La Liga retains ISG for virtual advertising

sportspro media | April 16, 2019

UK-based marketing company, the Interregional Sports Group (ISG), has agreed a three-season extension to its deal with global rights agency Mediapro to distribute virtual advertising from high-profile La Liga matches. The agreement, which runs until the end of the 2021/22 campaign, includes 53 games from Spanish soccer’s top flight featuring either Barcelona, Real Madrid or Atletico Madrid, and will allow brands to select the regional markets in which their advertising appears. Tony Ragan, ISG’s joint-chairman, said: “We are delighted to have strengthened our virtual rights portfolio adding La Liga to the assets we already operate extensively in Serie A and Formula One.

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MAD Week is a unique festival bringing people together from all realms of media, advertising and marketing to share ideas on creativity, innovation and how to best respond to the changing needs of the digital customer.

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Digital Marketing Firm Crystalead Partners More Publishing Sites to Enhance Exposure to Digital Content Published through the Company's Platform

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Sokal Becomes Agency of Record for New Sky Ford and Sky CJDR

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