LinkedinTo Finally Launch interest-based Advertitinsg Feature This Week

Linkedin | January 24, 2019

As if LinkedIn wasn’t already good enough for the advertisers to target the right audience, it is about to introduce yet another helpful feature this week which is bound to take things to the next level. Yes, we are talking about targeting members with ads and content related to their professional requirements. Jae Oh, the Marketing Solutions senior product manager at LinkedIn seems particularly excited about this new development. According to him, the advertisers will be able to reach out to the target audience with the help of ads that will concern their professional demands. This will be based on what the particular member shares or what type of content occupies their attention on the business and employment-oriented platform.

Spotlight

To help our clients take advantage of this opportunity, we have launched StreetWise Video Advertising, enabling national brands and local affiliates to partner for compelling and turnkey localized digital video advertising. We work with brands to develop fully brand compliant video assets that are optimized for online video advertising and localized for use by local partners.StreetWise Video Advertising seamlessly publishes co-branded videos to more than 15,000 relevant, targeted properties including YouTube, Facebook, AOL and Yahoo! plus sites like CNN, HGTV along with thousands of targeted, premium online properties such as local news destinations.

Spotlight

To help our clients take advantage of this opportunity, we have launched StreetWise Video Advertising, enabling national brands and local affiliates to partner for compelling and turnkey localized digital video advertising. We work with brands to develop fully brand compliant video assets that are optimized for online video advertising and localized for use by local partners.StreetWise Video Advertising seamlessly publishes co-branded videos to more than 15,000 relevant, targeted properties including YouTube, Facebook, AOL and Yahoo! plus sites like CNN, HGTV along with thousands of targeted, premium online properties such as local news destinations.

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BRAND MARKETING

Instagram is Letting Advertisers to Publish Sponsored Posts from Users

Instagram | November 27, 2020

Instagram is giving advertisers to distribute supported posts from users' records through an update to branded content ads. Branded content advertisements were presented a year ago as a path for influencers to recognize when their posts are sponsored by a company or brand. The ads look simply like organic posts distributed from the user’s record, just they have a tag reading: “Paid partnership with [brand name].” Making the ads required a lot of coordination between the influencer and the brand. The content had to be published as an organic post first, and then the brand would experience Instagram to promote the post as an ad.

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AD NETWORKS

Vivendi's first-quarter revenue climbed 8%, credit to Canal+ and Havas

Vivendi | April 25, 2022

Vivendi, the French media and telecommunications conglomerate has revealed that its revenue grew by 7.9%. Last year for the same period, the group gained EUR 2.1 billion and for this quarter, it has become EUR 2.38 billion. Source: Vivendi Pay-TV Canal +, the company's most valuable asset following the spin-off of Universal Music Group, grew sales by 6% to 1.45 billion euros. Havas Group had a strong start to the year, with organic growth in the double digits. Revenues were €591 million in the first quarter of 2022, increasing 17.7 % from the same period in the previous year. Net revenues were €564 million, up 18.0 % from the first quarter of 2021, with organic growth of +11.4 % (compared to -0.8% in the first quarter of 2021), a +4.4 % currency effect, and a +2.2 % contribution from acquisitions. For Havas’s growth Vivendi in its press release gives credit to the launch of innovative new offerings Havas CX and Havas Market. Editis the Vivendi’s subsidiary in publishing has seen the revenue of €160 million for the Q1 2022, a 1.7 % reduction at constant currency and perimeter compared to the same period in 2021. This shift should be considered in the perspective of a market that is down 1.0 % from the same time last year. This shift in dynamics should be viewed in light of last year's exceptional growth; the 2022 market surged by 19.3 % compared to 2019. The other business segment for Vivendi includes Prisma Media and Gameloft have seen 2.2% and 10.8% growth in revenues respectively. Prisma Media's revenues in the first quarter of 2022 were €73 million, up 2.2 % in 2021. Digital revenues set a new high, increasing by more than 23% compared to the same time in 2021 and accounting for more than 30% of Prisma Media's total revenue. Gameloft's revenues in the first quarter of 2022 totaled €61 million, an increase of 10.8% over the same time in 2021 (+10.0% at constant currency and perimeter). The gross margin reached €44 million, an increase of 19.1% over the same time in 2021. Looking ahead, Vivendi stated that it is confident in its core business's ability to withstand the ongoing effects of the global pandemic. Regarding Russia's invasion of Ukraine, Vivendi stated that it is difficult to predict the indirect influence on the group's future business activity. Vivendi noted that the corporation is present in Ukraine through its Gameloft business and certain communication efforts.

