AD TECH AND MARTECH
Business Wire | April 19, 2023
Vecima Networks Inc. (TSX: VCM) and Cadent, the largest independent platform for advanced TV advertising, today announced the integration of Vecima’s MediaScaleTM Streaming solution with Cadent Aperture Platform to power the next generation of multichannel video programming distributor (MVPD) and vMVPD advertising services.
Leveraging the integration of Vecima’s MediaScaleTM Streaming solution and the Aperture Platform, service providers will now be able to protect existing linear ad revenue as they migrate to new IPTV platforms, as well as create new opportunities for incremental revenue from previously unmonetized premium inventory.
The integrated solution allows the current linear ad schedule to be mirrored on IP-based linear streams. Together, MediaScale and Aperture support ad insertion and dynamic decisioning for linear TV, time-shifted video services, as well as ad replacement for video on demand (VOD) and Cloud DVR content.
Additionally, Aperture Viewer Graph, Cadent’s patented cookieless technology that maps IP address to household viewing targets, allows service providers to seamlessly activate data for themselves and their affiliate partners. Highly accurate targeting using a service provider’s first-party data, in a secure, data-safe workflow, combined with a wide range of third-party audience segments make addressable TV campaigns even more accurate with advanced reporting and attribution. This allows service providers to optimize the viewing experience for consumers by making campaigns more relevant and less intrusive.
With the millions of subscribers already served by operators using Vecima and Cadent solutions, customers will be able to quickly implement addressable advertising across their IP video networks and deliver targeted messages in the moments people are most immersed in content, regardless of viewing channel, and realize revenue benefits with incremental spend.
"As OTT and Connected TV viewership continues to grow, TV and video service providers need to find ways to future-proof their advertising business and maximize the return from their ad inventory and data assets,” said Paul Ranger, Senior Vice President, Platform Sales, Cadent. “By leveraging Aperture Platform and its addressable advertising solutions in conjunction with Vecima’s MediaScale platform, we can enable service providers to dynamically and efficiently deliver cross-platform campaigns.”
“Vecima continues to lead the industry with an end-to-end solution that enables rich video entertainment experiences for viewers and integrated, highly-targeted advertising solutions for our customers,” said Kyle Goodwin, Senior Vice President and General Manager, Content Delivery & Storage Segment at Vecima. “With Cadent’s broad reach across programmer and TV networks, Vecima leverages pre-integrated features to bring cable advertising into the internet age. We’re providing a complete ecosystem with an innovative approach to ad insertion that’s cloud-deployable for low upfront investment and dynamic demand, while providing incremental revenue for operators.”
About Cadent
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.
About Vecima Networks
Vecima Networks Inc. (TSX: VCM) is leading the global evolution to the multi-gigabit, content-rich networks of the future. Our talented people deliver future-ready software, services, and integrated platforms that power broadband and video streaming networks, monitor and manage transportation, and transform experiences in homes, businesses, and everywhere people connect. We help our customers evolve their networks with cloud-based solutions that deliver ground-breaking speed, superior video quality, and exciting new services to their subscribers. Learn more at vecima.com.
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AD NETWORKS
PR Newswire | April 28, 2023
DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, will host its second annual "Innovating with Intent" forum on May 10. This first-of-its-kind event focuses on accelerating the convergence of data-driven advertising with connected TV (CTV) in the pharmaceutical industry.
DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, will host its second annual "Innovating with Intent" forum on May 10. This first-of-its-kind event focuses on accelerating the convergence of data-driven advertising with connected TV (CTV) in the pharmaceutical industry.Innovating with Intent's content will include:
DeepIntent Founder and CEO Chris Paquette's keynote about the state of healthcare advertising in convergent TV and the opportunities brands have today to utilize technology, data, and platforms to drive business and patient outcomes;
FreeWheel, TransUnion, Warner Bros. Discovery, and DeepIntent discussing the accelerating transition to a unified media marketplace;
A panel about whether clean rooms are the remedy for data collaboration and audience fragmentation featuring CMI Media Group, the IAB Tech Lab, Klick Health, LG Ads Solutions, and Snowflake;
Insights from DIRECTV, NBCUniversal, and Televisa Univision about unifying reach and performance across linear TV, CTV, and digital video;
and DeepIntent and Roku sharing the results of their new custom research focused on "silver streamers" over 50, their viewing habits, and the impact of pharma ads on their health and wellness journeys.
"Today's TV viewers are fragmented across screens, platforms, and devices, making TV convergence increasingly important. Convergence gives advertisers a more unified approach to their media buying and planning, campaign measurement, and more," said Marcella Milliet Sciorra, Chief Marketing Officer at DeepIntent. "This event represents pharma's data-driven future, and we're excited to lead the industry there."
Innovating with Intent will take place on May 10 in New York City. Click here to request an invitation to the event. To learn more about DeepIntent, visit www.deepintent.com/.
About DeepIntent
With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry's most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.
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AD TECH AND MARTECH
MonetizeMore | March 06, 2023
MonetizeMore, a company that partners with web publishers and app developers for ad monetization, has acquired Advanced Ads, an ad tech platform. Advanced Ads is a popular WordPress plugin for ad management with over 1,300 votes on WordPress.org and a 4.9-star rating. MonetizeMore's acquisition of Advanced Ads comes after being listed for three consecutive years on The Globe and Mail's ranking of Canada's Top Growing Companies.
MonetizeMore can enhance its ad optimization solutions by acquiring Advanced Ads features, including flexible ad injection and user/page content-based targeting. Incorporating these features will bolster MonetizeMore's existing publisher offering without the need for coding skills.
The acquisition will be implemented immediately, and the two platforms will be integrated shortly. In addition, the company plans to provide continued support to the existing clients of Advanced Ads while introducing them to MonetizeMore's platform, PubGuru, powered by artificial intelligence and other tools.
About MonetizeMore
MonetizeMore is a technology company that specializes in programmatic advertising. It offers various services, including ad optimization, ad inventory management, and ad revenue maximization, which help publishers generate more revenue from their online advertising efforts. MonetizeMore leverages advanced technologies like machine learning and artificial intelligence to provide its clients with personalized solutions tailored to their unique needs. In addition, their team of experts works closely with publishers to analyze their ad performance data and identify areas for improvement. MonetizeMore's goal is to help publishers increase their ad revenue and achieve long-term success in the ever-changing world of online advertising.
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