Latest Chromebook advertisement features Bill Nye using science to convince users to switch to ChromeOS

Spaceback | September 07, 2020

Spaceback, the creator of Social Display advertising, announced today that it has entered into a strategic partnership with eyeo, the German-based company behind the launch of the Acceptable Ads standards. As part of the partnership, Spaceback will become the first creative platform to generate digital advertising creative that adhere to the Acceptable Ads standards, thereby enabling marketers to reach over 200 million unique users not otherwise accessible today. For its part, Spaceback's one-of-a-kind Social Display platform, which brings together the experience of social media marketing and the efficient reach of programmatic advertising, already meets the Acceptable Ads standards for respectful, nonintrusive, and relevant digital advertising. The partnership with eyeo's Acceptable Ads means that buyers using Spaceback can access unique online advertising inventory at scale at an even better price point than the open market without sacrificing creative engagement. This is especially helpful following the Facebook ad boycott as Spaceback can assist advertisers, brands and publishers to deliver a better user-experience outside the Walled Garden.

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Microsoft | September 04, 2020

After being in open preview for about the last 10 months, Microsoft Ads is rolling out a redesign of its interface. It will be appearing in accounts over the next several weeks, and will streamline views, tools, and workflow into a familiar layout. A new default experience for users managing multiple accounts gives an at-a-glance experience for manager-level insights, making it faster to spot where action might need to be taken in different accounts. Customizable tiles in the dashboard let managers assemble the views that are most useful to them to quickly see how they’re performing against goals. Quick insights across your accounts appear in four tiles: Performance, Top changes: Accounts, Accounts and Devices. The Performance section allows you to choose different metrics that will display in the line graph. Dates can be adjusted in the upper right. Additional tiles highlight the top changes occurring by account, and the proportion of metrics by device. Touting the use of Microsoft Fluent, it’s noted the user interface now “feels similar to other Microsoft products, as well as other advertising platforms.” Users of Google Ads will notice many similarities in layout and function.

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PROGRAMMATIC ADVERTISING

Patriot Software | December 30, 2020

American organizations have confronted phenomenal difficulties this year, and Patriot Software is set for ensure bookkeeping and finance isn't one of them. Patriot Software launched a public TV mission to guarantee organizations of all sizes they can set aside time and cash with Patriot's accounting and payroll software. Begun in the basement of a factory more than 3 decades ago, Patriot knows direct how significant it is for business to have simple software that really works, so they can focus in on what they specialize in. Patriot tapped All-Inclusive TV office Marketing Architects for the campaign. They launched with two diverse creatives, "Our Mission, Your Success" and "The Few," both identified as winners by the agency’s creative pretesting platform. The pilot will run for one month on networks like CNN, Comedy Central, Fox Business News, and ESPN.

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