Jeff Collins Will Oversee Fox News Ad Sales

Fox News | May 20, 2019

Fox Corporation named Jeff Collins, a former digital-advertising executive, to oversee advertising sales for all of its Fox News media outlets, putting a new face behind the effort at a time when the company is making different outreach to Madison Avenue. Collins hails from Viant Technology, a digital-advertising and publishing concern that was acquired by Time Inc. in 2016, then became part of Meredith Corp. He was chief revenue officer of Viant, and helped manage everything from the acquisition of a mobile-ad company to the operations of the social-media pioneer Myspace. He spent 18 years at Turner Broadcasting, where he was very involved with ad sales for CNN and several of its properties. Collins will oversee ad sales for Fox News Channel, Fox Business Network and Fox News Digital. He replaces Marianne Gambelli in the role after she was named president of advertising sales for all of Fox Corp., and will report to her. “Jeff’s proven track record in identifying new revenue streams and implementing strategic partnerships will add depth and innovation to our sales team. We look forward to welcoming him to Fox News as we further expand our business beyond traditional platforms,” Gambelli said in a prepared statement.

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In this 2-minute illustrated video, we outline why B2B marketers struggle to tie their day-to-day operations to organizational objectives and how our unique approach creates a winning formula and makes the Catalysts we work with successful!

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