MOBILE ADVERTISING, PROGRAMMATIC ADVERTISING
Start.io and Pixalate | January 10, 2023
Start.io, a leading mobile marketing and audience platform, has implemented Pixalate's Analytics and MRT (Measurement Rating Council) solutions to prevent digital ad fraud specifically in mobile app environments.
Start.io already provides multiple layers of protection against ad fraud, and it is seeking to expand its fraud detection capabilities by partnering with Pixalate, an MRC accredited vendor. Pixalate will help Start.io by auditing served and viewable in-app ad impressions across display and video, and also by providing sophisticated invalid traffic detection and filtration.
This partnership aims to ensure that all inventory on the Start.io platform is legitimate. Start.io's CRO states that their top priority is protecting their clients against ad fraud and that this partnership is another step toward 100% accountability.
"Fraud is one of the biggest challenges facing the ad industry going into 2023," said Ronnie Mellow, Vice President of Operations at Pixalate. "Pixalate is one of the leading accredited platforms that offers a white box IVT analytics dashboard to our partners surfacing detailed metrics and dimensions to hone in on IVT sources, giving our clients industry-leading risk management and dispute resolution insights. We commend Start.io for its dedication to fighting ad fraud."
Source: Globenewswire
Pixalate's VP of Operations states that fraud is one of the biggest challenges facing the ad industry going into 2023, and that Pixalate is a leading accredited platform that offers insights on IVT (invalid traffic) sources, giving the clients industry-leading risk management and dispute resolution insights.
About Start.io
Start.io is a mobile marketing and audience platform that is reinventing mobile marketing through the largest independent app distribution network. The direct integration of Start.io with over 500K monthly active apps provides unprecedented access to global first-party data, which can be used to understand and predict behaviors, identify new opportunities, and fuel growth.
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for connected television (CTV) and mobile advertising. Pixalate works around the clock to protect your reputation and increase your media value by providing the only system of coordinated solutions across display, app, video, and CTV for better ad fraud detection and elimination. Pixalate is an MRC-accredited service that detects and filters sophisticated invalid traffic (SIVT) on desktop and mobile web, mobile in-app, and CTV advertising.
Read More
AD NETWORKS
Brightcove | March 08, 2023
On March 7, 2023, Brightcove, a leading streaming technology company, introduced a new customized service called Brightcove Ad Monetization to enhance media organizations' ability to generate revenue from their content. The company has also established a dedicated global advertising operations team to aid media companies in optimizing their advertising strategy and revenue.
Brightcove's Ad Monetization service is an expansion of its recent collaboration with Magnite, the leading independent sell-side advertising platform worldwide. By merging Magnite and SpringServe, Brightcove can now provide media organizations with a comprehensive advertising monetization solution, enabling them to enhance their revenue streams from advertising strategies.
Brightcove Ad Monetization is a tool designed to assist media companies in achieving the highest possible returns on their advertising investments by providing actionable insights. It supports monetizing live and video-on-demand (VOD) content through enhanced yield optimization that fills unsold ad inventory and boosts revenue. The solution offers client-side advertising insertion (CSAI) and server-side advertising insertion (SSAI) features for various platforms, including web players, iOS, Android, and connected TVs. In addition, Brightcove Ad Monetization seamlessly integrates with existing advertising servers such as Google Ad Manager and FreeWheel.
Businesses that make use of the service will profit from the knowledge and assistance of Brightcove, along with direct support from its recently established global advertising operations team. The team, headed by Chief Strategy and Corporate Development Officer David Beck, will work directly with clients to enhance their advertising strategy, budget, and content. From the onboarding phase to implementation and strategy refinement, the team will use their comprehensive understanding and expertise to aid clients at every stage of their advertising journey, regardless of location.
About Brightcove Inc
Brightcove Inc. is a publicly traded software company that provides cloud-based video hosting and streaming services. The firm was founded in 2004 and is headquartered in Boston, Massachusetts. Its flagship product is its online video platform, which allows businesses to upload, manage, and publish video content on their websites and mobile apps. The platform includes video encoding, analytics, advertising, and monetization tools. In addition to its online video platform, Brightcove offers various other video-related services, including live streaming, video player customization, and video marketing tools. The company serves multiple industries, including media and entertainment, enterprise, and education. Its customers include major media companies such as NBC, ABC, and BBC and large corporations like IBM, Bank of America, and Philips.
Read More
DISPLAY ADVERTISING, MOBILE ADVERTISING, AD NETWORKS
Upwave | January 24, 2023
Upwave, the industry-leading analytics platform for brand advertising, has announced a strategic partnership with Tremor Video, a DSP within Tremor International's end-to-end technology platform that enables advertisers to deliver impactful brand stories across all screens by leveraging innovative video technology. Through this partnership, Tremor Video gets access to Upwave's brand outcomes measuring capabilities, real-time brand analytics dashboards with optimization recommendations, and audience verification tools.
Utilizing Upwave's automated technology capabilities, particularly the new automated discrepancy detection (ADD) capability, Tremor Video has effectively monitored and maximized brand advertising across its campaigns. This tool provides on-demand access to Tremor Video's QAing tags to confirm that they measure as intended. In addition, ADD reports are routinely updated and reveal difficulties and accomplishments quickly and effectively.
Chris Kelly, CEO of Upwave, said, "Slow detection of tagging issues is an industry-wide issue, and leads to inaccurate measurement. Advertisers want proof their measurement is precise and error-free." He added, "Helping customers do so in an efficient, software-first, manner was imperative to us at Upwave."
(Source – GlobeNewswire)
Tremor Video has used Upwave's automated discrepancy detection to boost operational efficiency and minimize complications for an anticipated 100 campaigns in 2022 and expects continuing usage in 2023 to deliver further advantages.
About Upwave
Upwave is a rapidly expanding analytics firm that provides premier brands, agencies, and media partners with ML-driven brand advertising measurement technology and information through a SaaS platform. Its unparalleled digital network allows the rapid and precise collection of data from millions of ordinary users. The firm has offices in San Francisco and New York and is backed by top venture capitalists from Silicon Valley. Customers include Fortune 500 organizations across numerous industries, such as consumer packaged goods, technology, and financial services, as well as the world's top advertising agencies, which monitor and optimize digital campaigns for their clients.
Read More