AD NETWORKS, ADVERTISER PLATFORMS
HPCwire | June 05, 2023
D-Wave Quantum Inc., a leader in quantum computing systems, software and services, and Interpublic Group (NYSE: IPG), one of the world’s premier global advertising and marketing services companies, today announced a partnership that will see the companies work together on quantum computing applications that fuel innovation in marketing investments and strategy.
D-Wave and IPG will collaborate on the research and development of quantum-hybrid applications designed to address optimization in marketing campaigns. Together, the companies will use D-Wave’s quantum computers and hybrid solvers, accessible through the Leap™ quantum cloud service, coupled with IPG’s own data assets, to create quantum applications geared to building high-value audiences for marketers in a variety of settings. IPG recently launched a pilot program with D-Wave to build marketing optimization equations for one of the company’s top 20 clients to optimize campaigns in a retail environment.
“At IPG, we understand that every customer is unique, with very personal passions, behaviors and motivations,” said Philippe Krakowsky, CEO of IPG. “By working with D-Wave and adopting quantum technology as part of our tech stack, we believe we can uncover an even greater collection of data-driven insights to deliver more relevant and effective marketing for our clients, at scale.”
“In today’s highly connected and deeply digital world, consumers are met with brand messages daily. Breaking through to reach the right customer at the right time remains a difficult challenge given the vast number of variables to consider,” said Dr. Alan Baratz, CEO of D-Wave. “We’re excited to work with IPG to bring the power of quantum to advertising optimization, more efficiently harnessing a massive amount of data to create hyper-targeted campaigns that drive desired outcomes for brands.”
About D-Wave Quantum Inc.
D-Wave (NYSE: QBTS) is a leader in the development and delivery of quantum computing systems, software, and services, and is the world’s first commercial supplier of quantum computers—and the only company building both annealing quantum computers and gate-model quantum computers. Our mission is to unlock the power of quantum computing today to benefit business and society. We do this by delivering customer value with practical quantum applications for problems as diverse as logistics, artificial intelligence, materials sciences, drug discovery, scheduling, cybersecurity, fault detection, and financial modeling. D-Wave’s technology is being used by some of the world’s most advanced organizations, including Volkswagen, Mastercard, Deloitte, Davidson Technologies, ArcelorMittal, Siemens Healthineers, Unisys, NEC Corporation, Pattison Food Group Ltd., DENSO, Lockheed Martin, Forschungszentrum Jülich, University of Southern California, and Los Alamos National Laboratory.
Interpublic (NYSE: IPG) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world’s best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, Jack Morton, Kinesso, MAGNA, Matterkind, McCann, Mediabrands, Mediahub, Momentum, MRM, MullenLowe Group, Octagon, R/GA, UM, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of $10.93 billion in 2022.
Business Wire | April 06, 2023
StackAdapt, the leading self-serve programmatic advertising platform, today announced a partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic out-of-home (OOH) media to provide its users access to Place Exchange’s unmatched supply of global digital OOH (DOOH) inventory. This collaboration will allow advertisers to reach their target audiences with precision and accuracy in relevant real-world contexts, as a result of StackAdapt's advanced planning and execution capabilities and Place Exchange's vast network of premium DOOH media across all major venues and formats. By tapping into Place Exchange's extensive inventory through this partnership, StackAdapt users can unlock unparalleled scale, quality, and transparency levels within the DOOH ecosystem.
As the newest and fastest-growing channel on StackAdapt, DOOH offers advertisers massive reach and high-impact messaging natively woven into consumers’ daily journeys, bridging the gap between the physical and digital worlds. Place Exchange gives StackAdapt users a wealth of premium inventory coupled with the opportunity for DOOH scale across the US, Canada, Europe, and Latin America, and more granular DOOH reporting than before.
"StackAdapt is thrilled to partner with Place Exchange to solidify DOOH as an invaluable pillar in our multi-channel strategy," said Ben Elliott, Director of Advanced TV & DOOH at StackAdapt. "Our partnership will enable advertisers to extend their digital plans and connect with consumers in the physical world, all with the same programmatic buying benefits of flexibility, targeting, and measurement that they are familiar with today.”
