AD NETWORKS

LinkedIn Launches All-new on-demand Learning Center for Advertising

LinkedIn | January 18, 2021

LinkedIn Marketing Labs is another on-request learning focus where marketers can get to free resources about how to advertise on LinkedIn.

It's launching with 6 courses curated by in-house specialists who have studied LinkedIn advertising best practices across an assortment of enterprises.

Course material reaches from essential to transitional and are completely spread out in a bit by bit learning way.

This is a great open door for marketers to study creating leads through advertising on a platform which produces 5x a larger number of changes than regular landing pages.

LinkedIn Marketing Labs is an answer made for marketing experts who need to become familiar with the accepted procedures of LinkedIn advertisements, refine their ad strategies, and stay informed about the marketing tools on LinkedIn.

Spotlight

This report covers a range of digital advertising topics based on a review of 2015, with an emphasis on Q4, mobile, and retail trends.
-Search engine spend, click-through-rates (CTR), and cost-per-click (CPC) across different regions, search engines, and devices.
-Display click-through-rates (CTR) and cost-per-thousand (CPM) globally and by platform.
-Deeper dive into Q4 advertising patterns for key US retailers.

Spotlight

This report covers a range of digital advertising topics based on a review of 2015, with an emphasis on Q4, mobile, and retail trends.
-Search engine spend, click-through-rates (CTR), and cost-per-click (CPC) across different regions, search engines, and devices.
-Display click-through-rates (CTR) and cost-per-thousand (CPM) globally and by platform.
-Deeper dive into Q4 advertising patterns for key US retailers.

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Adorama Teams Up with Marketing Architects to Launch Holiday Campaign, “Creative Ones”

Adorama | November 04, 2020

With holiday shopping starting early and mostly online, Adorama recognized the opportunity to drive ecommerce sales by testing TV advertising. Today, they announced the launch of a holiday campaign, “Creative Ones.” Adorama tapped Marketing Architects to access Rapid Response TV, an offering that brought them from concept, to pretesting, to production, to market in just one month. The campaign celebrates creators and invites them to visit Adorama.com for a “Holiday Deal of the Day” featuring a variety of creative tools and tech. “At Adorama, we believe everyone is a creator,” said Gvansta Green, VP Marketing at Adorama. “Television will help us get the right equipment to more picture-takers, music-makers, and video creators this holiday season, so they can make triumphant work.” “We’re excited to be working with a brand like Adorama at such a historic time for ecommerce electronics,” said Marin Suska, VP Client Growth at Marketing Architects.

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AD NETWORKS

Internet Ad Scams Under Microscope in the U.K

U.K. Government | March 14, 2022

On March 12, the U.K government announced additional amendments to the scope of the Online Safety Bill. These amendments focus on protecting people from advertising scams. The Online Safety Bill mandates that social media companies like Instagram, Twitter, and Facebook and search engines like Google need to protect people from both user-generated scams and prepaid fraudulent ads. Nadine Dorries, U.K Secretary of State for Digital, Culture, Media and Sport, said in a statement that the British government had taken these steps to make the ad industry practices accountable, ethical, and transparent. “They’re putting real teeth into this bill,” said Pedram Tabibi, partner at law firm Meltzer Lippe. “This could be the beginning of additional regulations and a sign of further scrutiny in the digital space.” “They’re putting real teeth into this bill,” said Pedram Tabibi, partner at law firm Meltzer Lippe. “This could be the beginning of additional regulations and a sign of further scrutiny in the digital space.” Thanks to the current draft of this bill, online users will be protected from fake ads that collect user data. Social media platforms and search engines will have to adapt proportionate systems and processes to prevent the publication and/or hosting of fraudulent advertising on their service. They will also have to remove the ads when they are made aware of fraudulent ads. Catfishing romance scams and fake stock market tips that people post through images, videos, and comments will also fall under the bill’s amendments. This bill means additional vetting and reviewing of ads to make sure they aren’t scams. It could slow down some of the ads from getting into the market, as told by David O. Klein, Managing Partner at Klein Moynihan Turco to Adweek. A higher rate card for advertisers is expected because of the costs that will be incurred for getting the ads reviewed. A legitimate advertiser may end up paying more to be whitelisted by an agency to expedite the ad review. Every time a legitimate ad is flagged as fraudulent, the advertiser may incur further costs. The Online Safety Bill was in the pipeline for a couple of years and is the U.K government’s step towards regulating online content and speech.

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Rakuten Advertising Partners with Magnite to Expand Monetization of Rakuten TV Inventory Across Europe

Rakuten Advertising, Magnite | June 03, 2021

Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Rakuten Advertising would leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built to properly handle the nuances of long-form video, resulting in high-quality advertising and viewing experiences. Rakuten TV sits within Rakuten Advertising’s unified portfolio, where advertisers can buy media across various channels. Rakuten TV is the first VOD platform in Europe, combining TVOD (Transactional video-on-demand), SVOD (Subscription video-on-demand), and AVOD (Advertising video-on-demand) services. The ad-supported offering provides a wide range of content with an extensive line-up of linear channels from global networks, top European media groups, and the platform’s thematic channels that deliver curated content from Hollywood and local studios, as well as more than 10,000 titles available on-demand. Rakuten TV currently reaches more than 90 million households thanks to its branded remote-control button and pre-installed app in Smart TV devices. Over 12 million unique viewers across Europe tune into Rakuten TV monthly, with 95% of users watching on CTV. Ad-supported streaming is on the rise in Europe. Magnite’s recent consumer study “CTV in the EU5: the future Forward” showed 63% of TV viewers watched AVOD content weekly. “We are very pleased to be working with Magnite to enable brands further to utilize Rakuten TV inventory alongside their existing CTV activity in Europe,” says James Collins, SVP Media at Rakuten Advertising. “We were impressed by Magnite’s expertise in delivering seamless ad experiences fit for CTV, and this collaboration demonstrates that the movement into programmatic for CTV is continuing at pace.” “We are excited to support Rakuten TV’s growth as more consumers gravitate towards high-quality ad-supported streaming services in Europe,” said James Brown, Head of International at Magnite. “We are working closely with the Rakuten TV team to leverage their platform data to assist advertisers in initiating more effective addressable campaigns, which will have the added benefit of helping Rakuten TV better understand buying behavior.” About Magnite We’re Magnite, the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. In April 2021, we acquired SpotX to further our CTV business and help our clients in this rapidly growing market. We are anchored in sunny l. a., bustling NY City, mile-high Denver, historic London, and down under Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. About Rakuten Advertising Rakuten Advertising provides advertising technology and consumer insights to the world’s leading brands and retailers. Working with agencies and brands worldwide, Rakuten Advertising unites technology, client strategy, and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s global audiences, media, content networks, and consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. It is a division of Rakuten Inc., one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, with offices in Australia, Singapore, Brazil, France, Germany, Ukraine, the United Kingdom, and the United States.

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