MARKETERS, PUBLISHERS AND PLATFORMS ANNOUNCE A GLOBAL ALLIANCE FOR 'RESPONSIBLE MEDIA'

P&G, Facebook, Google | June 18, 2019

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency holding companies and media companies that include Google, Facebook and NBC/Universal. The Alliance will begin with an announcement session at WPP Beach in Cannes on Tuesday morning. Advertisers involved also include Adidas, Bayer, BP, Danone, Diageo, General Mills, GSK Consumer Healthcare, LVMH, Mars, Mastercard, Mondelez International, Nestle and Shell. Media participants also include Teads, TrustX, Twitter, Unruly and Verizon Media (Fox has a Bungalow nearby down the Croisette, but hasn’t signed on yet.)

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This is a tutorial for booking billboards and advertising space on bus shelters with Signkick

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RE/MAX Launches New National Advertising Campaign, "The Right Agent Every Step of the Way" and New Hustle Video Editor Tool

RE/MAX | January 14, 2021

RE/MAX, the #1 name in real estate*, declared the launch of another national advertising campaign, "The Right Agent Every Step of the Way." The campaign commences with 12 spots across radio, digital, TV and social media sources. Unexpectedly, the package additionally incorporates a video idea for The RE/MAX Collection®, the organization's luxury property brand. The campaign features the worth RE/MAX agents give buyers and sellers, utilizing technology, devices, experience and expertise to help them in what is likely the greatest financial transaction of their lives. "Last year was a big reminder that human connection is the most important thing," said Abby Lee, RE/MAX Senior Vice President, Marketing and Communications. "The expertise of RE/MAX agents has been proven time and time again, but it's about more than that. We want clients to feel connected to their agents and the brand even in times of uncertainty. This campaign illustrates the increasingly important role a skilled agent can play in the lives of buyers and sellers by going on a journey of lifestyle discovery with them following a year where the meaning of home took on new importance."

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Engagement Labs Announces Three-year Renewal with a Leading Media Agency

Engagement Labs | December 23, 2020

Engagement Labs Inc. (TSXV: EL) (the "Company") declared today that it has made sure about a three-year renewal with a main media agency. The deal is esteemed at CAD $430,000 with a 2.5% increase on the second and third long periods of the agreement. TotalSocial® has become a vital instrument to make techniques and assess execution for the Agency in driving media and advertisement performance. "We are excited to continue our work with the Agency in providing them with insights to drive advertising strategies and increase the totality of conversations happening among their clients that drive optimal business results," said Ed Keller, CEO at Engagement Labs. "This renewal is another example of our clients and brands reengaging as we go into 2021." The media agency utilizes Engagement Labs data in a few distinct manners, including media planning, understanding the impact of interchanges plans on key execution pointers like advocacy, evaluating the multicultural influencer marketplace in the U.S., market mix models that measure the effect of marketing investment, and new business pitches. The renewal happened after more profound engagement with the Agency's customers in four areas: consumer electronics, healthcare, real time features and one of the biggest worldwide financial services organization.

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Illicit content on online platforms is to be regulated by rigorous EU regulations

European Commission | April 26, 2022

On Saturday 23rd March, European Union lawmakers developed an agreement on basic structure of the legislation aimed at reducing the negative impacts of the social media sites and other digital platform. This agreement was came to picture after the more than 16 hours of negotiations. This new legislation named Digital Services Act (DSA) led by European Commissioner Margrethe Vestager to gain some level of control in Alphabet unit Google, Meta, and different US tech giants. "With today's agreement we ensure that platforms are held accountable for the risks their services can pose to society and citizens." European Commissioner Margrethe Vestager "With today's agreement we ensure that platforms are held accountable for the risks their services can pose to society and citizens." European Commissioner Margrethe Vestager “The DSA will upgrade the ground rules for all online services in the EU,” said European Commission President Ursula von der Leyen in a statement. “It gives practical effect to the principle that what is illegal offline, should be illegal online. The greater the size, the greater the responsibilities of online platforms.” According to a summary issued by the European Commission, platforms that reach more than 10% of the EU's population will be subject to independent audits of the efforts to prevent system exploitation,under the DSA. Other actions the bill would take include encouraging online marketplaces to assist in identifying sellers of illicit goods, establishing means for consumers to flag illegal goods, services, or content, and requiring platforms to collaborate with "trusted flaggers." The DSA is one of two pillars of the EU's big tech-regulation revamp, whose draftwas announcedinitially inDecember 2020. The Digital Markets Act, the other pillar, obtained preliminary approval last month and is intended to address issues such as anti-competitive behavior. Both measures are still up to a final vote, but no major modifications are expected. The EU has also passed the General Data Protection Regulation, or GDPR, which is intended to offer consumers more control over the collecting and sharing of their personal data. The additional requirements, according to EU legislation, include eliminating illegal content more promptly, explaining to users how their algorithms function, and taking greater action against the spread of misinformation. Major tech companies have expressed their support to the EU's goals, however they see the specifics of the legislation as the key deciding factors. "As the law is finalized and implemented, the details will matter," a Google spokesperson said in a statement. "We look forward to working with policymakers to get the remaining technical details right to ensure the law works for everyone." In addition to its massive search engine, Google owns top video site YouTube. Twitter said it looks forward to reviewing the DSA in detail and working with the EU. "We support smart, forward thinking regulation that balances the need to tackle online harm with protecting the Open Internet -- while also understanding that a one-size-fits all approach fails to consider the diversity of our online environment," a Twitter spokesperson said in a statement. TikTok said it's also awaiting details on the legislation. The company supports the EU's "aim to harmonise the approach to online content issues" and welcomes the DSA's "focus on transparency as a means to show accountability," a TikTok spokesperson said in a statement. Amazon pointed to comments made this past June by James Waterworth, its EU public policy director. Waterworth said Amazon supports the DSA "introducing regulated obligations to ensure that services act against illegal content." But such obligations "need to be carefully balanced to provide certainty while allowing flexibility."

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