As Place Exchange was built from the ground up to enable true programmatic OOH activation within the DSPs media buyers already use, StackAdapt users will be able to seamlessly access Place Exchange inventory with the same existing workflows as other programmatic channels in the DSP.
“We are excited to unlock unparalleled real-world scale and rich programmatic DOOH capabilities for StackAdapt users,” said Nick Bennett, SVP, Partnerships at Place Exchange. “Our unique position as the only agnostic and independent out-of-home SSP means that we win when our partners win, and it allows us to bring unmatched scale, quality, and transparency to the programmatic out-of-home ecosystem.”
To learn more about StackAdapt, please visit: https://www.stackadapt.com/
StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America and is rated the number 1 demand-side platform (DSP) on G2 and is the highest performing and easiest to use platform. For further information, visit www.stackadapt.com.
About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. For more information about Place Exchange, visit www.placeexchange.com.
PR Newswire | June 01, 2023
Vpon Big Data Group (Vpon), a leading big data company in Asia, has announced a strategic partnership with VIOOH, the world's foremost high-quality digital out-of-home advertising supply-side platform. This collaboration leverages Vpon's diverse and extensive mobile data and AI creative technology, "InVnity", along with VIOOH's global digital outdoor advertising programmatic inventories. The partnership enables advertisers to display their content on a specific day or time period through programmatic buying, with advertising visuals created by "InVnity" artificial intelligence for varying target audience.
As a multinational big data expert, Vpon reaches over 900 million mobile devices every month, holds a vast amount of mobile device data, and possesses high-quality media resources in the Asia-Pacific region. Recently, Vpon has successfully developed the AI visual creative generator "InVnity". The AI system is able to generate unique advertising content automatically based on user device tags including age, location, and preferences. Each advertising copy and image is created specifically for different audiences, delivering the advertiser's message to each potential customer in a more personalized and targeted manner. With an extensive data collection system, Vpon is enriching and will continue to enrich "InVnity" and its machine learning with big data.
VIOOH is the world's leading premium digital out-of-home advertising supplier platform, currently covering 19 markets worldwide. Steered by a team of experts in digital out-of-home advertising and programmatic technology, VIOOH is transforming the out-of-home (OOH) industry through programmatic functions and data support.
"We are very pleased to announce that VIOOH and Vpon Big Data Group has established a strategic partnership." Said Calvin Chan, CEO of VIOOH China. "Through the partnership with VIOOH, Vpon's clients can now purchase VIOOH's quality global DOOH inventory through Vpon's DSP. This allows more media planners and advertisers to obtain programmatic digital Out-Of-Home advertising in omni-channel sales activities (Omni-Channel), which is one of the key areas of interest for the market now."
"95% of brand advertisers believe that more and more resources will be placed on the programmatic advertising trading platform in the upcoming future." Said Arthur Chan, Chief Operating Officer of Vpon Big Data Group, expressed his honor to be a strategic partner with VIOOH. He emphasized the complementary nature of big data and AI, and how Vpon's partnership with VIOOH allows them to deliver tailor-made advertisements that instantly reach the most relevant audience group. Arthur believes that this partnership will transform the Out-OfHome industry, meeting the increasing global demand for programmatic advertising trading platforms.
Arthur is excited about the grow and glow of the industry-leading AI advertising creative system "InVnity", ""InVnity" is currently learning and improving with Vpon's own mobile data, while the AI system can also test the effectiveness of Vpon's advertisements with countless creatives, amplifying new efficiencies that are beyond human capacities."
About Vpon Big Data Group
Vpon Big Data Group, a leading big data company focused on data analytics built with cutting-edge technologies to provide clients with the broadest set of mobile data across Asia in delivering effective mobile data-driven marketing solutions. Supported by the accumulation of massive data from 900 million mobile devices and strategic partnership with premium media resources across APAC, Vpon provides clients with customized data-centric marketing solutions, including data analytics services, brand awareness, performance-driven and cross border marketing solutions.
VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH's platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 19 markets, with more to follow.