VideoByte | November 09, 2021
VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class Connected TV (CTV) advertising experience. The combined company will operate under the VideoByte brand effective today and merge full business operations through Q4 of this year.
Our organizations share a similar outlook as we look to further enhance the overall CTV experience. We are perfectly positioned to increase efficiency in demand-path optimization (DPO) efforts in the CTV ecosystem as audiences and spend continue to shift dramatically from traditional linear TV services to the CTV marketplace. We look forward to providing our industry leading solutions in the market together."
David Naffis, co-founder of VideoByte.
CTV advertising continues to be one of the most rapidly growing markets in the U.S. According to a June 2021 report released by BMO Capital Markets, CTV ad spending in the U.S. is anticipated to reach nearly $21 billion this year and about $100 billion by 2030.
"We are thrilled to join forces as the marriage of our sales and operations leadership with best-in-class technology and product opens a new door for the fresh VideoByte team," said Nick Frazee, co-founder of VideoBridge. "Just in time for holiday campaigns, our technical assets have seamlessly transitioned into more transparency, controls and spend for our agency partners. We are excited to expand our work towards bringing more value to our clients as we draw on our decades of experience."
The combined operation provides a viewer-first experience across CTV and over-the-top (OTT) platforms through data driven advanced technology delivering memorable brand messaging moments for advertisers. The merger brings the newly formed VideoByte to now serving more than 100 direct CTV customers with over 50 active advertisers. Notable partners include AMC, MLB, NFL and Plex. Overall, the goal of the merger is to offer an even higher return on investment for clients and ultimately reimagine the viewing experience for everyone.
"Media16 is uniquely positioned to work closely with the new VideoByte platform to leverage better transparency and campaign management for our growing advertiser base," said Joe Evea, founder of Media16 and VideoByte client. "We look forward to the integration."
Under the new merger, Naffis will operate as CEO and Frazee will undertake the chief revenue officer role. The privately held entity will be headquartered in Austin, Texas, the original VideoByte base, with a satellite office in New York City, VideoBridge's former headquarters. Together, the combined company will serve over 1 billion impressions annually. For more information, go to videobyte.com.
VideoByte is a privately held and operated revenue-first video advertising platform focused on a viewer-first experience across connected TV (CTV) and over-the-top (OTT) platforms. Founded in 2020 with company headquarters based in Austin, Texas, the ad serving platform provides advanced technology delivering memorable brand messaging moments for advertisers at a higher profitability for publishers. As experts in CTV technology, VideoByte is known to provide strong performance for its variety of publisher clients including notable partners AMC, MLB, NFL and Plex.
Adverty | August 26, 2020
Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale.Adverty, the leading in-game platform for advertisers, agencies and content creators, announces the completed platform integration with US-based Smaato's Digital Advertising Technology Platform used by top brands and media buyers to specifically access advertising space in mobile games and applications. The partnership, signed at the end of last year, allows Smaato's buy-side clients to access Adverty's unique seamless in-game ad inventory at scale, while Adverty can tap into global marketers looking to advertise within games.
Aerospike | December 13, 2021
Aerospike Inc., the leader in real-time data platforms, today announced global technology company, Criteo , has selected Aerospike to deliver a digital transformation project that significantly improves the scale and performance of its global commerce media platform. The project will also see Criteo reduce its server count by 80 percent, achieving millions of dollars of cost savings per year and reducing CO2 emissions.
Criteo is a leading global technology company that combines commerce data and intelligence to deliver digital advertising that enables marketers and media owners to drive commerce outcomes. Prior to Aerospike, Criteo combined an open-source NoSQL database with caching solutions. The Criteo platform needs to match an advertiser's content with an internet user’s interests 950 billion times a day and respond in just 50 milliseconds. These data loads and requests are continually increasing to deliver fast responses to help advertisers reach more consumers and grow their online sales.
To meet both new and future petabyte-scale demands, Criteo turned to the Aerospike Real-time Data Platform, which will cut its server count by more than 80 percent for millions of dollars in annual IT savings.
Our data demands are growing exponentially, and we need a real-time data platform that can handle our current requirements but ensure that we can adapt and scale for what lies ahead. The Aerospike real-time data platform takes us to the next level in terms of scale and performance and provides us with a standardized platform that ensures our customers can meet the rapid response times they demand both now and in the future.”
Diarmuid Gill, CTO of Criteo.
“In order to meet the latency needs of the Ad Tech industry every other solution needs a cache to sit on top,” explains Geoff Clark, General Manager EMEA, Aerospike. “That’s where Aerospike is different. Aerospike runs on DRAM and Flash, making it faster, more powerful and far less of a drain on server resources. If Criteo was to double its requirement for data tomorrow, it would still need less than a quarter of the servers it had before. This further demonstrates the ability of the Aerospike real-time data platform to powerfully perform at scale and still deliver significant cost-savings to business,” adds Clark.
The Aerospike Real-time Data Platform enables organizations to act instantly across billions of transactions while reducing server footprint by up to 80 percent. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance up to petabyte scale with five-nines uptime with globally distributed, strongly consistent data. Applications built on the Aerospike Real-time Data Platform fight fraud, provide recommendations that dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Wayfair and Yahoo rely on Aerospike as their data foundation for the future. Headquartered in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv.
Criteo is the global technology company that provides the world’s leading Commerce Media Platform. 2,500 Criteo team members partner with almost 20,000 marketers and thousands of media owners around the globe to activate the world’s largest set of commerce data to drive better commerce outcomes. By powering trusted and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open internet that enables discovery, innovation and choice.