partnership expands the OOH inventory accessible on StackAdapt's multi-channel digital advertising platform, giving StackAdapt users access to premium international screens in high-traffic areas through the Broadsign supply-side platform (SSP). The combination of Broadsign's worldwide SSP with StackAdapt's multi-channel digital advertising platform allows media buyers to effortlessly include global digital out-of-home (DOOH) advertisements across roadside, retail, transport, and beyond into programmatic multi-channel campaigns. The merger of two industry-leading ad tech platforms makes it simpler for media buyers to broaden their audience reach and boost engagement across additional digital channels. It also provides StackAdapt users with opportunities to increase brand exposure and interact more effectively with global audiences. Senior Director of Inventory, StackAdapt, Lina Wangfang, said, “Demand for out-of-home advertising has risen sharply in recent years and continues to grow as more marketers double down on brand-building investments amidst the current economic climate.” She added, “Our collaboration with Broadsign significantly expands the available programmatic out-of-home inventory on our multi-channel platform for agencies who may not have previously considered the medium. Out-of-home plays well with mobile, social, and CTV, and we expect this integration will help drive new growth here at StackAdapt, and fuel the continued evolution of multi-channel.” (Source – ExchangeWire) VP of global media sales at Broadsign, John Dolan, said, “Programmatic is the future of out-of-home, and our latest integration with StackAdapt will drive new attention to the medium to help spur the growth of out-of-home and multi-channel.” He explained, “We’re thrilled to team with StackAdapt to bring more media buyers, including midsize agencies, access to a medium that’s proven to boost brand awareness and online activation. We look forward to building on our partnership with StackAdapt.” (Source – ExchangeWire) About Broadsign Broadsign enables publishers, agencies, and brands to interact with global audiences through the power of out-of-home advertising. Itpowers over 425,000 signs on motorways, airports, retail malls, health clinics, and transport systems and is at the center of people's lives. The Broadsign platform assists publishers in managing their business operations more effectively while also facilitating the booking of OOH campaigns by brands and agencies. In addition, the platform offers capabilities for content delivery, playback and proof of performance, availability of sales inventory and proposal development, automated programmatic DOOH transactions, and OOH business operations.

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