AD TECH AND MARTECH
Dynata | August 01, 2022
Dynata, the world's largest first-party data platform for insights, activation and measurement, today expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. Brands and agencies now can leverage Dynata's advertising solutions to measure advertising effectiveness, optimize media spend and improve marketing ROI on YouTube by analyzing the performance of their YouTube ads compared to TV, print or any other digital, social or offline media channels under measurement.
Media fragmentation has made it more challenging than ever to accurately measure advertising impact across all publishers and channels. Dynata now enables any company to better understand how a campaign is influencing consumers at all levels of the purchase funnel, holistically, across all channels.
In 2020, Dynata was approved to measure YouTube lift as part of a digital ad campaign using Google's Ads Data Hub. Dynata's cross-media studies — which include non-digital media channels, such as TV, radio, print and out-of-home — measure the media performance of panelists' exposure to digital ads alongside other ad types across multiple channels. For the first time, YouTube now can be included as a media channel in such studies.
"Adding a premier channel, such as YouTube, into our cross-media advertising lift offerings further enhances our ability to help clients accurately and comprehensively measure advertising performance," said Dynata CEO Gary S. Laben.
"Adding a premier channel, such as YouTube, into our cross-media advertising lift offerings further enhances our ability to help clients accurately and comprehensively measure advertising performance," said Dynata CEO Gary S. Laben. "This capability reinforces our commitment to helping our clients not only to uncover insights, but also to activate these insights, measure overall marketing ROI and ultimately drive growth."
Dynata is the world's largest first-party data platform for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe and Asia-Pacific. Learn more at www.dynata.com.
SOCIAL MEDIA ADVERTISING
Glocally | July 13, 2022
Modern Luxury Media, the nation's largest luxury media company, today announces the acquisition of Glocally, a social content company that discovers and partners with the most engaging influencers and local content creators.
Founded in 2016 by Brad Agens, Glocally was created with the vision of helping regional and local brands replicate the strategies of large national companies by developing and distributing localized content to connect to creators who make a difference in the areas that matter most.
Glocally will join Modern Luxury Media as a new division to strengthen its commitment to the influencer creator economy across the luxury media company's roster of 85 brands from coast to coast. Over the last decade, social media has undergone a significant transformation. Today, consumers are shifting away from traditional social media experiences and gravitating toward connecting with creators who can deliver short-form, entertainment-based content. Given content creators are the new voices of today, this acquisition allows Modern Luxury to create powerful, one-of-a-kind content marketing programs that generate buzz across partnerships that are authentic, meaningful and engaging.
"This past year we have doubled down on a hyperlocal and community-driven approach to content creation in order to build more opportunities to elevate both our brands as well as our audience experience, Our partnership with Glocally brings this strategy to the next level. We couldn't be more thrilled to bring Brad and his team at Glocally to Modern Luxury and enhance our content strategies for today's digital economy."
-Michael Dickey, CEO of Modern Luxury Media
I have always admired Modern Luxury's approach in harnessing community and continuously implementing digital and innovation strategies for growth, said Agens. Modern Luxury and Glocally have obvious synergies that will create impactful and meaningful experiences for our clients. Local and regional brands have a big desire and need for content, and we see an opportunity for Modern Luxury's incredible roster to create hyperlocal content that will take the user experience and brand love to the next level. We couldn't be more thrilled for our companies to come together in this way.
The acquisition is part of Modern Luxury Media's accelerated growth strategy focused on M&A and exclusive partnerships to help strengthen its digital media and creative capabilities to enhance its offerings to luxury communities around the globe.
"Brands have an enormous opportunity to harness micro-communities in order to maximize their consumer experiences for their products or services, Our company's strength has always been the ability to build amazing brands that tap into the most affluent communities around the country to give them premium and elevated content experiences. By tapping into Glocally's technology and expertise, the acquisition will allow Modern Luxury's roster of clients the ability to build a hub of affluent luxury creators in key markets that will increase monetization and the consumer engagement with their brand."
-Mike Pallad, president of Modern Luxury Media.
Reaching an audience of more than 16 million, Modern Luxury is the nation's largest luxury media company and home to leading brands including Hampton's Magazine, Ocean Drive, and Aspen Magazine. Most recently, Modern Luxury partnered with Jay Z's Roc Nation to launch EDITION, the first fully multi-platform portal into a world of luxury that celebrates talent from diverse communities.
About MODERN LUXURY MEDIA:
At Modern Luxury, connection and community define who we are. Reaching an audience of more than 16 million, we are the nation's largest luxury media company offering leading brands access to the most influent audiences in the most prominent cities across the U.S. Through the power of Modern Luxury Media ecosystem including 85+ brands across 22 markets, we deliver powerful marketing solutions allowing luxury brands to connect with their audiences in the places and ways that mater most.
Glocally is a social media and marketing technology company that enables local and regional businesses to succeed across digital platforms. We provide social media management, content development, digital strategy and facilitate influencer collaborations with social media's top creators.
Kevel, Everli | July 08, 2022
Kevel (https://kevel.com), a leading API infrastructure platform used to build custom ad platforms, announces a new partnership with Everli, Europe's leading marketplace for online grocery shopping. Kevel’s ad-serving APIs will enable Everli to launch sponsored product offerings before rolling out additional ad placements in the future.
After securing €85.2 million in Series C investment last year, Everli committed to building out their retail media strategy. By integrating with Kevel, Everli launched this ad platform quickly, and Everli’s partners can now promote their products in search results using keyword targeting.
The sponsored ad units can be found across Everli’s four regional websites, as well as its app. Through Kevel’s UI, Everli has full control over its ad management, targeting, and reporting. Everli partners and the end consumer all benefit from this ad product, as it opens up a new revenue stream for Everli, while giving vendors more visibility and helping customers discover new products.
“In the past, advertising hasn’t been a focus within the grocery sector, but after seeing the success of retail ad platforms from Amazon, Walmart, Instacart, and others, we knew this was an important step for our growth,” says Francesco Carnielli, Head of Engineering at Everli. “Kevel helped minimize the time it took to integrate ads and allowed us to start earning revenue almost immediately. The sponsored ad units have already shown great success for merchants, and we plan on adding more ad units in the near future with Kevel.”
“A retail media ad platform offers huge benefits, especially when the retailer already has relationships with its merchants. Everli is already a leading online grocery marketplace, and an ad platform gives them the revenue to grow even faster,” says James Avery, Founder and CEO of Kevel.
“A retail media ad platform offers huge benefits, especially when the retailer already has relationships with its merchants. Everli is already a leading online grocery marketplace, and an ad platform gives them the revenue to grow even faster,” says James Avery, Founder and CEO of Kevel. “Targeted sponsored products are just the beginning, and we look forward to helping Everli build out its ad platform even further.”
Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more -- allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Bed Bath and Beyond, Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. The company has received many accolades, most recently winning the 2021 Digiday Technology Award for Best Monetization Platform for Publishers and recognized by Insider as one of the hottest adtech companies of 2021. Learn more at www.kevel.com.
Everli is on a mission to help people achieve peace of mind, by simplifying their life when shopping for groceries. No more queuing, no more parking, no more carrying heavy weights: Everli's dream is to bring just the best parts of grocery shopping, directly to your home.
Founded in 2014, Everli is now the main European e-grocery marketplace. Headquartered in Milan, with offices also in Verona and Warsaw, Everli's team has grown to more than 250 people, and has created more than 100 partnerships with retailers and CPG companies, providing flexible employment for over 3,000 shoppers. Everli serves more than 80 cities around Europe, and has delivered groceries more than 3 million times.