Juul Halts Most U.S. Advertising After Spending $104 Million in First Half of 2019

Juul Labs, maker of the industry-leading Juul vape brand, has suspended broadcast, digital and print advertising in the U.S.The company announced the decision today, coinciding with the news that K.C. Crosthwaite is taking over as CEO for Kevin Burns, who stepped down from the role. Crosthwaite formerly served as chief growth officer for Altria (formerly known as Philip Morris Companies), which owns a minority stake in Juul. He has also held roles as president and CEO for Altria’s Phillip Morris USA and Altria’s vp of strategy and business development. According to Juul’s press release he helped lead Altria’s expansion into cigarette alternatives such as e-cigarettes.It’s unclear to what extent Juul will continue other advertising and marketing efforts in the U.S., whether the halt is temporary or if the company will continue broadcast, digital and print advertising in other global markets. Juul Labs has not responded to Adweek’s request for comment.

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