Ad Tech and Martech
GlobeNewswire | January 11, 2024
In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes.
IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape.
"Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences."
Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%.
With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com.
Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.
Ad Tech and Martech
Business Wire | January 04, 2024
ON24 (NYSE: ONTF) today announced that its launch event, ON24 Next, will take place on January 24, 2024 to unveil how AI is transforming engagement and powering the next generation of the ON24 platform. Spanning the regions of North America, Europe and Asia-Pacific, ON24 Next will help enterprises understand the latest AI trends and explore new ON24 innovations.
“AI is the most significant trend shaping business today – we believe there’s an opportunity to reimagine the customer experience while improving productivity and increasing revenue growth,” says Sharat Sharan, Co-founder, President and CEO, ON24. “We’re excited to make this AI transformation a reality for our customers by launching the next generation of ON24 and unleashing a new era of intelligent engagement at ON24 Next.”
The launch event agenda will feature a line-up of keynote speakers discussing AI’s impact on the future of sales and marketing. Session highlights include:
AI and the technology landscape:Understand how AI will change the way go-to-market teams use technology and data.
Executive vision for intelligent engagement:Learn how intelligent engagement will power greater business outcomes.
Unveiling of the new ON24 platform: See the next generation of the ON24 platform in action.
Insights from industry leaders:Hear from ON24 customers that are innovating their engagement strategies.
ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, powered by generative AI, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement.
ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.
GlobeNewswire | December 14, 2023
Connexa Sports Technologies Inc. (Nasdaq:CNXA) today advised that its long-term partnership with the AdVenture Media Group continues to deliver unprecedented digital advertising results. Measured through its Return on Advertising Spend (ROAS), Connexa’s operating company, Slinger Bag, generated close to $2 million in revenue with an average ROAS of 18.9X during the 3 months to the end of November 2023. This included a an incredible 35X ROAS during Black Friday week alone.
AdVenture Media is a New York based digital marketing agency and has been working with Slinger Bag since Slinger Bag came to the market in July 2020. AdVenture Media credentials are impressive. It is one of a handful of pay-per-click agencies accredited with Google’s Premier Partner Status, sitting alongside its Clutch 1000 and Top 32 Agencies in New York awards. in addition to Slinger Bag, AdVenture Media manages the digital advertising for an impressive array of leading brands such as Forbes, Nasdaq, Hanes, AMC Networks.
“Our agency exists to deliver digital advertising performance by solving complex problems with grit and creativity. We are a small team of passionate advertising experts with highly intelligent business analysts. Since partnering with Slinger Bag from the inception of their groundbreaking tennis ball launcher, our journey has been nothing short of remarkable. As someone who's inherently optimistic, even I was astounded by the meteoric rise and success Slinger Bag has achieved in such a brief span. Among our numerous ecommerce clients, Slinger Bag stands out, not only meeting but consistently surpassing benchmarks and records, highlighted by our November ROAS achievement.” commented Isaac Rudansky Founder and CEO of AdVenture Media Group.
“However, the triumph of Slinger Bag isn't solely attributed to our high-impact advertising strategies. It's the synergy of an extraordinary product that offers tennis pickleball and padel enthusiasts worldwide unparalleled value, and a leadership team deeply dedicated to delivering a premium customer experience from beginning to end. Being a part of this dynamic team has been a privilege, and I eagerly look forward to what lies ahead in our ongoing collaboration,” concluded Rudansky.
Mike Ballardie, CEO Connexa Sports Technologies added, “As a new brand to the market back in 2020, the need to identify a strategic digital advertising partner, to invest our available advertising dollars with, was very challenging as we needed to succeed from the outset. From our first meeting with Isaac and his team, I was impressed with their highly analytical approach and desire to deeply understand not only the product but, importantly, the core target tennis players we wanted to reach. Through testing a variety of advertising concepts and tennis specific terminologies and messages and through employing their vast experience of the Google and Facebook platforms, we have seen consistent succeess in delivering revenue growth as well as a powerful recognition of our Slinger Bag brand across the global tennis community. It certainly helped us that some of the AdVenture Media team were social tennis players and recognized themselves the opportunity that owning a Slinger Bag Launcher presented.”
AdVenture Media now also works with a number of our global Slinger Bag distribution partners on their local digital advertising campaigns, replicating the success seen in the USA.
About Connexa Sports Technologies:
Connexa Sports a leading connected sports company delivering products, technologies, and Sport-as-a-Service across a range of sport verticals. Connexa’s mission is to reinvent sports through technological innovation driven by an unwavering focus on today’s sports consumer.