Advertiser Platforms

Kevel’s APIs Help Launch Everli’s Retail Media Ad Platform

Kevel, Everli | July 08, 2022 | Read time : 06 min

Retail Media Ad Platform
Kevel (, a leading API infrastructure platform used to build custom ad platforms, announces a new partnership with Everli, Europe's leading marketplace for online grocery shopping. Kevel’s ad-serving APIs will enable Everli to launch sponsored product offerings before rolling out additional ad placements in the future.

After securing €85.2 million in Series C investment last year, Everli committed to building out their retail media strategy. By integrating with Kevel, Everli launched this ad platform quickly, and Everli’s partners can now promote their products in search results using keyword targeting.

The sponsored ad units can be found across Everli’s four regional websites, as well as its app. Through Kevel’s UI, Everli has full control over its ad management, targeting, and reporting. Everli partners and the end consumer all benefit from this ad product, as it opens up a new revenue stream for Everli, while giving vendors more visibility and helping customers discover new products.

“In the past, advertising hasn’t been a focus within the grocery sector, but after seeing the success of retail ad platforms from Amazon, Walmart, Instacart, and others, we knew this was an important step for our growth,” says Francesco Carnielli, Head of Engineering at Everli. “Kevel helped minimize the time it took to integrate ads and allowed us to start earning revenue almost immediately. The sponsored ad units have already shown great success for merchants, and we plan on adding more ad units in the near future with Kevel.”

“A retail media ad platform offers huge benefits, especially when the retailer already has relationships with its merchants. Everli is already a leading online grocery marketplace, and an ad platform gives them the revenue to grow even faster,” says James Avery, Founder and CEO of Kevel.

“A retail media ad platform offers huge benefits, especially when the retailer already has relationships with its merchants. Everli is already a leading online grocery marketplace, and an ad platform gives them the revenue to grow even faster,” says James Avery, Founder and CEO of Kevel. “Targeted sponsored products are just the beginning, and we look forward to helping Everli build out its ad platform even further.”

About Kevel
Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more -- allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Bed Bath and Beyond, Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. The company has received many accolades, most recently winning the 2021 Digiday Technology Award for Best Monetization Platform for Publishers and recognized by Insider as one of the hottest adtech companies of 2021. Learn more at

About Everli
Everli is on a mission to help people achieve peace of mind, by simplifying their life when shopping for groceries. No more queuing, no more parking, no more carrying heavy weights: Everli's dream is to bring just the best parts of grocery shopping, directly to your home.

Founded in 2014, Everli is now the main European e-grocery marketplace. Headquartered in Milan, with offices also in Verona and Warsaw, Everli's team has grown to more than 250 people, and has created more than 100 partnerships with retailers and CPG companies, providing flexible employment for over 3,000 shoppers. Everli serves more than 80 cities around Europe, and has delivered groceries more than 3 million times.


WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers.


WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers.

