Here are the marketing and media events you need to watch out for this week:
The 2022 Academy of Country Music Awards telecast. Stream it on Amazon Prime Video at 8 p.m. ET.
The Advertising Research Foundation will start its two-day Shopper 2022 virtual conference (noon to 1:30 p.m. ET each day). It will feature presentations and panels by Melanie Babcock, VP of Integrated Media for The Home Depot; Aaron Sobol, Head of U.S. Investments and Partnerships for Unilever; and Vita Molis, Head of Research and Insights for Global Business Marketing at TikTok, among others.
Petco, a retailer which recently transitioned into a health and wellness destination, will report its fourth-quarter earnings. During the pandemic, it saw a sales jump as more Americans adopted furry companions. Petco has been working to replicate such success into new efforts such as a shop-in-shop pilot program with Lowe’s.
It’s International Women’s Day. Brands that are showcasing their support this year include LinkedIn, HCL, and John Deere.
The Collage Group, a consumer research organization, will host a webinar on health and wellness across races and ethnicity. This event shall provide research around how brands can capture consumer attention in the healthcare domain.
Campbell Soup Co. will share its financial results for its fiscal second quarter. Brands like Goldfish and Pepperidge Farm are powering the company, while it is undertaking another round of pricing increase.
Ad Age will host In Depth: Unlocking the Metaverse, a virtual conference for marketers looking to explore branding in virtual worlds. Avery Akkineni, President of VaynerNFT; Tressie Lieberman, VP of Digital Marketing and off-premise at Chipotle Mexican Grill; and Caty Tedman, Head of Partnerships at Dapper Labs will be the speakers.
SXSW will begin in Austin, Texas and run through March 20. Hot topics like metaverse and NFTs will be discussed.
The 27th Critics' Choice Awards telecast will air on Sunday at 7 p.m. ET on TBS and The CW.