Marciano Unveils the Spring 2019 Collection and Advertising Campaign

Odessa American | January 23, 2019

The Spring 2019 Marciano advertising campaign features rising star, Nadine Mirada alongside models Erin Cummins and Zac Taylor in a series of images that transport the viewer on a journey at sea with the piercing blue water in the distance. The campaign, art directed by Paul Marciano, Co-founder of GUESS?, Inc. and photographed through the lens of Derek Kettela displays the models evoking the strong sensuality and spirit of the collection. Set against Marina Del Rey’s clear blue water, Erin Cummins, Nadine Mirada, and Zac Taylor wears the key silhouettes of the season, complemented by the vibrant colors of the spring line. “I am proud to introduce our newest GUESS and Marciano model, Nadine Mirada,” says Paul Marciano. “After initially being rejected by the industry for her extreme curves, she has led a movement that encourages and embraces real women’s bodies. Nadine is proof that self-acceptance leads to big rewards and this campaign represents just that.”

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Windows Dev Center and the Microsoft Ad Monetization platform make it easy for you to make money through paid downloads, in-app purchases, and ads in your apps. This video introduces the different types of ads you can show in your apps and explains how you can leverage ad mediation to help increase your ad revenue.

Spotlight

Windows Dev Center and the Microsoft Ad Monetization platform make it easy for you to make money through paid downloads, in-app purchases, and ads in your apps. This video introduces the different types of ads you can show in your apps and explains how you can leverage ad mediation to help increase your ad revenue.

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PROGRAMMATIC ADVERTISING

Reflect Systems Debuts Summer ‘21 Release with New Features, Product Enhancements & Programmatic Advertising Integration.

Reflect Systems | August 26, 2021

Reflect Systems, a leader in digital signage solutions, announced a new partner integration along with a host of new features to help businesses better develop and manage their digital signage strategies and drive creation of fresh and engaging content. AdLogic Programmatic Advertising Integration Reflect is pleased to announce a new integration with a programmatic advertising platform, Place Exchange. This integration allows Digital Out-of-Home (DOOH) network operators using the AdLogic ad management platform to seamlessly integrate programmatic advertising into their existing content schedules, creating an efficient way to benefit from unused advertisement space. Place Exchange was selected as a strategic partner due to the team’s flexible approach to optimizing the partner ecosystem and its focus on helping clients capitalize on the nascent but growing opportunity for programmatic DOOH advertising. “After experiencing tremendous growth in the last year, we began looking for ways to continue expanding our reach and support for DOOH customers,” said Ari Buchalter, CEO of Place Exchange. “Our partnership with Reflect is an exciting step in helping us further our demand side strategy, and we’re looking forward to seeing all that our teams can accomplish together.” New Features for Reflect Xperience Launched in January of 2021, Xperience is a reimagined way to access and use ReflectView, Reflect’s premiere platform for enterprise-class digital signage. Xperience is powered by an easy-to-use, intuitive interface that can be accessed anywhere from a web browser. It provides users a simplified approach for creating and publishing locally relevant content, while maintaining centralized control of the overall content program. Reflect has further enhanced Reflect Xperience by adding the following capabilities: Message Preview, which enables users to preview content as it is created, eliminating the need to schedule content to a media player in order to review it – improving operational efficiency and ensuring higher quality content. Default Dynamic Message App, which allows customers to create custom messages quicker by providing a default application for presenting them. With a wide range of customization, the default app serves to meet users’ most basic messaging needs and save considerable time and expense of creating their own custom message application. Dynamic Information Board App, which allows users to marry their basic menu or information board functionalities with digital signage CMS capabilities to easily update items on a board including pricing, description and images based on user roles. This new feature removes the need to compromise functionalities or deploy two separate systems and enables more efficient updating and management of all content. While the above applications run within Reflect Xperience, both were developed using the Reflect Spark Development Framework, which provides integration and interoperability with the ReflectView platform. With Spark, Reflect customers can create and deploy their own applications using standards-based HTML and JavaScript, further opening the flexibility of industry-standard apps. Spark and the enterprise-level support from ReflectView enables customers to easily distribute, manage, and update these apps as simply as updating any other content. “We’re thrilled with the reception Reflect Xperience has received thus far and know the Summer ‘21 updates will help make this even more valuable for our current and future clients,” said Lee Summers, CEO at Reflect. “These updates continue to give our customers the ability to leverage a more diverse set of options to create and implement content and continue driving engaging, effective signage strategies.” Additional System Enhancements Reflect’s Summer ‘21 release also includes a variety of enhancements to Reflect’s industry-leading device management and reporting functionalities. These additional reporting and filtering options provide users who manage large digital signage networks with even greater system flexibility, allowing them to be as efficient and responsive as possible. Reflect also updated the application programming interfaces (API’s) that allow digital signage platform components like Reflect Xperience, AdLogic and ReflectView to seamlessly communicate with one another. These new APIs further improve the user experience and allow for greater productivity for a larger set of users, including local employees, media sales teams, and content scheduling/programming staff. “The team did a great job following on the heels of the Winter 2021 release with these compelling enhancements,” said Matt Schmitt, Reflect’s co-founder and president. “We’re eager and excited to continue this solid cycle of innovation and product enhancements that will help our customers deliver exceptional experiences more efficiently than ever before.” About Reflect Reflect provides the industry’s most powerful, cost-effective digital signage platform, empowering organizations to create compelling experiences that engage staff and keep customers coming back for more. About Place Exchange Place Exchange is the leading SSP for programmatic out-of-home and place-based media. Integrated with omnichannel DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising.

