LinkedIn acquires Drawbridge to bolster its marketing and advertising offerings

LinkedIn has acquired Drawbridge, a well-funded San Francisco-area startup that uses artificial intelligence to learn more about customers and target audiences. In a blog post, the Microsoft-owned company said it would integrate Drawbridge into LinkedIn Marketing Solutions, its advertising and marketing tools division. LinkedIn’s marketing arm is growing at a 46 percent annual clip, according to the blog post, compared to 27 percent year-over-year revenue growth for LinkedIn as a whole in the most recent quarter.

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