Business Wire | April 20, 2023
Reach more TV households in primetime than you can find on the average program airing on a top-five cable network* — that’s a first from Roku, Inc. (Nasdaq: ROKU) with its new Primetime Reach Guarantee ahead of the TV Upfronts.
Marketers have long valued TV advertising for its ability to reach large audiences quickly. Today, brands are shifting advertising spend to TV streaming to follow the consumer. According to eMarketer, the daily average time spent with TV streaming devices by U.S. adults increased by 25 percent in the past two years. However, advertisers have lacked assurance that their TV streaming campaigns will accumulate audiences quickly during key brand moments, such as holiday shopping weekends and big product launches.
Now, Primetime Reach Guarantee brings a key benefit of cable advertising to TV streaming advertising. To get started, marketers choose a primetime date. Roku then prioritizes delivery to unique households across The Roku Channel and the additional top 100 channels on the platform.
In a pilot with one financial services brand, Roku reached more TV households during the one-day flight during primetime (8:00-11:00 PM locally) than an average program on a top-five cable network. Total household reach was 15% greater with Roku, helping the brand reach more prospective account holders during a key moment.
“This is a best-of-both-worlds solution to make brands unmissable,” said Kristina Shepard, Co-Head of US Brand Sales, Roku. “TV streaming has long brought precision and measurement to the largest screen in the home. Now, marketers can launch campaigns knowing they will deliver meaningful reach and impact quickly, too.”
This first-of-its-kind offering from Roku is available to buy directly from Roku, including programmatically through OneView. Roku is uniquely positioned to use tech, data, and machine learning to maximize reach and manage frequency. As the #1 TV streaming platform in the U.S., Canada, and Mexico**, Roku brings the scale that marketers have appreciated in cable to the streaming era with 70 million active accounts.
To learn more about Primetime Reach Guarantees, please visit our blog.
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
Business Wire | March 24, 2023
System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Supply Partner of the Year Americas for the second year in a row.
The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board. System1 has a longstanding relationship with Microsoft spanning over 8 years, and in 2022 worked closely with the Microsoft Bing team to implement telemetry across our network to help pave the way for future feature adoption as Microsoft continues to innovate.
“Winning the supply partner of the year award two years in a row is a validation of our team's commitment to excellence, innovation, and delivering exceptional value to our customers. We couldn't do this without the collaboration of our Microsoft partnership,” said Kerstin Gibson, Senior Vice President Strategic Partnerships, System1.
“Microsoft Advertising is delighted to show our appreciation and acknowledge System1’s deserved win with the Supply Partner of the Year, Americas award. The caliber of nominations this year was the best we have ever seen, and this makes our winners’ achievements all the more significant,” added Katherine Eills, Global Partner and Awards Lead, Microsoft Advertising.
About System1, Inc.
System1 combines best-in-class technology & data science to operate its advanced Responsive Acquisition Marketing Platform (RAMP). System1’s RAMP is omnichannel and omnivertical, and built for a privacy-centric world. RAMP enables the building of powerful brands across multiple consumer verticals, the development & growth of a suite of privacy-focused products, and the delivery of high-intent customers to advertising partners. For more information, visit www.system1.com.
PR Newswire | May 09, 2023
Rakuten Advertising has launched Audience Engine—a groundbreaking technology that compensates publishers based on the purchasing power of their most valuable audience segments while offering advertisers innovative personalization features. Debuting at Rakuten Advertising's annual DealMaker event, Audience Engine empowers publishers to utilize first-party data to establish tailored commission rates that leverage audiences with the highest potential value for advertisers. Publishers can then deliver personalized messages and offers to incentivize those audiences.
This collaboration between publishers and advertisers results in custom campaigns that ensure optimum performance and fair incentives for publishers.
"Audience Engine turns the traditional affiliate commission structure on its head by prioritizing audience value over clicks," says Nick Stamos, CEO at Rakuten Advertising. "Typically, advertisers set commission rates based on campaign goals like promoting a new product or pushing for new-to-file customers. Now, publishers can put a price tag on the strength of their audience and set unique commission rates on the segments most likely to be valuable to a specific advertiser."
"We were excited when Rakuten came to us with the Audience Engine opportunity," said Rose Blackmore, Global VP of Partnerships at DealMoon. "DealMoon was already starting to tackle audience segmentation for more precise targeting and the potential to track results via Audience Engine was icing on the cake. By combining our technologies, advertisers now have a clear path to elevate their programs to new heights."
Audience Engine is a welcome and timely addition to advertiser toolkits as the industry shifts away from decades of reliance on third-party cookies. As first-party data takes center stage, brands and publishers are looking for new ways to collaborate on personalized privacy-conscious customer experiences.
In addition, advertisers will be able to enhance affiliate campaign personalization by incorporating their Customer Relationship Management (CRM) data in Audience Engine. CRM and publisher first-party data will be used to set distinctive commission structures at the sweet spot of the intersection between the purchasing power of a publisher's audience and a brand's own customer base.
"The innovation of Rakuten's Audience Engine grants advertisers the ability to reach defined segments of [SlickDeals'] savvy community and thereby lift core metrics with more compelling and relevant offers," said Joe Coyle, Director of Partnerships at SlickDeals, an established shopping destination for over 12 million deal enthusiasts.
"Audience Engine brings powerful, entirely new capabilities to the affiliate channel. Publishers can activate and monetize proprietary audience segments, and advertisers gain the ability to personalize affiliate campaigns in a privacy-conscious environment," said Stamos. "Until now, it wasn't possible to personalize in this way through the affiliate channel, and the only workaround was to run ad-hoc campaigns that offered little visibility into performance by audience segment. Now brands can deliver tailored, optimized messaging to customers throughout the entire customer lifecycle."
To learn more about Rakuten Advertising's Audience Engine capability, contact email@example.com.
About Rakuten Advertising
Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world's top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond.
A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world's leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.