Mark Zuckerberg: Facebook wants tighter regulation

Facebook | February 16, 2020

Facebook boss Mark Zuckerberg has called for more regulation of harmful online content, saying it was not for companies like his to decide what counts as legitimate free speech. Citing China, Zuckerberg also warned excessive control risked stifling individual expression. He was speaking at the Munich Security Conference in Germany.
Social media giants like Facebook are under increasing pressure to stop the spread of false information. Facebook in particular has been criticised for its policy on political advertising.The company launched new policies for political advertising in the US in 2018 and globally the following year. These rules require political ads to display who had paid for them, and a copy of the ad is kept in a publicly-searchable database for seven years.

Spotlight

Marc S. Pritchard, Chief Brand Officer, P&G, explains how the world’s largest advertiser continues to raise the bar on creativity to develop advertising that’s a force for growth and good, and the steps P&G is taking to build a transparent media supply chain as an enabler. Over the last several years, Pritchard has been reinforcing the importance of creativity in brand building, challenging the creative community to elevate its craft to create the very best advertising quality in the world that’s good for brands and makes our industry a positive economic and social force. As ANA Chair, Pritchard has called for a transparent media supply chain to enable marketers and agencies to get the time and money to invest in better advertising to drive growth and good. Pritchard discusses the imperative of achieving the highest standards of creativity on our brands, enabled by practical steps to clean up the media supply chain so we can all focus on our craft, and grow.

Spotlight

Marc S. Pritchard, Chief Brand Officer, P&G, explains how the world’s largest advertiser continues to raise the bar on creativity to develop advertising that’s a force for growth and good, and the steps P&G is taking to build a transparent media supply chain as an enabler. Over the last several years, Pritchard has been reinforcing the importance of creativity in brand building, challenging the creative community to elevate its craft to create the very best advertising quality in the world that’s good for brands and makes our industry a positive economic and social force. As ANA Chair, Pritchard has called for a transparent media supply chain to enable marketers and agencies to get the time and money to invest in better advertising to drive growth and good. Pritchard discusses the imperative of achieving the highest standards of creativity on our brands, enabled by practical steps to clean up the media supply chain so we can all focus on our craft, and grow.

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AD NETWORKS

YouTube is Running Ads on Non-Monetized Channels

YouTube | November 24, 2020

YouTube creators are fuming over a change to the site's terms of service stating ads will be shown on channels that haven’t opted into monetization It's not simply the advertising that isn't agreeing with makers, it's YouTube's decision not to pay non-monetized channels for serving ads. Customarily, creators would need to join the YouTube Partner Program to permit ads to be served on their channel. The principle advantage of selecting in to serving ads is revenue sharing. Numerous creators publish on YouTube to earn a side income, while others make entire living on the site. Non-monetized channels won't have the opportunity to earn any amount of money when YouTube begins displaying ads on their channel.

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ADVERTISER PLATFORMS

Adsonica Registers With IAB Europe Transparency and Consent Framework

Adsonica, IAB Europe | October 06, 2021

Adsonica, the leading audio display advertising solution, announced its approved status as the latest vendor to join IAB Europe's Transparency & Consent Framework (TCF) and its Global Vendor List (GVL). By joining the TCF, Adsonica provides clients with independent assurance that it operates to the highest standards of data protection across audio display ad measurement. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU's General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user's device, such as cookies, advertising identifiers, device identifiers and other tracking technologies. The Framework was developed by IAB Europe in collaboration with organizations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. The Adsonica application does not collect any personal data or apply cookies – only aggregating anonymous ad measurement data for reporting purposes. "We designed our analytics capability in concert with enterprise data platform provider Aqfer ensuring that we delivered the highest standards of information security and data privacy, Becoming a registered member of the IAB Europe's TCF was an essential commitment to providing transparency and consent for all parties in the audio display advertising ecosystem." said William Agush, CEO and Founder of Adsonica. Parties interested in joining the Framework to give audiences full visibility and control over who can process their data in connection with advertising. About Adsonica Adsonica is the leading audio display ad creation solution that allow marketers to combine traditional display advertising with the storytelling power of sound. With no coding, audio tags or third-party players, the company's patented technology offers a better experience for both advertisers and consumers and delivers incremental lift of 50% or more. About IAB Europe Transparency and Consent Framework IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of National IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programs that enable the business to thrive in the European market. Transparency and Consent Framework or (TCF) was launched after an extensive industry consultation with IAB Europe and IAB Tech Lab members and the broader digital advertising industry in order to provide a unified GDPR consent solution to comply with privacy laws across Europe.

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The American Advertising Federation Honors Multicultural Advertising Excellence at the 19th Annual Mosaic Awards

American Advertising Federation, Clear Channel Outdoor Holdings | April 22, 2021

Mosaic Award champs will be perceived for their faithful obligation to incorporation and for giving a voice to multicultural networks. From a staggering number of entries, all champs have accepted progressed advertising methods, strategic approaches and have created various programs that help improve the main concern, yet in addition secure a pertinent part in a persistently advancing professional workplace. "Our multicultural networks are harming during an extreme year, confronted with fighting a worldwide pandemic and demonstrations of prejudice. Innovativeness can impact and improve society. I'm pleased that AAF proceeds with its long-standing practice of commending these different and comprehensive stories by highlighting them every year at the Mosaic Awards," said Melanie Mitchem, AAF Mosaic Council Chair and SVP, Executive Director of Global Communications and PR at FCB. "The Mosaic Awards are a brilliant illustration of incredible work with a high effect made by a different gathering of Advertising experts and experts that help us all show others how it is done," said Steve Pacheco, CEO, at the American Advertising Federation. "I'm aroused by this work and the entirety of the people who buckled down on these extraordinary ideas. It's a higher priority than at any other time to praise the triumphs and champion the causes that the AAF's Mosaic Center represents." Making a comprehensive industry has been a need of the AAF via its Mosaic Center for over twenty years. The Mosaic Center fills in as an asset and backer for variety and incorporation. The Center is focused on aiding promoting and media mirror the nation's advancing social cosmetics. The AAF utilizes a generous segment of its assets to execute a bunch of programs that advance and advance multiculturalism inside the business including the Most Promising Multicultural Students Program, HBCUs for Advertising, and AdCamp. About the American Advertising Federation Set up in 1905, the American Advertising Federation (AAF), goes about as the "Bringing together Voice for Advertising." Its enrollment is included more than 75 corporate individuals comprised of the country's driving promoters, organizations, and media organizations; a public organization of almost 164 neighborhood clubs addressing 30,000 publicizing experts, and more than 170+ school parts with 4,000 understudy individuals. The AAF works a large group of projects and activities, remembering Advertising Day for the Hill, the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Awards, the Most Promising Multicultural Students Program and AdCamp for secondary school understudies. About Clear Channel Outdoor Holdings, Inc. Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's biggest outside promoting organizations with a different arrangement of around 500,000 print and computerized shows in 31 nations across North America, Europe, Latin America, and Asia, arriving at a great many individuals month to month. A developing computerized stage remembers over 16,000 advanced presentations for global business sectors and over 2,000 computerized shows (barring air terminals), including more than 1,400 advanced boards, in the U.S.

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