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ADVERTISER PLATFORMS

NexTech AR Goes Live with Enhanced 3D Google Ad Functionality With Launch of Web XR

NexTech AR Solutions Corp | August 18, 2021

NexTech AR Solutions Corp.,an emerging leader in augmented reality for eCommerce, AR learning applications, AR-enhanced video conferencing and virtual events, today announced the launch of its next generation Ad technology. With this announcement NexTech’s customers can now tap into Google’s immense network, delivering engaging and streamlined 3D ads that extend to AR at scale that do not require application download. The upgrade leverages WebXR and also enables a robust AR experience with each Ad. NexTech Ads also provide rich and robust analytics giving customers data driven insights so they can better capture impressions, clicks, interactions and gain overall AR engagement data. NexTech CEO Evan Gappelberg commented on this product enhancement. “Digital consumers are looking for engaging immersive experiences. The combination of Nextech AR’s 3D model creation at scale with Nextech’s Ad Network now on Google Ads creates an incredibly valuable offering that accelerates our customer’s reach with higher engagement levels. The Google Display Network reaches 90 percent of internet users worldwide, across millions of websites, news pages, blogs and Google sites like Gmail and YouTube,” said Gappelberg. Analytics from NexTech’s Vacuum Cleaner Market (VCM) indicate click through rates (CTR) of approximately 5 percent for 3D Ads created with NexTech 3D tools, compared to average Google CTR of 1.55 percent according to Smart Insights. NexTech’s 3D technology enabled on Google’s expansive Ad network offers a compelling advertising tool. Google estimates that as of 2021, that their search engine processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. According to eMarketer, Digital Ad spend will be 455.3 billion in 2021 with 55.2% of that going to display advertising. NexTech 3D advertising customers such as Motif, a leading fashion knowledge and educational hub are recognizing NexTech’s 3D advertising suite of tools as a game changer. “Partnering with Nextech AR Ad Network gives us extended reach to new B2B communities in consumer product goods, fashion & apparel and branding agencies. Its 3D advertising capabilities were a key draw for us and enables us to illustrate to prospective students the type of 3D models they can create through our 3D digital fashion course with Roz McNulty”, said Elisabeth Souquet, Marketing Director at Motif. Now, with NexTech’s rollout of 3D Google Ads, customers such as Motif can extend 3D advertising built with NexTech tools to reach a significantly broader audience. About NexTech AR NexTech develops and operates augmented reality (“AR”) platforms that transports three-dimensional (“3D”) product visualizations, human holograms and 360° portals to its audiences altering e-commerce, digital advertising, hybrid virtual events (events held in a digital format blended with in-person attendance) and learning and training experiences. NexTech focuses on developing AR solutions however most of the Company’s revenues are derived from three e-Commerce platforms: vacuumcleanermarket.com (“VCM”), infinitepetlife.com (“IPL”) and Trulyfesupplements.com (“TruLyfe”). VCM and product sales of residential vacuums, supplies and parts, and small home appliances sold on Amazon.

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AD NETWORKS

IBM Watson Advertising Announces New Research to Explore the Role of AI in Detecting and Mitigating Bias in Advertising

IBM | June 24, 2021

IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising, while simultaneously laying the foundation for potential mitigation. This work aligns with IBM Watson Advertising's overarching mission to make AI the catalyst for improving solutions, services and trust in the advertising ecosystem, and builds upon IBM's leadership in transforming business across industries with AI. The advertising industry is undergoing a major transformation, with changes to privacy regulations and increased demand for transparency fueling the emergence of AI as the industry's new technology backbone. As brands rebuild amidst this transformation, the timing is ideal to address the persistent problem of unwanted bias in advertising, evidenced by a study conducted by the Geena Davis Institute on Gender in Media, which found male characters appeared in advertisements 12% more than females. This while women-led and gender-balanced videos yielded 30% more views than other videos, revealing a demand for more inclusive content. Unwanted bias in advertising has the potential to negatively impact consumers who may miss out on an economic opportunity or feel targeted based on stereotypes, while also negatively impacting brands that may experience poor campaign performance. The aim of the IBM Watson Advertising research is to drive a deeper understanding of the factors leading to unwanted bias in advertising and how AI can help, spanning audience segmentation, creative messaging, performance optimization and campaign impact. Armed with this information, marketers and IT vendors may be able to develop a roadmap for the responsible use of AI to reduce unwanted bias and more effectively create and execute campaigns. "We find ourselves at a moment in history where a long-overdue discourse on socioeconomic inequalities is dominating the national agenda and compelling action," said Bob Lord, Senior Vice President, Worldwide Ecosystems at IBM. "Our hope is that AI can be the catalyst for reducing unwanted bias in advertising, just as it is helping to transform the advertising industry as it rebuilds for an era without third party cookies. Through this research we are taking an important first step toward that goal, applying scientific rigor to determine just how big of an impact AI can have."

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