ADVERTISER PLATFORMS
Business Wire | May 29, 2023
MGID, the global advertising platform, today announced a partnership with Playmaker, the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. The partnership will see the direct integration of MGID’s native ads across Playmaker’s web properties to maximize user experience and engagement and increase traffic and monetization.
MGID’s network of advertisers across the US, Canada, Brazil, and Mexico will benefit from access to Playmaker’s 101 million monthly web users that engage with a portfolio of sports media brands, including Futbol Sites, Yardbarker Media, and The Nation Network. MGID’s high-quality native advertising offering will enable Playmaker’s media brands to monetize their traffic through non-intrusive and contextually-relevant native ads while also increasing pageviews. MGID’s native ad formats are targeted to the most relevant sections of a user’s content journey to ensure maximum engagement.
“This is a great opportunity for leading advertisers to access Playmaker’s expansive audience of sports fans. Without essential revenue streams, sports media brands cannot serve great content to their fans. At the same time, fans need to see content and ads that enhance their overall experience.” Said Sergio Vives, Global Head of Publisher Acquisition at MGID. “This is great step in our journey to grow our offering and innovate at the edge of digital media advertising. We look forward to connecting Playmaker’s scale of audience to MGID’s relevant, high-quality content.”
“In a changing digital landscape, where effective targeting and attribution is becoming increasingly complex, teaming up with MGID will provide essential alignment between consumer and marketer needs through our trusted brands.” Added Michael Bellom, Head of Revenue Operations at Playmaker. “The integration of native ads and exclusive content recommendations will help users find the right content and ensure marketers reach the right audiences.”
AboutMGID
MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences.
About Playmaker
Playmaker (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that acquires and integrates premier fan-centric media brands, curated to deliver highly engaged audiences of sports fans to tier one advertisers, online sports betting operators, and sports federations and leagues. Leveraging its in-house technology stack, Bench, and with a 360-degree view of sports fans, Playmaker delivers authentic digital content experiences for sports fans and best-in-class results for its partners across the Americas.
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AD TECH AND MARTECH
DoubleVerify | March 01, 2023
On February 28, 2023, DoubleVerify, announced a partnership with Samsung Ads Europe to offer a range of solutions to advertisers. The collaboration will enable advertisers to ensure the effectiveness of their video and CTV campaigns through DV Video Complete. This offering will be available to advertisers across Samsung's 50 million Smart TVs throughout Europe.
DV Video Complete is a comprehensive solution that enables advertisers to monitor and optimize their video campaigns. The solution offers a range of measurement and protection tools that help advertisers ensure that their ads are being seen by real people in a brand-appropriate environment, within the targeted geography, and across all platforms, including CTV. In addition, this solution empowers advertisers to measure their campaigns' effectiveness and make adjustments as needed.
Samsung Ads Europe advertisers can access the most comprehensive and scalable CTV verification solution through DV Video Complete. The solution is facilitated by the DV Video OmniTag, which enables Samsung Ads advertisers to use a single VAST tag across all environments for those who use inventory from Samsung Ads Europe. This approach streamlines the verification process and ensures a consistent user experience across all platforms.
Managing Director, EMEA at DoubleVerify, Nick Reid, said, "We're extremely proud to be partnering with Samsung Ads Europe, one of the largest video and CTV platforms in Europe. As a global leader in CTV verification, we recognise that authenticating media quality and strengthening brand protection is essential to maintaining advertiser trust. With our market-leading suite of tools, advertisers will be able to maximise the value of their CTV inventory and improve their return on investment."
(Source – ExchangeWire)
About DoubleVerify
DoubleVerify is a leading digital media measurement, data and analytics software platform. The company provides solutions for digital advertisers, publishers, and ad tech vendors to ensure their digital advertising campaigns are effective, brand-safe, and fraud-free.
The Firm was founded in 2008 and is headquartered in NYC, with offices in London, Tel Aviv, and other locations worldwide. Its solutions include ad verification, fraud detection, brand safety, and viewability measurement. DoubleVerify's clients include major brands, publishers, and advertising platforms across the automotive, financial services, retail, and technology industries. The company is recognized for its innovative solutions and has won numerous awards for its technology and customer service.
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AD TECH AND MARTECH
Sam’s Club | April 26, 2023
Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, announces the launch of its new partner program for Sam's Club Member Access Platform (MAP). MAP Partners Club connects advertisers with a certified network of agencies and technology providers to maximize campaign performance. MAP Partners Club launches with three technology partners — CommerceIQ, Pacvue and Skai — and two managed service partners — Flywheel and Stackline — with more to come.
MAP Partners Club makes it easy for advertisers to identify authorized partners who can help them plan, buy, optimize and scale their advertising campaigns. Through partners, advertisers can enhance their campaigns with bidding and budget optimization, day-parting, advanced analytics and insights and more.
"One of the pillars of our mission here at MAP is to make it 'Easy to Buy' for our advertisers," said Austin Leonard, Head of Sales, Sam’s Club Member Access Platform. "We know that our advertisers often work with multiple partners for media planning and execution across multiple networks and ad tech providers. Through MAP Partners Club, they can leverage world-class partners to integrate Sam’s Club advertising, providing one place to buy and assess performance of sponsored product campaigns — all while driving growth."
Advertisers and agencies who work with Sam's Club MAP can immediately buy sponsored products ads along with campaign-enhancing technologies provided by Commerce IQ, Pacvue and Skai, using a self-service interface. Additionally, for advertisers who prefer to work with a full-service agency for ad buys, they can immediately begin buying Sam’s Club MAP ads via Flywheel and Stackline. Additional partners and functionalities will be added to the program in the near future.
For partners, MAP Partners Club provides direct access to thousands of potential customers across the Sam’s Club spectrum of suppliers and advertisers. Once approved, partners in the program will be identified with easy-to-understand, color-coded badges — tech, agency and more — making it easy for advertisers to connect with and implement the partners they need.
MAP Partners Club adds new capabilities to the already powerful Sam’s Club MAP product suite, enhancing it for advertisers and partners — but most importantly, this will help deliver an improved ad experience for members, making the Sam’s Club shopping experience better than ever.
For more information, visit the MAP Partners Club homepage.
About Sam’s Club
Sam’s Club®️, a division of Walmart Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. and Puerto Rico. Now in its 40th year, Sam’s Club continues to redefine warehouse shopping with its highly curated assortment of high-quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & Go™️, Curbside Pickup and home delivery service in select markets. To learn more about Sam's Club, visit the Sam's Club Newsroom, shop at SamsClub.com and interact with Sam's Club on Twitter, Facebook and Instagram and TikTok.
About Sam’s Club Member Access Platform At Sam’s Club, we are member obsessed. We lead with this obsession by offering a curated assortment of high-quality products at an incredible value. We lead with this obsession by providing our members with a multi-touchpoint experience, whether they are shopping our Clubs, on SamsClub.com, in-app or with Curbside Pickup and Delivery. We lead with this obsession every day.
We know our members want a shopping experience that is easy, convenient and personalized. And we know that our agencies, ad tech platforms, suppliers and marketers want to reach our members efficiently and effectively. With Sam’s Club Member Access Platform (MAP), our journey starts with our members. Next, we create and give partners experiences, tools and opportunities that help members discover new products at the time they need and want them.
MAP’s mission is to provide the most valuable and additive ads experience to our members. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes and our first-party data.
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