Google's second ad reflects on people looking for 'how to help'

9to5google | April 12, 2020

At a Glance:
  • Google this evening posted its second ad focused on the ongoing COVID-19 pandemic.

  • The 90-second video — which uses an instrumental version of “New York” by St. Vincent — ends on a “Where there’s help, there’s hope” tagline.

  • Google.org this evening announced a $1 million donation to help support 5,000 families with direct cash transfers.


Google this evening posted its second ad focused on the ongoing COVID-19 pandemic. After thanking healthcare workers last month, a new video reflects on how searches for “how to help” are at an all-time high.


Learn more: Thank You Healthcare Workers


These ads — based on Google Trends data — highlight what the world is searching for. After getting that premise across, the video shows a Google Search field as someone types “how to help.” That query is at an “all-time high” with people specifically looking for how to aid their communities, the elderly, small businesses, neighbors, “others stay positive,” and essential workers.


Learn more: How to use forced bold text in google search ads


The 90-second video — which uses an instrumental version of “New York” by St. Vincent — ends on a “Where there’s help, there’s hope” tagline, while a text version is also available:


We are forever in debt to every essential worker and healthcare hero on the front lines of this pandemic, and grateful for every helper supporting them.


We thank them for every late night, every extra shift. Every missed dinner at home. We thank them not only for the sacrifice they continue to make for us all, but the sacrifices their families and loved ones are making in kind.


We thank them for showing up every day and night, all in service of saving lives and helping others.


Meanwhile, Google.org this evening announced a $1 million donation to GiveDirectly’s Bay Area COVID-19 Fund that aims to raise $5 million to “help support 5,000 families with direct cash transfers in the San Francisco Bay Area.” Alphabet and Google CEO Sundar Pichai is also contributing $1 million.

Spotlight

In this two-part episode of "Marketing, From the Source," David Wells, Industry Principal for AdTech and MarTech at Snowflake, provides his insights into the developments in AdTech and how recent technological advances are transforming the methods used by marketers to implement campaigns. Wells discusses various topics, including the impact of the Data Cloud on the AdTech sector, the modifications in the third-party data landscape, and the importance of platforms that value data privacy and security. Additionally, he offers valuable advice to advertisers and provides a glimpse into the future by predicting forthcoming changes in the AdTech industry for the next 6-12 months and beyond.

Spotlight

In this two-part episode of "Marketing, From the Source," David Wells, Industry Principal for AdTech and MarTech at Snowflake, provides his insights into the developments in AdTech and how recent technological advances are transforming the methods used by marketers to implement campaigns. Wells discusses various topics, including the impact of the Data Cloud on the AdTech sector, the modifications in the third-party data landscape, and the importance of platforms that value data privacy and security. Additionally, he offers valuable advice to advertisers and provides a glimpse into the future by predicting forthcoming changes in the AdTech industry for the next 6-12 months and beyond.

Related News

ADVERTISER PLATFORMS

Vpon and VIOOH Forge Strategic Partnership to Pioneer the Future of Outdoor Advertising with Big Data and AI Technology

PR Newswire | June 01, 2023

Vpon Big Data Group (Vpon), a leading big data company in Asia, has announced a strategic partnership with VIOOH, the world's foremost high-quality digital out-of-home advertising supply-side platform. This collaboration leverages Vpon's diverse and extensive mobile data and AI creative technology, "InVnity", along with VIOOH's global digital outdoor advertising programmatic inventories. The partnership enables advertisers to display their content on a specific day or time period through programmatic buying, with advertising visuals created by "InVnity" artificial intelligence for varying target audience. As a multinational big data expert, Vpon reaches over 900 million mobile devices every month, holds a vast amount of mobile device data, and possesses high-quality media resources in the Asia-Pacific region. Recently, Vpon has successfully developed the AI visual creative generator "InVnity". The AI system is able to generate unique advertising content automatically based on user device tags including age, location, and preferences. Each advertising copy and image is created specifically for different audiences, delivering the advertiser's message to each potential customer in a more personalized and targeted manner. With an extensive data collection system, Vpon is enriching and will continue to enrich "InVnity" and its machine learning with big data. VIOOH is the world's leading premium digital out-of-home advertising supplier platform, currently covering 19 markets worldwide. Steered by a team of experts in digital out-of-home advertising and programmatic technology, VIOOH is transforming the out-of-home (OOH) industry through programmatic functions and data support. "We are very pleased to announce that VIOOH and Vpon Big Data Group has established a strategic partnership." Said Calvin Chan, CEO of VIOOH China. "Through the partnership with VIOOH, Vpon's clients can now purchase VIOOH's quality global DOOH inventory through Vpon's DSP. This allows more media planners and advertisers to obtain programmatic digital Out-Of-Home advertising in omni-channel sales activities (Omni-Channel), which is one of the key areas of interest for the market now." "95% of brand advertisers believe that more and more resources will be placed on the programmatic advertising trading platform in the upcoming future." Said Arthur Chan, Chief Operating Officer of Vpon Big Data Group, expressed his honor to be a strategic partner with VIOOH. He emphasized the complementary nature of big data and AI, and how Vpon's partnership with VIOOH allows them to deliver tailor-made advertisements that instantly reach the most relevant audience group. Arthur believes that this partnership will transform the Out-OfHome industry, meeting the increasing global demand for programmatic advertising trading platforms. Arthur is excited about the grow and glow of the industry-leading AI advertising creative system "InVnity", ""InVnity" is currently learning and improving with Vpon's own mobile data, while the AI system can also test the effectiveness of Vpon's advertisements with countless creatives, amplifying new efficiencies that are beyond human capacities." About Vpon Big Data Group Vpon Big Data Group, a leading big data company focused on data analytics built with cutting-edge technologies to provide clients with the broadest set of mobile data across Asia in delivering effective mobile data-driven marketing solutions. Supported by the accumulation of massive data from 900 million mobile devices and strategic partnership with premium media resources across APAC, Vpon provides clients with customized data-centric marketing solutions, including data analytics services, brand awareness, performance-driven and cross border marketing solutions. About VIOOH VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH's platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 19 markets, with more to follow.

