AD TECH AND MARTECH
Business Wire | May 30, 2023
Habu, the Global Innovator in Data Clean Room Software, today announced their integration with Google Display & Video 360’s PAIR, which supports ad planning, activation, and measurement in a privacy-safe way. The new solution enables advertisers and publishers to securely leverage and reconcile their first-party data to improve media performance in Google Display & Video 360 (DV360) and accelerate business growth.
Habu’s data clean room technology makes collaboration across decentralized data safe, simple, scalable, and smart. Its software is designed to make data collaboration secure and easy enabling companies to increase the velocity and value of data-driven initiatives by empowering them to work within and across distributed data environments to glean insights and execute advanced data science use cases with minimal resources.
Display & Video 360’s PAIR (Publisher Advertiser Identity Reconciliation) is a privacy-safe way for advertisers to activate and measure their first-party (authenticated and consented) audiences on specific publishers via Display & Video 360. Brands/advertisers on the buy side and publishers on the sell side can bring their first-party data and reconcile it securely to facilitate more efficient, accurate, and effective media buying and measurement on a 1:1 basis.
Habu’s clean room software integrated with Display & Video 360’s PAIR facilitates commutative encryption methodology to provide maximum security for advertisers, publishers, and consumers with respect to their data by enabling reconciliation without ever decrypting the data.
As the only fully interoperable clean room solution, Habu enables advertisers and publishers to utilize the PAIR protocol, no matter what cloud, platform, or stack. Built for both data scientists and business users, Habu’s integration with PAIR facilitates the reconciliation of publisher and advertiser first-party data for marketing use cases.
Habu’s customers will now have the opportunity to leverage PAIR within Habu’s data clean room software to securely collaborate with key partners to deliver more meaningful ads and optimize and improve advertising performance in Display & Video 360. In addition, it provides protection of your customers’ and visitors’ privacy, as the publisher/advertiser first-party data reconciliation happens without any other party, including Google, ever having access or visibility into another party’s data.
The Habu + Display & Video 360 PAIR integration enables:
Closer connection with known audiences to drive better performance on a 1:1 basis
Increased data privacy and security for advertiser activation on publisher inventory
Deeper level of collaboration with top media partners across the entire campaign lifecycle from planning to activation to measurement
"We’re excited to be working with Google to provide our customers with innovative and future-proof ways to connect with their customers while respecting their privacy,” said Mike Moreau, Co-Founder and COO at Habu. “Our integration with Display & Video 360’s PAIR empowers advertisers and publishers to benefit from the secure reconciliation of their first-party datasets to drive better media performance and ROI.”
This partnership further expands the areas of integration between Habu with Google Ads and Google Cloud. Habu also integrates with Ads Data Hub’s API and recently announced a partnership with Google Cloud to democratize clean room access and scale data collaboration for companies.
To learn more about how Habu and Display & Video 360’s PAIR deliver innovative solutions for privacy safe data collaboration visit https://habu.com, PAIR Visual, and https://marketingplatform.google.com/about/display-video-360/.
Habu is a global leader in data clean room software, enabling companies to benefit from the value of data without the risk. Habu connects data internally and externally with other departments, partners, customers, and providers in privacy safe and compliant ways for better collaboration, decision making and results. The company is headquartered in San Francisco CA and Boston, MA. For more information visit www.habu.com
Loop Media | March 09, 2023
Loop Media, a multichannel streaming platform offering businesses curated music video, sports, news, and entertainment channels, announced that it will participate in South by Southwest (SXSW) in Austin this week. The company's executive team members will take part in panel discussions on the future of DOOH advertising during the conference from March 10-12.
Jon Niermann, CEO of Loop Media, said, "SXSW has a highly engaged audience of media, business owners and decision makers looking to shape the future of business and culture." He added, "TV and entertainment are changing. The way that people view and consume media is everchanging. We look forward to discussing how businesses can adapt when it comes to entertaining their customers and how advertisers can meet their customers at the point of sale to drive ROI and build brand loyalty."
(Source – Businesswire)
Loop Media's CEO, Jon Niermann, CRO, Bob Gruters, and CCO, Greg Drebin, are scheduled to participate in the upcoming SXSW panels. These executives will contribute their expertise and insights to the discussions surrounding the future of digital out-of-home (DOOH) advertising. Loop Media's participation in this event showcases its commitment to lead innovation and thought leadership in the digital out-of-home advertising market as it strives to establish itself as a forefront player in this rapidly expanding industry.
About Loop Media, Inc.
Loop Media, Inc. is a digital media company providing businesses with a platform to stream short-form video content. The company's content library includes music videos, film trailers, and other entertainment content, which it licenses from significant media companies and independent creators. Loop Media's platform is designed for use in commercial settings, such as bars, restaurants, and retail stores, and is also available for personal use through the Loop app. The company is based in Glendale, California, and was founded in 2016. Loop Media aims to become a leader in the digital out-of-home (DOOH) advertising market, which is aimed to multiply in the coming years.
AD TECH AND MARTECH
ExchangeWire | March 23, 2023
Equativ, the leading independent ad tech platform, and Seedtag, the leader in contextual advertising, announce today (March 21st, 2023) the extension of their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audiences across brand-suitable premium content with full respect to their data privacy.
Building on Equativ’s curation offering, advertisers will benefit from Seedtag’s contextual AI solution LIZ© that leverages the power of machine learning to provide a human-like understanding of content to deliver precise targeting in a cookieless environment. This is an important advantage as third-party cookies and identifiers are set to disappear. Through this integration into Equativ’s curation platform, Seedtag will be able to create a 100% cookieless contextual marketplace enabling advertisers to drive campaign performance and brand recognition through brand-suitable ad placement across high-quality cross-publisher inventory. This partnership also allows buyers to run private marketplace (PMP), programmatic guaranteed (PG), and direct deals via Equativ with access to Seedtag’s exclusive inventory to deliver ads in the right place.
In addition, Seedtag is renewing its existing partnership with Equativ as its primary SSP after a successful four-year collaboration spanning several European markets specifically in Spain which saw a more than 100% revenue increase in Q1 2022 compared to Q1 2021.
Ingrid Couasnon, EVP EMEA at Equativ, comments: “We are pleased to extend our global strategic partnership with Seedtag. The integration of their unique contextual AI capabilities into our curation platform will support the creation of closer relationships between buyers and sellers. In the face of the end of third-party cookies, it is critical that we offer privacy-first, transparent, and effective solutions to media buyers everywhere."
Grego Martínez, VP of product at Seedtag, states: "Over the past few months, we have been working on developing a tool that would allow us to connect our contextual capabilities with Equativ's curation platform. As a result, we have established a solid partnership and have made our contextual signals, created by Seedtag's contextual AI LIZ©, available in a 100% cookieless contextual marketplace. We are excited about this partnership and will continue to work to deliver a scalable, efficient, and privacy-first solution that enables advertisers and publishers to expand their business"
Equativ is the new single name for Smart Adserver, DynAdmic, and LiquidM — three proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. Headquartered in Paris and New York, Equativ operates globally. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology.