AD NETWORKS
Business Wire | April 06, 2023
StackAdapt, the leading self-serve programmatic advertising platform, today announced a partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic out-of-home (OOH) media to provide its users access to Place Exchange’s unmatched supply of global digital OOH (DOOH) inventory. This collaboration will allow advertisers to reach their target audiences with precision and accuracy in relevant real-world contexts, as a result of StackAdapt's advanced planning and execution capabilities and Place Exchange's vast network of premium DOOH media across all major venues and formats. By tapping into Place Exchange's extensive inventory through this partnership, StackAdapt users can unlock unparalleled scale, quality, and transparency levels within the DOOH ecosystem.
As the newest and fastest-growing channel on StackAdapt, DOOH offers advertisers massive reach and high-impact messaging natively woven into consumers’ daily journeys, bridging the gap between the physical and digital worlds. Place Exchange gives StackAdapt users a wealth of premium inventory coupled with the opportunity for DOOH scale across the US, Canada, Europe, and Latin America, and more granular DOOH reporting than before.
"StackAdapt is thrilled to partner with Place Exchange to solidify DOOH as an invaluable pillar in our multi-channel strategy," said Ben Elliott, Director of Advanced TV & DOOH at StackAdapt. "Our partnership will enable advertisers to extend their digital plans and connect with consumers in the physical world, all with the same programmatic buying benefits of flexibility, targeting, and measurement that they are familiar with today.”
As Place Exchange was built from the ground up to enable true programmatic OOH activation within the DSPs media buyers already use, StackAdapt users will be able to seamlessly access Place Exchange inventory with the same existing workflows as other programmatic channels in the DSP.
“We are excited to unlock unparalleled real-world scale and rich programmatic DOOH capabilities for StackAdapt users,” said Nick Bennett, SVP, Partnerships at Place Exchange. “Our unique position as the only agnostic and independent out-of-home SSP means that we win when our partners win, and it allows us to bring unmatched scale, quality, and transparency to the programmatic out-of-home ecosystem.”
To learn more about StackAdapt, please visit: https://www.stackadapt.com/
About StackAdapt
StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America and is rated the number 1 demand-side platform (DSP) on G2 and is the highest performing and easiest to use platform. For further information, visit www.stackadapt.com.
About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. For more information about Place Exchange, visit www.placeexchange.com.
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AD NETWORKS
Business Wire | May 11, 2023
MGID, the global advertising platform, has today announced the appointment of Ryan Stewart as Head of Publisher Acquisition (North America), as part of its ongoing investment in the region. A heavyweight in the native ad industry, Stewart will support MGID’s growth across North America by introducing the native advertising platform to publishers, enabling them to create new revenue streams and grow their audiences.
Stewart brings a wealth of international experience from the media and ad tech industries to the role, having held Director level positions at Taboola, Marfeel, and RevContent most recently. Prior to this, he began his career in broadcasting, working with media brands including Viacom and News Corp.
Ryan Stewart, MGID’s Head of Publisher Acquisition (North America), commented: “Throughout my career, the opportunity to create transformation and growth has always excited me, and MGID is the perfect place for me to continue doing that. As challenges around data intensify in the years to come, native advertising solutions will continue to be essential for publishers and marketers worldwide. I’m looking forward to using my international experience to provide unique solutions to publishers in North America, at a time when the market needs new paths to monetization and quality.”
Sergii Denysenko, CEO at MGID, commented: “We’re really pleased to welcome Ryan to the MGID family. North America remains an important region for us, with huge potential for further growth. Ryan’s track record of innovation across both sides of the media landscape fits perfectly with our mission to provide unique native ad solutions for publishers, empowering them to monetize and thrive with their audiences front of mind.”
About MGID
MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences.
Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com.
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ADVERTISER CAMPAIGN MANAGEMENT
KERV Interactive | March 14, 2023
KERV Interactive (KERV), an AI-powered digital advertising platform, has recently released Dynamic Destination, an expansion to KERV TV. Audi of America (Audi) used its Dynamic Destination for OTT ad campaign in partnership with PHD Media and both attracted enormous viewers' attention.
KERV’s Dynamic Destination connects advertisers to direct users from different places based on the demographics like location or time of the day when the users scan the QR code of the CTV/OTT ads. Both the companies directed consumers to the relevant landing pages with KERV’s solution. It added value to each QR scan or snap to increase possibility of customer’s consideration and conversion. Leveraging KERV’s technology, they converted a single video into personalized user experiences based on their locations.
CRO of KERV Interactive, Jay Wolff said, “Brands like Audi understand the importance of removing friction for users, especially in video.” He added, “We are thrilled to partner with the teams at Audi and PHD Media to streamline, automate, and measure the way they connect with audiences through OTT to make an impact for both the brand and consumer.”
(Source – Business Wire)
Media Manager at Audi of America, Kayleen Oblack said, “We are always looking for innovative solutions that elevate the consumer experience.” She added, “Working with KERV and PHD Media allowed us to quickly and efficiently localize our interactive OTT experiences and guarantee consumers have a more personalized, relevant experience with the Audi brand.”
(Source – Business Wire)
About KERV Interactive
Headquartered in Austin, Texas, KERV Interactive, an advertising services provider, offers solutions for video advertising, interactive video, ad-tech, marketing, online media, video marketing, and interactive technology.
It has been utilizing artificial intelligence and machine learning techniques for its patented interactive video platform since 2017. These techniques convert any video content into interactive and trackable ad experience. It identifies individual objects in any video stream through their pixel edges. It recognizes the video's depth, dimension and things as natural eyes can perceive. As a result, it can convert every frame in the video scene to an immersive consumer experience.
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