LinkedIn Adds Objective-Based Advertising Capabilities To Campaign Manager

LinkedIn | January 07, 2019

Objective-Based Advertising positions users to select the campaign objectives that matter most to them, whether it be creating brand awareness, driving content engagement or generating leads. It then aims to streamline content creation by only showing users the ad formats and features that will help them accomplish these goals. The new experience incorporates multiple new features and enhancements, including easier navigation with multiple screens now available in one easy-to-navigate flow and a faster, more responsive user interface.

Spotlight

Gone are the days of the traditional marketing funnel. While the funnel once showed us how a customer would gradually narrow down their product search along the path to purchase, this standard has changed. Or more accurately, there is no standard path. Today’s customer journeys might resemble anything from a pyramid to an hourglass — and according to a study conducted by Google and Verto Analytics, no two journeys look the same.

Spotlight

Gone are the days of the traditional marketing funnel. While the funnel once showed us how a customer would gradually narrow down their product search along the path to purchase, this standard has changed. Or more accurately, there is no standard path. Today’s customer journeys might resemble anything from a pyramid to an hourglass — and according to a study conducted by Google and Verto Analytics, no two journeys look the same.

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Adorama Teams Up with Marketing Architects to Launch Holiday Campaign, “Creative Ones”

Adorama | November 04, 2020

With holiday shopping starting early and mostly online, Adorama recognized the opportunity to drive ecommerce sales by testing TV advertising. Today, they announced the launch of a holiday campaign, “Creative Ones.” Adorama tapped Marketing Architects to access Rapid Response TV, an offering that brought them from concept, to pretesting, to production, to market in just one month. The campaign celebrates creators and invites them to visit Adorama.com for a “Holiday Deal of the Day” featuring a variety of creative tools and tech. “At Adorama, we believe everyone is a creator,” said Gvansta Green, VP Marketing at Adorama. “Television will help us get the right equipment to more picture-takers, music-makers, and video creators this holiday season, so they can make triumphant work.” “We’re excited to be working with a brand like Adorama at such a historic time for ecommerce electronics,” said Marin Suska, VP Client Growth at Marketing Architects.

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Digital Marketing Agency, Finsbury Media Announces Partnership With WD-40

Finsbury Media | January 27, 2022

Finsbury Media, the UK's leading digital marketing agency announced today that they will be partnering with the WD-40 Company to develop new advertising strategies and campaigns exclusively in the UK. Most commonly known for its water-displacing spray; WD-40 owns a wide range of maintenance products. Unveiling these campaigns is another way to solidify WD-40's position in the UK. Finsbury Media has been appointed to substantially expand the reach of WD-40 by running various social media and advertising campaigns. The partnership with Finsbury Media reinforces WD-40's marketing on several fronts using unique strategies and initiatives prioritising brand awareness. From multi-channel advertising campaigns to online education, the aim is to drive purchasing intent and product knowledge of all products in the WD-40 portfolio. These products provide customers with solutions at home, in workshops, and in factories around the globe. Finsbury Media uses a targeted approach and extensive experience to ensure sustainable and profitable results with each campaign. WD-40 isn't just being used in your local garage; It has a multitude of practical uses that Finsbury Media aims to shine a light on this year. Managing result-oriented marketing strategies is what Finsbury's expert team has done for almost a decade and is an integral part of further enhancing WD-40's reach in 2022. We are dedicated to working with WD-40 in driving their marketing and advertising capabilities even further by focusing on maximising value and expanding their overall digital reach, Finsbury Media's Operations Manager. We have all witnessed companies transitioning to a digital business model during the last year and we can surely expect that this growth trend will continue this year. It's inevitable that if you want to reach customers in today's world you need a digital presence. Having a digital marketing partner to implement and manage all your marketing solutions makes the process that much easier by saving you time and money. Furthermore, it guarantees reporting on data metrics and performance across your websites and advertising channels. Giving your business the opportunity to heighten its approach, test strategies for wider optimisation and gain valuable insight that can help expand your business. About Finsbury Media Since 2015, Finsbury Media has been the UK's leader in Digital Marketing. Recognised for delivering digital solutions to SMB clients across the UK and internationally. Finsbury Media values diversity and promotes an inclusive work environment based around innovation and respect. Leveraging design, technology, and data to drive results while deploying marketing strategies for transformative growth and exceeding client expectations.

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AdTonos Brings Real-Time Interactivity to Live Radio with New Offering: YoursTruly

AdTonos | December 07, 2020

AdTonos, a leading force in audio-centric advertising technology, has carried continuous intelligence to live radio with its new contribution: YoursTruly. The creative innovation permits advertisers to reach at audience members through keen speakers with drawing in two-manner, voice-based interchanges, conveyed over Octave's huge arrangement of business radio broadcasts. YoursTruly was developed to understand the huge and quickly developing capability of native audio advertisement experiences. Practically speaking, an advertisement highlighting a cooperation trigger is embedded into a promotion break, when communicated, audience members can respond to the advertisement with a straightforward voice order to draw in the voice colleague and complete an ideal activity prior to being gotten back to the live radio broadcast. The YoursTruly technology was appeared through an advertisement campaign that Omnicom Media Group's PHD arranged and conveyed for Audi and focused on London's business radio broadcasts in an overall first — including Absolute Radio, Kiss Radio and Magic Radio. Audience members could undoubtedly book test drives for the brand's most recent model through voice-enactment on their shrewd speakers. The mission likewise bridled shrewd geolocation innovation to help audience members select their closest dealership.

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