LinkedinTo Finally Launch interest-based Advertitinsg Feature This Week

As if LinkedIn wasn’t already good enough for the advertisers to target the right audience, it is about to introduce yet another helpful feature this week which is bound to take things to the next level. Yes, we are talking about targeting members with ads and content related to their professional requirements. Jae Oh, the Marketing Solutions senior product manager at LinkedIn seems particularly excited about this new development. According to him, the advertisers will be able to reach out to the target audience with the help of ads that will concern their professional demands. This will be based on what the particular member shares or what type of content occupies their attention on the business and employment-oriented platform.

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