Bonterra Organic Vineyards | August 18, 2020
Bonterra Organic Vineyards, America's leading organic winery, is expanding its consumer reach with an advertising campaign launching today that puts the brand's sustainable ethos and environmental credentials in the spotlight. Developed by Chattanooga, Tennessee-based Humanaut, the agency known for lifting the visibility of organic consumer brands, Bonterra's digitally focused "Tastes Like Saving the Planet" campaign is a departure from traditional mass-media wine promotion, appealing directly to consumers looking to change the world through their purchases—with a sip of good humor on the side."Research indicates that consumers are more receptive when branded communications about sustainability- and climate-focused topics incorporate humor, and this inspired us to develop something unique," said Rodrigo Maturana, vice president of marketing for Bonterra, of the campaign spots that gently poke fun at clichés associated with tasting wine. "The new campaign allows us to make meaningful connections with the many wine fans who care about the environment and also appreciate a lighthearted approach."Inviting audiences to "experience the delicious, totally tasteful taste of saving the planet," Bonterra's tongue-in-cheek video ads appear predominantly on popular streaming platforms Hulu and YouTube along with a targeted mix of culinary-, entertainment- and wellness-tailored digital media networks.
Zynga | August 10, 2021
Zynga Inc., a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition is effective as of August 4, 2021.
Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Supply Side Platform (SSP) and mediation capabilities delivered through an SDK solution. By leveraging advanced machine learning and data science capabilities, Chartboost brings together premium inventory, global scale and audience-based targeting to optimize programmatic advertising and yields.
Together, Zynga and Chartboost possess all the elements of a complete, next generation platform for mobile advertising leadership: high-quality content, direct player relationships, massive reach and full-stack advertising technology that can be applied across Zynga’s game portfolio and Chartboost’s advertising partners.
Zynga is a global leader in interactive entertainment with a mission to connect the world through games. With massive global reach in more than 175 countries and regions, Zynga has a diverse portfolio of popular game franchises that have been downloaded more than four billion times on mobile, including CSR RacingTM, Empires & PuzzlesTM, Hair ChallengeTM, Harry Potter: Puzzles & SpellsTM, High Heels!TM, Merge Dragons!TM, Merge Magic!™, Queen BeeTM, Toon Blast™, Toy Blast™, Words With FriendsTM and Zynga PokerTM. With Chartboost, a leading mobile advertising and monetization platform, Zynga is an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia.
Chartboost is a leading mobile programmatic advertising and monetization platform, which empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences. Chartboost has over 100 employees and offices in San Francisco, Beijing, Barcelona and Amsterdam.
Kwalee | November 20, 2020
In excess of a fourth of mobile game developers intend to begin adapting their allowed to-mess around with dynamic in-game publicizing in the following a half year, as per an ongoing industry study completed by Pocketgamer (26.7%)
On the ball is UK-based engineer and publisher of hyper-casual games Kwalee, which has filled fundamentally lately and now has in excess of 100 employees around the globe. The business driving firm has chosen AdInMo, the InGame Mobile AdTech platform to coordinate vivid brand promotions into its most recent Android and iOS arrival of train game Off The Rails 3D.
AdInMo's in-game advertisement units mix consistently with the game insight, empowering designers and distributers to serve sans click promotions which don't hinder ongoing interaction. AdInMo promotions ordinarily accomplish 4X higher brand review rates for brand sponsors and new adaptation for portable game designers.