LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting

Social Media Today | March 27, 2019

LinkedIn continues to expand its audience targeting capability, this time through a new partnership with Adobe which will expand LinkedIn's account-based marketing capabilities to Adobe Experience Cloud users.As explained by Adobe:Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales. This will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams." The deal will essentially enable marketing and sales teams to utilize data from LinkedIn, Marketo Engage and Microsoft Dynamics 365 to gain greater insight into the audiences they need to reach, and target them more effectively

Spotlight

Today Vicki speaks about her experience about the Facebook Ads campaign that I ran for her E-Commerce store.

Spotlight

Today Vicki speaks about her experience about the Facebook Ads campaign that I ran for her E-Commerce store.

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ADVERTISER CAMPAIGN MANAGEMENT

Adshares.net web3 protocol disrupts digital advertising market

Adshares | October 18, 2021

Adshares is a web3 decentralized marketplace for advertising, also being the most advanced blockchain-based projects in the advertising market. Adshares offers CPM, CPA, popup and pop-under campaigns. In 2017, the Adshares Blockchain ($ADS) launched as the first technology to connect Publishers and Advertisers directly, cutting out the middleman in advertising contracts. With continuing efforts within the Adshares ecosystem since the Adshares Blockchain’s launch, it comes as no surprise that the Adshares name has gained strength as one of the top performing decentralized Ad Networks in the world, with over 200M ad impressions per month. “Adshares network currently has more than 500 publishers. The platform uses blockchain technology to connect publishers and advertisers in one ecosystem allowing them to make direct contracts within the network. Using Adshares open source software, anyone can join the ecosystem and start their ad-related services in a just, transparent and egalitarian marketplace. “ said Krzysztof Bochenek, CEO of Adshares Network. Have you ever hosted banner ads on your website or used web banners to promote your business, product or service online? If you have, it is very likely that you have wondered if digital advertising couldn’t be cheaper, more transparent and more effective? Over the past years the market has been monopolised, which resulted in high and hidden fees, lack of transparency and censorship. What’s even worse is that these are only some of the issues that both the advertisers and the publishers are struggling with. Adshares is here to change the status quo. Our ecosystem is the answer to negative trends in programmatic advertising, and the AdServer Release Candidate is another important step in our quest to fix what is wrong in this market. Adshares is decentralizing digital ads Adshares is the first 100% decentralized marketplace for programmable advertising, also being one of the most advanced blockchain-based projects in the advertising market. The network uses a unique tailor-made blockchain developed by the Founders. Adshares offers CPM, CPA, popup and pop-under campaigns that allows advertisers to reach more clients and publishers to earn more. Combined with some unique features, Adshares offers a very interesting set of advantages over many mainstream and crypto ad networks. Significantly lower fees compared to mainstream advertising networks Transparency and increased freedom — no middlemen who can censor or block content. The publisher is the one who decides what content can be displayed on their website Availability for small advertisers — no minimum budget required to join the network Only email is required to start advertising (instant approval ad network) One of the best pop ads network Instant payouts for advertisers (every hour) and no minimum payout Beyond conventional ad networks, adshares is now extending the network's capabilities to promotional campaign services through social media (e.g. twitter), press releases with publishers across the network and other media. Supporting the creators, artists, writers and influencers who will also be able to join the ecosystem and offer their services can make a huge impact later this year. The project has a lot on the roadmap with a 3-year lookahead plus many other implementations that are made ad hoc based on the current waves. The team is also working on connecting the advertising market with NFTs which could really make a blast. As with many decentralised web3 solutions Adshares wants to give power to the people. Meaning that all the participants of the ecosystem are able to own their share of the Ad Network, just by holding shares in a native token used for settlements, which is the $ADS. Adshares oversees the blockchain ecosystem, the operators oversee their ad networks, the publishers monetize traffic and the advertisers reach new customers. ADS connects them. Being open source from the beginning, Adshares count on a much greater adoption as well as the interest of developers from around the world to expand this ecosystem together. The team has already done a gigantic job delivering a fully operational and secure network. But many challenges still lie ahead. Web3 revolution will also change digital marketing sector Adshares isn’t only an interesting alternative for Google advertising network. Adshares technology is likely to become GoogleAds successor. Web3 revolution is already taking place, and no one ever approached the decentralization of the advertising sector like this project. With such a high throughput (1 million transactions per second) and such early adoption you might as well say they are a sleeping giant. RTB is old-fashioned, web3 blockchain solutions are the future. There’s no need to wait, because with Adshares web3 protocol the future is today. Join the revolution! We encourage Advertisers, Publishers, Creators, Artists, Writers and Influencers from all over the world to help us recreate reality in a decentralized and transparent manner. About the Adshares: Adshares is a 100% decentralized advertisement marketplace, and the first major real time bidding (RTB) successor. It is a Web3 protocol for programmable advertisement with more than 200M ad impressions per month and 500+ publishers.

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AD NETWORKS

Catcher Digital Marketing and Flowfinity Deliver Measurable Business Growth for Consumer Brands

Flowfinity | January 21, 2022

Flowfinity Wireless Inc. today published a case study outlining how Catcher Digital Marketing has leveraged Flowfinity's no-code platform to deliver significant value to the consumer-packaged goods sector by digitizing and automating retail audit and market research reporting. Catcher Digital Marketing constructs sophisticated online marketing strategies delivered using tactics that produce effective, measurable business growth for their clients in consumer packaged goods and food and beverage marketing. Consumer packaged goods firms need to adapt strategy and tactics quickly to stay ahead in a highly competitive and fast-changing environment. The key is to have fresh, reliable market data on an ongoing basis and intuitive reporting to make informed decisions. Catcher creates value by providing the right digital tools to provide timely research, with Flowfinity they have achieved lasting customer loyalty and profitable growth by being highly responsive to ad-hoc marketing program changes. We survey retail staff about their brand awareness and product knowledge across our client's product lines and also perform observations of customer interactions in-store. Our clients need to see and understand trends from that market data quickly to adjust survey criteria and programs accordingly, sometimes on a daily basis." Paul Allison, Director of Digital Marketing at Catcher With hundreds of Brand ambassadors in the field performing thousands of in store visits every month apps built in Flowfinity help Catcher reduce labour costs by taking the guess work out of nuanced data collection, taking interpretation out of the hands of frontline personnel and into automated reporting applications. Catcher has found that due to the flexibility of the Flowfinity toolset they have everything they need within one platform to build custom solutions for their clients and gain a significant advantage over competing firms with less advanced digital systems. Now Catcher has integrated Flowfinity applications in the field to handle the three pillars of their retail audit programs: Brand Ambassador Management (Staffing), Field Dispatch (Work Orders) and Data Collection (Surveys and Reports). "It's great for reporting but also so much more. We're managing users, dispatching work orders, collecting and manipulating rich data, creating dashboard visualizations, and doing all this on the fly," says Paul. The time saved managing staff, assignments, and reporting plus the ability to respond to program change requests instantly has been a game-changer for Catcher. They now leverage their experience with Flowfinity's automation tools to drive repeatable high value business from their clients and seek new relationships based on their advantage. About Flowfinity Flowfinity is a no-code platform used to create, automate, and integrate custom business process applications. For over 20 years, Flowfinity has empowered business leaders and IT professionals to build flexible, scalable data collection apps and automate workflows without committing the extensive resources required to write and maintain custom code.

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ADVERTISER PLATFORMS

True Influence® Partners with The Trade Desk to Make Digital Advertising More Effective

True Influence | December 08, 2021

True Influence®, powered by MeritB2B, the technology leader of data-driven sales and marketing solutions, today announced that it has partnered with The Trade Desk (NASDAQ: TTD), a leading global advertising technology company, as a primary media buying platform for True Influence's programmatic campaigns. We know that targeting the right customer at the right time is crucial to success, so we develop our products to help make that process easier. Working with The Trade Desk made sense because their targeting and optimization capabilities enable us to give our customers the best opportunities to precisely target their potential buyers with programmatic ads across high quality inventory." RK Maniyani, Chief Technology Officer of True Influence. Under the new partnership, The Trade Desk will be the main media buying platform for the fulfillment of programmatic campaigns purchased through True Influence's DisplayBase® integrated B2B media management product. DisplayBase combines True Influence's B2B marketing expertise and dedication to customer value with advanced targeting, retargeting and optimization technologies, all within the framework of the integrated True Influence Marketing Cloud™ platform. The Trade Desk platform includes access to a Demand-Side Platform (DSP) and Data Management Platform (DMP) that enables True Influence to better utilize intent data and Account-Based Marketing (ABM) data to run programmatic campaigns. Additionally, it supports improved reporting and targeting capabilities for DisplayBase orders and helps improve turnaround times for DisplayBase campaign set up and reporting availability. DisplayBase is an integrated campaign management solution for optimizing display programs in real-time. It provides access to premium advertising inventory with a global reach, and advanced audience management and targeting features to ensure that the marketing spend has the maximum impact throughout the purchase journey. True Influence also has a team of experienced professionals to help design every plan and optimize campaigns for peak performance. About True Influence True Influence, powered by MeritB2B, is the pioneer in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. Our proprietary approach to identity resolution and intent signal analysis is unique in that we collect and catalog decision-makers' content consumption behaviors across the internet. The joined forces of MeritB2B and True Influence deliver full-funnel B2B data, identity graph capabilities, ABM, and demand generation solutions. We expertly leverage privacy-compliant data, technology, and content to drive high-impact marketing campaigns to help win new business for our global customers that include well-established blue-chip brands like IBM, Microsoft, and Cisco. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.

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