LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting

LinkedIn continues to expand its audience targeting capability, this time through a new partnership with Adobe which will expand LinkedIn's account-based marketing capabilities to Adobe Experience Cloud users.As explained by Adobe:Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales. This will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams." The deal will essentially enable marketing and sales teams to utilize data from LinkedIn, Marketo Engage and Microsoft Dynamics 365 to gain greater insight into the audiences they need to reach, and target them more effectively

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