La Liga retains ISG for virtual advertising

UK-based marketing company, the Interregional Sports Group (ISG), has agreed a three-season extension to its deal with global rights agency Mediapro to distribute virtual advertising from high-profile La Liga matches. The agreement, which runs until the end of the 2021/22 campaign, includes 53 games from Spanish soccer’s top flight featuring either Barcelona, Real Madrid or Atletico Madrid, and will allow brands to select the regional markets in which their advertising appears. Tony Ragan, ISG’s joint-chairman, said: “We are delighted to have strengthened our virtual rights portfolio adding La Liga to the assets we already operate extensively in Serie A and Formula One.

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