Local Media Consortium and Google News Initiative Release Magid Research Findings on Local Media Advertiser Perception and Strategies

The Local Media Consortium and the Google News Initiative today announced the results of a survey examining advertiser perceptions of local media and what local media can do to strengthen their digital ad strategies. The study, conducted by leading business strategy and research company Magid and titled 2020 Advertiser Assessment of Local Media Digital Advertising, analyzed the views of national and local advertisers and ad agencies across the U.S., focusing on how local media can better address advertiser needs, how relevant their digital offerings are and what might drive or prevent advertisers from placing ad buys with them. With more people relying on journalism in their communities, as advertising dollars decline at a dramatic rate, these findings come at a vital time for the local media industry. With the insights gathered from the advertisers and agencies interviewed, Magid has developed recommendations to help local media companies better meet advertiser needs and fuel digital growth.

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