Read More

AD NETWORKS

DeepIntent Ushers the Pharmaceutical Advertising Industry into the Future with TV Convergence-Themed Event

PR Newswire | April 28, 2023

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, will host its second annual "Innovating with Intent" forum on May 10. This first-of-its-kind event focuses on accelerating the convergence of data-driven advertising with connected TV (CTV) in the pharmaceutical industry. DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, will host its second annual "Innovating with Intent" forum on May 10. This first-of-its-kind event focuses on accelerating the convergence of data-driven advertising with connected TV (CTV) in the pharmaceutical industry.Innovating with Intent's content will include: DeepIntent Founder and CEO Chris Paquette's keynote about the state of healthcare advertising in convergent TV and the opportunities brands have today to utilize technology, data, and platforms to drive business and patient outcomes; FreeWheel, TransUnion, Warner Bros. Discovery, and DeepIntent discussing the accelerating transition to a unified media marketplace; A panel about whether clean rooms are the remedy for data collaboration and audience fragmentation featuring CMI Media Group, the IAB Tech Lab, Klick Health, LG Ads Solutions, and Snowflake; Insights from DIRECTV, NBCUniversal, and Televisa Univision about unifying reach and performance across linear TV, CTV, and digital video; and DeepIntent and Roku sharing the results of their new custom research focused on "silver streamers" over 50, their viewing habits, and the impact of pharma ads on their health and wellness journeys. "Today's TV viewers are fragmented across screens, platforms, and devices, making TV convergence increasingly important. Convergence gives advertisers a more unified approach to their media buying and planning, campaign measurement, and more," said Marcella Milliet Sciorra, Chief Marketing Officer at DeepIntent. "This event represents pharma's data-driven future, and we're excited to lead the industry there." Innovating with Intent will take place on May 10 in New York City. Click here to request an invitation to the event. To learn more about DeepIntent, visit www.deepintent.com/. About DeepIntent With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry's most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.

Read More

AD NETWORKS

MGID Bolsters US Leadership Team Amid Expansion in the Region

Business Wire | May 11, 2023

MGID, the global advertising platform, has today announced the appointment of Ryan Stewart as Head of Publisher Acquisition (North America), as part of its ongoing investment in the region. A heavyweight in the native ad industry, Stewart will support MGID’s growth across North America by introducing the native advertising platform to publishers, enabling them to create new revenue streams and grow their audiences. Stewart brings a wealth of international experience from the media and ad tech industries to the role, having held Director level positions at Taboola, Marfeel, and RevContent most recently. Prior to this, he began his career in broadcasting, working with media brands including Viacom and News Corp. Ryan Stewart, MGID’s Head of Publisher Acquisition (North America), commented: “Throughout my career, the opportunity to create transformation and growth has always excited me, and MGID is the perfect place for me to continue doing that. As challenges around data intensify in the years to come, native advertising solutions will continue to be essential for publishers and marketers worldwide. I’m looking forward to using my international experience to provide unique solutions to publishers in North America, at a time when the market needs new paths to monetization and quality.” Sergii Denysenko, CEO at MGID, commented: “We’re really pleased to welcome Ryan to the MGID family. North America remains an important region for us, with huge potential for further growth. Ryan’s track record of innovation across both sides of the media landscape fits perfectly with our mission to provide unique native ad solutions for publishers, empowering them to monetize and thrive with their audiences front of mind.” About MGID MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences. Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com.

Read More