LinkedIn Adds Objective-Based Advertising Capabilities To Campaign Manager

Objective-Based Advertising positions users to select the campaign objectives that matter most to them, whether it be creating brand awareness, driving content engagement or generating leads. It then aims to streamline content creation by only showing users the ad formats and features that will help them accomplish these goals. The new experience incorporates multiple new features and enhancements, including easier navigation with multiple screens now available in one easy-to-navigate flow and a faster, more responsive user interface.

Spotlight

Spotlight

Related News