Related News

Display Advertising

EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming

businesswire | August 28, 2023

EDO, the TV outcomes company, released today the inaugural NFL TV Outcomes Report, which highlights key ad engagement trends from the 2022-23 NFL season. EDO analyzed every Convergent TV ad that ran during linear and streaming NFL programming to reveal the season’s most impactful matchups for advertisers, the brands with the most effective investment, and granular analysis of TV ad engagement data across nine categories, such as Automotive, CPG, and Restaurants. Heading into the 2023 season, NFL media inventory has never been more essential. Live sports held the lion’s share of Upfront investment this year, and as a pair of Hollywood strikes threaten to derail fall TV premieres, advertisers are looking to America’s favorite sport to fill critical gaps in their media plans. As marketers across industries continue to contend with economic headwinds, EDO’s outcomes data will help optimize limited budgets on TV’s most premium inventory. “Every Convergent TV marketer knows that the NFL has long been the undisputed champion of the live sports ecosystem, keeping the advertising industry running smoothly amidst time-shifting, cord-cutting, and migration to social media,” said Kevin Krim, President & CEO, EDO. “But in this challenging TV environment, audience isn’t enough. If you don’t know what is driving your consumers to engage with your brand or make a purchase, you’re not going to be able to plan and optimize media and creative before the next week’s kickoff.” Key highlights from the EDO’s NFL TV Outcomes Report include: NFL Dominates Top Linear Programming. In 2022, the NFL was responsible for half of the top ten most engaging linear TV programs in terms of advertising effectiveness — topped by a Super Bowl that was 220% more engaging than the average primetime program. Live Streaming and Sports are the New Frontier. In its inaugural season, Thursday Night Football games on Amazon’s Prime Video were 116% more effective at driving consumer engagement than the broadcast primetime average. Spanish-Language NFL Heats Up. While ads aired during Spanish-language (SL) regular season and playoff games performed about on par with the SL primetime average, Super Bowl LVII on Telemundo was about 208% more effective at driving engagement. Nyquil, Heinz, and Flonase were among the top SL advertisers of the season. Thanksgiving Day NFL Games Drive the Most Ad Impact. Three of the most impactful games for advertisers ran on Thanksgiving Day, with the primetime matchup between the New England Patriots and the Minnesota Vikings taking the top spot. Rihanna is Super Bowl LVII’s Real MVP. During her first performance in seven years, Rihanna generated over 1000x as much online engagement as the median-performing in-game Super Bowl LVII ad. The term "Rihanna pregnant" generated 52x as much online engagement during Halftime as did the median-performing Big Game ad this year. EDO also analyzed brand and creative performance in NFL programming by category. “Luxury auto and restaurant advertisers had particularly strong investment and ad engagement throughout last NFL season,” said Laura Grover, SVP, Head of Client Solutions, EDO. “Regular season ad engagement for categories including CPG: Food & Beverage, Non-Luxury Auto, and Retail performed about the same, on average, as their respective category primetime performance benchmarks. Grover continued, “Despite this, ad performance for these categories saw a major boost from campaigns run during the playoffs. Ads from CPG Food & Beverage brands were 102% more effective than the category's primetime average in the playoffs, Non-Luxury Auto ads were 42% more effective than its category average, and Retail ads were 35% more effective.” The most effective TV advertisers during the 2022 NFL regular season, per industry, are: Alcohol Crown Royal Patron Busch Automotive, Luxury BMW Mercedes-Benz Lexus Automotive, Non-Luxury Toyota GMC Ford CPG, Food & Beverage Glacéau Mountain Dew Dr Pepper CPG, Home & Personal Invisalign Chanel Oral-B Financial Services SoFi Experian Nerd Wallet Insurance: Aflac USAA Allstate Restaurants Panera Bread Popeyes Louisiana Kitchen Pizza Hut Retail Dick's Sporting Goods Old Navy Rakuten “In this environment, brands simply can’t afford to make a big investment at the beginning of the season and wait until after the Super Bowl to find out whether it worked,” continued Krim. “With investment-grade TV outcomes data at your side, you’ll be able to call performance-optimizing audibles all season long - which will carry you through the regular season and beyond.” Visit to download EDO’s NFL TV Outcomes Report and know what’s working for every brand advertising in the NFL. To find out how your brand is performing, reach out to About EDO, Inc. EDO, Inc. is the TV outcomes company — a leading platform measuring predictive behaviors driven by Convergent TV advertising. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. We work with modern marketers at leading brands, TV networks, entertainment studios and ad agencies. EDO's investment-grade data aligns advertising investments to business results - with detailed competitive, category, historical and predictive intelligence.

Read More

Advertiser Platforms

PwC Report Shows Promising Results for First Adform Campaign with Utiq

ExchangeWire | June 29, 2023

Adform, the global programmatic platform, today announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating great potential for Utiq’s identity solution. Utiq, the new European privacy-led digital Authentic Consent Service, was tested along with an independent advertising agency pilot, and achieved stronger addressability and frequency capping in a fraud-free environment via Adform’s DSP and ID Fusion. The campaign which ran in Germany is evidence that the partnership between Utiq and Adform will positively impact campaign performance. The results are: 25% improved frequency compared to other first-party ID solutions 3.75x increase in unique impressions in Safari and Firefox compared to browsers including third-party cookies (eg. Chrome) 100% of traffic was found to be fraud-free Having launched on 1st June, Utiq is a joint venture between four of Europe’s largest telecom operators; Deutsche Telekom, Orange, Telefonica, and Vodafone, to provide a digital advertising platform as an alternative to third-party cookies. Adform’s ID Fusion, the award-winning agnostic first-party ID solution that began in March 2020, is the exclusive Utiq DSP partner at launch. The report from PwC follows a longstanding relationship with Adform to validate and analyse real-world performance in line with the company's ethos of leading with transparency. PwC has previously validated the ID Fusion product and reviewed Adform FLOW, demonstrating Adform’s commitment to transparency and efficiency in the advertising supply chain. Jochen Schlosser, chief technology officer, Adform, comments: “As the exclusive DSP to Utiq at launch, we’re delighted to see the success of the first campaign results. We’ve been on board with Utiq’s vision from the start which aligns with our vision for a scaled ID solution to lift programmatic into the cookieless world. Our joint work with PwC suggests that Utiq and ID Fusion have a very promising future in the post-cookie world. Adform is proud to be a part of it.” William Harmer, chief product officer, Utiq, adds: “We’re a European company that brings scale to the industry thanks to our telco partners, something which has traditionally been very difficult. It’s important to us that we focus on connectivity, security and privacy as a priority so we can build a solution that addresses the challenges of the future of advertising. These results are just the start of what we can expect, to make advertising better for everyone.” Sam Tomlinson, UK media & entertainment leader, PwC UK, says: “While this is an early stage pilot, the results of the testing so far have suggested that the Utiq ID is powerful in identifying and accurately targeting audiences in a world without third-party cookies. The results of our testing have also shown that these audiences are fraud-free. This combination will be particularly valuable after the deprecation of third-party cookies in Chrome and other browsers.” Oliver Dragic, executive manager, at pilot comments: “It's not long before third-party cookies are removed from Chrome. Using Adform´s DSP and ID Fusion with Utiq, we've now tested a new innovative approach to this cookie-free era - and the results speak for themselves. We are impressed with what we have achieved so far and look forward to continuing our partnership to achieve even better results.” About Adform Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

