JCDecaux wins an exclusive 10-year advertising contract for the new Midfield Terminal of Abu Dhabi International Airport

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its subsidiary JCDecaux Abu Dhabi has been awarded a 10-year exclusive advertising concession for the new Midfield Terminal of Abu Dhabi International Airport. As a driving force behind the development of innovative interactive and connected projects, JCDecaux will roll out a unique media platform at the Midfield Terminal, including exclusive VIP networks and availing the latest generation of digital media, with 85" digital networks delivering reach and frequency and 4 iconic media walls of 20sqm offering an immersive experience to passengers among others. This shift to digital out-of-home (DOOH), supported by an ambitious data strategy, will offer brands the ability to identify and target specific audiences and facilitate engaging, rich-media campaigns that reach sophisticated and discerning travellers. It will also contribute to an enhanced passenger experience by offering relevant and contextualised content to audiences on the move.

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