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ADVERTISER CAMPAIGN MANAGEMENT

Adshares.net web3 protocol disrupts digital advertising market

Adshares | October 18, 2021

Adshares is a web3 decentralized marketplace for advertising, also being the most advanced blockchain-based projects in the advertising market. Adshares offers CPM, CPA, popup and pop-under campaigns. In 2017, the Adshares Blockchain ($ADS) launched as the first technology to connect Publishers and Advertisers directly, cutting out the middleman in advertising contracts. With continuing efforts within the Adshares ecosystem since the Adshares Blockchain’s launch, it comes as no surprise that the Adshares name has gained strength as one of the top performing decentralized Ad Networks in the world, with over 200M ad impressions per month. “Adshares network currently has more than 500 publishers. The platform uses blockchain technology to connect publishers and advertisers in one ecosystem allowing them to make direct contracts within the network. Using Adshares open source software, anyone can join the ecosystem and start their ad-related services in a just, transparent and egalitarian marketplace. “ said Krzysztof Bochenek, CEO of Adshares Network. Have you ever hosted banner ads on your website or used web banners to promote your business, product or service online? If you have, it is very likely that you have wondered if digital advertising couldn’t be cheaper, more transparent and more effective? Over the past years the market has been monopolised, which resulted in high and hidden fees, lack of transparency and censorship. What’s even worse is that these are only some of the issues that both the advertisers and the publishers are struggling with. Adshares is here to change the status quo. Our ecosystem is the answer to negative trends in programmatic advertising, and the AdServer Release Candidate is another important step in our quest to fix what is wrong in this market. Adshares is decentralizing digital ads Adshares is the first 100% decentralized marketplace for programmable advertising, also being one of the most advanced blockchain-based projects in the advertising market. The network uses a unique tailor-made blockchain developed by the Founders. Adshares offers CPM, CPA, popup and pop-under campaigns that allows advertisers to reach more clients and publishers to earn more. Combined with some unique features, Adshares offers a very interesting set of advantages over many mainstream and crypto ad networks. Significantly lower fees compared to mainstream advertising networks Transparency and increased freedom — no middlemen who can censor or block content. The publisher is the one who decides what content can be displayed on their website Availability for small advertisers — no minimum budget required to join the network Only email is required to start advertising (instant approval ad network) One of the best pop ads network Instant payouts for advertisers (every hour) and no minimum payout Beyond conventional ad networks, adshares is now extending the network's capabilities to promotional campaign services through social media (e.g. twitter), press releases with publishers across the network and other media. Supporting the creators, artists, writers and influencers who will also be able to join the ecosystem and offer their services can make a huge impact later this year. The project has a lot on the roadmap with a 3-year lookahead plus many other implementations that are made ad hoc based on the current waves. The team is also working on connecting the advertising market with NFTs which could really make a blast. As with many decentralised web3 solutions Adshares wants to give power to the people. Meaning that all the participants of the ecosystem are able to own their share of the Ad Network, just by holding shares in a native token used for settlements, which is the $ADS. Adshares oversees the blockchain ecosystem, the operators oversee their ad networks, the publishers monetize traffic and the advertisers reach new customers. ADS connects them. Being open source from the beginning, Adshares count on a much greater adoption as well as the interest of developers from around the world to expand this ecosystem together. The team has already done a gigantic job delivering a fully operational and secure network. But many challenges still lie ahead. Web3 revolution will also change digital marketing sector Adshares isn’t only an interesting alternative for Google advertising network. Adshares technology is likely to become GoogleAds successor. Web3 revolution is already taking place, and no one ever approached the decentralization of the advertising sector like this project. With such a high throughput (1 million transactions per second) and such early adoption you might as well say they are a sleeping giant. RTB is old-fashioned, web3 blockchain solutions are the future. There’s no need to wait, because with Adshares web3 protocol the future is today. Join the revolution! We encourage Advertisers, Publishers, Creators, Artists, Writers and Influencers from all over the world to help us recreate reality in a decentralized and transparent manner. About the Adshares: Adshares is a 100% decentralized advertisement marketplace, and the first major real time bidding (RTB) successor. It is a Web3 protocol for programmable advertisement with more than 200M ad impressions per month and 500+ publishers.

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