Learn Digital Advertising Essentials and Stay Ahead of the Game

greenwichtime | November 04, 2019

The world of digital advertising is changing practically every year. With the release of new ad-tech, developments in popular platforms, and the yearly innovations on how to reach people, it can be daunting to try and stay ahead of the game. Still, digital marketing is an essential cog in any business's operations, and it pays to be as fluent as possible. Whether you're an established digital advertiser or want to learn the basics to get into the business, The Complete Digital Advertising Super Bundle will get you up to speed on some of today's most important platforms and strategies to help you make gains in the digital space.

Spotlight

In this Infgraphics how Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display.

Spotlight

In this Infgraphics how Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display.

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DISPLAY ADVERTISING

Comcast Technology Solutions and PremiumMedia360 Integration Enables Advertisers to Automate TV Data Management in Media Lifecycle

Comcast Technology Solutions, PremiumMedia360 | May 26, 2021

Comcast Technology Solutions (CTS), a Comcast Cable division that delivers media and entertainment technology to advertisers, agencies, and content providers, and PremiumMedia360, the market leader in TV advertising data automation, announced a new strategic partnership today. The CTS Ad Management Platform integration allows TV advertising buyers and sellers to automatically synchronize and solve reconciliation inconsistencies throughout the ad buy lifecycle. These new capabilities have the potential to avoid revenue loss caused by dropped spots as a result of order execution errors and invoicing delays. The integration can save work hours that otherwise would have been spent on solving data inconsistencies between buyer and seller systems. "TV media has always been a science of managing and accessing information for more accurate buys and more effective media operations," said Richard Nunn, Vice President and General Manager of Comcast Technology Solutions' Advertising Suite. "At the same time, between multiple systems, manual inputs, and a lack of standardization, accessing that data quickly and accurately has been an ongoing challenge—made even more difficult by the ever-increasing screens and video outlets to manage." Our mutual clients will now have access to the Ad Management Platform's quick insights and actionable data as a result of our integration. This enables them to optimize and execute swiftly across the media landscape. CTS and PremiumMedia360 are collaborating to fill the gap between workflow and opportunity." "PremiumMedia360 is a company built on automating and streamlining data exchange – and amplifying value – between TV buyers and sellers," said Cordie DePascale, PM360's Chief Strategy Officer. "That's an even more pressing need in light of recent changes in the tv landscape. With increasing emphasis on efficiency and insight, as well as cross-screen advertising and digitization, there is much more data to handle—and faster data is a must-have. To address these issues, the integration of CTS and PM360 will offer our joint clients instant access to important information to analyze, evaluate, execute, and report back to stakeholders—even in the middle of a project—saving them countless hours they currently spend on those tasks. That rapid insight is a true win for both of our companies' clients at a critical juncture in the evolution of TV media." About Comcast Technology Solutions Comcast Technology Solutions provides the industry with the technology, size, and expertise to expand and navigate the fast-changing media and entertainment technology landscape through its CTSuite portfolio of technology solutions. We create technology that solves industry issues, reimagines what is possible, and transforms businesses in an ever-changing world. Comcast Technology Solutions provides more than 20 years of dependable real-world broadcast and digital experience, based on Comcast's know-how, proven facilities, scalable platforms, and infrastructure. We work with customers to redefine expectations and deliver the future to global audiences. About PremiumMedia360 PremiumMedia360 helps media agencies and sellers to buy, sell, and partner more effectively by empowering them to control the data that fuels their interactions. Its reporting and collaboration tools significantly reduce the time and resources required to understand the status of campaigns—from order to invoice. As a result, airings records stop being bottlenecks and start to act as the source of business insight that they should be.

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AD NETWORKS

Brand New Galaxy Acquires content26

content26 | November 09, 2020

Brand New Galaxy announced that it has acquired content26, a digital agency providing many of the world’s most recognized brands with advertising and content on Amazon. A unique combination of strategic, creative, and technological thinking allows Brand New Galaxy and content26 to implement customers' digital transformations holistically. The purchase of content26 advances Brand New Galaxy’s growth strategy, which leverages geographical expansion and acquisitions to create a platform that gathers companies in the fields of communications, e-commerce, and advertising. BNG is one of Europe’s fastest-growing privately-owned holding companies; over the past three years, BNG serves a global network of clients and has grown to more than 400 employees.

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ADVERTISER PLATFORMS

Adsonica Registers With IAB Europe Transparency and Consent Framework

Adsonica, IAB Europe | October 06, 2021

Adsonica, the leading audio display advertising solution, announced its approved status as the latest vendor to join IAB Europe's Transparency & Consent Framework (TCF) and its Global Vendor List (GVL). By joining the TCF, Adsonica provides clients with independent assurance that it operates to the highest standards of data protection across audio display ad measurement. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU's General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user's device, such as cookies, advertising identifiers, device identifiers and other tracking technologies. The Framework was developed by IAB Europe in collaboration with organizations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. The Adsonica application does not collect any personal data or apply cookies – only aggregating anonymous ad measurement data for reporting purposes. "We designed our analytics capability in concert with enterprise data platform provider Aqfer ensuring that we delivered the highest standards of information security and data privacy, Becoming a registered member of the IAB Europe's TCF was an essential commitment to providing transparency and consent for all parties in the audio display advertising ecosystem." said William Agush, CEO and Founder of Adsonica. Parties interested in joining the Framework to give audiences full visibility and control over who can process their data in connection with advertising. About Adsonica Adsonica is the leading audio display ad creation solution that allow marketers to combine traditional display advertising with the storytelling power of sound. With no coding, audio tags or third-party players, the company's patented technology offers a better experience for both advertisers and consumers and delivers incremental lift of 50% or more. About IAB Europe Transparency and Consent Framework IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of National IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programs that enable the business to thrive in the European market. Transparency and Consent Framework or (TCF) was launched after an extensive industry consultation with IAB Europe and IAB Tech Lab members and the broader digital advertising industry in order to provide a unified GDPR consent solution to comply with privacy laws across Europe.

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