JCDecaux wins an exclusive 10-year advertising contract for the new Midfield Terminal of Abu Dhabi International Airport

Globe Newswire | May 06, 2019

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its subsidiary JCDecaux Abu Dhabi has been awarded a 10-year exclusive advertising concession for the new Midfield Terminal of Abu Dhabi International Airport. As a driving force behind the development of innovative interactive and connected projects, JCDecaux will roll out a unique media platform at the Midfield Terminal, including exclusive VIP networks and availing the latest generation of digital media, with 85" digital networks delivering reach and frequency and 4 iconic media walls of 20sqm offering an immersive experience to passengers among others. This shift to digital out-of-home (DOOH), supported by an ambitious data strategy, will offer brands the ability to identify and target specific audiences and facilitate engaging, rich-media campaigns that reach sophisticated and discerning travellers. It will also contribute to an enhanced passenger experience by offering relevant and contextualised content to audiences on the move.

Spotlight

Ad exchanges and ad networks co-exist as fundamental parts of today’s advertising industry. Ad networks connect advertisers to publishers, while ad exchanges facilitate buying and selling of ad inventory through real-time bidding. They can work together by ad networks connecting to ad exchanges to bid on inventory and deliver ads on a publisher's website. Ad networks offer a wider reach, while ad exchanges provide more targeted and efficient ad buying.

Spotlight

Ad exchanges and ad networks co-exist as fundamental parts of today’s advertising industry. Ad networks connect advertisers to publishers, while ad exchanges facilitate buying and selling of ad inventory through real-time bidding. They can work together by ad networks connecting to ad exchanges to bid on inventory and deliver ads on a publisher's website. Ad networks offer a wider reach, while ad exchanges provide more targeted and efficient ad buying.

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DISPLAY ADVERTISING, RETARGETING

Zoomd’s Albert AI, Creative Optimization Technology Generates 800% Return on Ad Spend

Zoomd | January 27, 2023

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PROGRAMMATIC ADVERTISING

Hivestack Partners with Focus Media Hong Kong for Exclusive DOOH Ad Access

Hivestack | March 16, 2023

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