Read More

Ad Networks, Ad Tech and Martech

Scibids Partners With Google Display & Video 360 to Offer Custom Bidding Powered by AI for Advertisers

Business Wire | July 24, 2023

Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & Video 360 (DV360) as the first Custom Bidding partner. Custom Bidding, a groundbreaking product in Display & Video 360, empowers advertisers to customize the bidding algorithm so that it aligns more closely with the desired business outcome. This solution provides customers with more precise control over ad decisioning and price valuation of each impression opportunity. Custom Bidding has evolved into a pivotal feature that showcases Display & Video 360's resolute commitment to openness and customization for its power users. With this first-of-its-kind partnership, advertisers and their agencies will gain streamlined access to Scibids’ customizable AI for their bidding strategies when utilizing Display & Video 360 Custom Bidding. Scibids AI is specialized in full-funnel campaign optimization, ranging from upper funnel CTV interactions to lower funnel direct response display ads and everything in between. Custom Bidding can deliver increased return on ad spend (ROAS) for both direct response marketers selling online and consumers that care about offline sales such as consumer packaged goods (CPGs). The integration also streamlines operations by making terms and conditions for advertisers directly acceptable in Display & Video 360, along with in-platform billing and clearing. The Custom Bidding functionality enables advertisers to create algorithms tailored to their specific campaign goals, resulting in an AI-powered informed bidding model that aligns with their unique business outcomes. Through the seamless collaboration between Scibids and Display & Video 360, advertisers and their agencies can now leverage this bidding strategy customization to achieve unparalleled success with efficiencies at scale. "For over seven years, Scibids has been dedicated to providing cutting-edge AI solutions that enhance outcomes for advertisers, and we’re pleased to work with a powerhouse partner like Google Display & Video 360 that embraces development on their open infrastructure," said Remi Lemonnier, Co-founder & CEO at Scibids. "As their first fully integrated Custom Bidding partner, we are committed to working together to revolutionize advertising strategies through AI and enable our shared customers to achieve their campaign objectives effectively." Lemonnier added, "With Custom Bidding, advertisers can unlock the full potential of their campaigns and achieve exceptional results by tailoring their bidding strategies to their unique needs and data assets. While we have been delivering the benefits of AI-powered Custom Bidding to Display & Video 360 users for some time, we’re thrilled to have worked with Google and become their first fully integrated Custom Bidding partner. " About Scibids Scibids is the global leader in AI-powered digital advertising decisioning. Founded in Paris in 2016, our mission is to grow and scale the performance of digital marketing by helping brands achieve desired business outcomes through privacy-respecting practices. Scibids AI is designed for advertisers, agencies, and all media buyers who want to improve the effectiveness and scale of their advertising campaigns. Scibids’ customizable AI auto-generates algorithms that fuel performance without relying on user tracking or profiling. Our AI is enabled within leading Demand Side Platforms (DSPs), unifies the ad stack by making planning and measurement data actionable within programmatic buys, and delivers measurable ROI for a long-lasting competitive advantage. Thousands of brands and their media agencies worldwide embrace Scibids AI for the unparalleled performance, customization and automation it provides. Learn more at and download "AI, Privacy and the Future of Digital Marketing," a marketer's guide to growth in the post-cookie digital ecosystem.

Read More