Maryland looks to pioneer taxes on digital advertising

borneobulletin | January 13, 2020

Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would face as much as a 10 per cent tax on the revenue from digital ads that target Maryland IP addresses. It’s part of new Senate President Bill Ferguson’s effort to tap untaxed corners of the modern economy, and he deployed one of the state’s most savvy political minds to get it passed: his predecessor, Senate President Emeritus Thomas Mike Miller Jr.

Spotlight

As social networking sites explode in popularity, the hype and interest continue to build. Facebook alone topped 200 million users in 2009 (Wauter 2009). But sorting the fact from the hype can be a challenge. Social networking at a high level is described as the convergence of technologies that make it possible for individuals to easily communicate, share information, and form new communities online. But the big question today is not what social networking is, but rather what it means for businesses. While social networks began as the province of individuals, businesses are now trying to capitalize on this trend as they search for specific strategies and tactics to derive value from it. In fact, Gartner Research shows a large increase in investment in social networking by businesses (Metz, 2008).

Spotlight

As social networking sites explode in popularity, the hype and interest continue to build. Facebook alone topped 200 million users in 2009 (Wauter 2009). But sorting the fact from the hype can be a challenge. Social networking at a high level is described as the convergence of technologies that make it possible for individuals to easily communicate, share information, and form new communities online. But the big question today is not what social networking is, but rather what it means for businesses. While social networks began as the province of individuals, businesses are now trying to capitalize on this trend as they search for specific strategies and tactics to derive value from it. In fact, Gartner Research shows a large increase in investment in social networking by businesses (Metz, 2008).

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Xandr to Offer Verity Contextual Targeting from GumGum

Xandr, GumGum | May 05, 2022

Xandr has recently announced that it will avail GumGum's Verity contextual and model security know-how accessible to its shoppers. GumGum and Xandr had collaborated since 2012 when GumGum's supply-side platform was connected to Xandr's "Make investments" DSP. Xandr is a part of AT&T that provides a global marketplace for premium advertising. Whereas GumGum is a contextual-first global digital advertising platform that captures people's attention without the use of personal data. Xandr and GumGum's collaboration will give advertisers a certified cookieless solution that is transparent, effective, and results-driven. In addition, the combination of Verity and Xandr's extensive premium advertising marketplace will allow businesses to ensure that their ads are presented in contextually relevant surroundings. "GumGum will be the first new contextual provider added to any major DSP in years, which signals the true shift to contextual that is happening in the industry today," said William Merchan, GumGum's Head of Verity. "GumGum will be the first new contextual provider added to any major DSP in years, which signals the true shift to contextual that is happening in the industry today," said William Merchan, GumGum's Head of Verity. "Expanding our partnership with Xandr to offer our accredited contextual technology directly in their platform is exciting and allows us to give advertisers what they want - a cookieless solution that is proven, transparent, and effective at scale." GumGum will now be accessible for pre-bid targeting via Xandr's Invest DSP and Xandr Curate, dramatically boosting GumGum's reach and scale. GumGum will now process more than 100 million pages per day and more than 9 billion queries per day just from Xandr. Advertisers will be able to activate Verity on Monetize SSP supply on practically any DSP using Xandr Curate. Advertisers who use Xandr's Invest DSP will be able to use GumGum's contextual intelligence solution for brand safety, contextual segments, keywords, and sentiment to strategically align their advertisements with relevant content to drive attention and brand memory. "Many advertisers are integrating contextual targeting into their campaigns as they look to the future of digital advertising. Our integration of Verity further enhances Xandr's holistic identity offering by giving our buyers the ability to target their key audience with a sophisticated pre-bid solution that allows for multi-purpose use cases including brand safety, IAB categorization, threat classification and sentiments expressed," said Dylan McBride, Global Head of Partnerships, Xandr. "Verity is the only accredited contextual intelligence solution to combine natural language processing (NLP) with computer vision (CV) and assess all the signals within an environment including text, image, audio, and video. Verity's capability to understand videos at a content level will be critical as more contextual signals for CTV video becomes increasingly accessible to DSPs," said William Merchan, GumGum's Head of Verity. Currently, this integration is only available in the United States. In addition, Playground XYZ, a GumGum subsidiary, is also integrated with Xandr, allowing advertisers to use both GumGum's contextual technology and Playground's attention technology in their campaigns.

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Evaluate and Track Advertising Companies | View Company Insights for 1,000+ Advertising Service Providers | BizVibe

BizVibe | November 12, 2021

BizVibe has made available 1,000+ company profiles for the advertising services category on its B2B platform. Companies listed in this category are primarily engaged in providing various types of advertising services (such as advertising copywriting, photography, etc.). Companies which manufacture various advertising-related products are also included in the category. Each profile is free to view and packed with high-quality insights, providing businesses with detailed company information. Users can take advantage of these insights to identify, target, and connect with the right companies who provide advertising services. This company information includes employee insights, company competitors, the impact of emerging trends and challenges, the latest news, and more. Free Insights Included for all Advertising Services Company Profiles: List of product and service category offerings and primary operating industries Risk of doing business score across four different metrics List of key executives and their roles within the company Company financials and general organizational information Global, national, and regional competitors List of key clients Top trends and challenges within operating industry and expected influence on business impact Latest company news with the ability to sign up for timely news alerts Advertising Services Companies on BizVibe BizVibe's platform contains 30M+ company profiles, spanning across 200+ countries, categorized into 40,000+ products and services. There are 1,000+ company profiles related to advertising services on BizVibe, covering 20+ related categories. Each company profile contains detailed insights dedicated to helping procurement and sales teams find trusted suppliers and target sales prospects. Examples of advertising services profiles that can be discovered on BizVibe include companies that specialize in: Advertising copywriting services Advertising photography services Digital advertising services Direct mailing services Aerial advertising services Company Profiles for Buyers and Sellers BizVibe's modern B2B platform is designed to help both global buyers and sellers. Powered by the latest best-in-class solutions, BizVibe provides outstanding product features for both category managers and sales professionals. Features for Buyers: Quickly discover the right suppliers Create short lists and custom alerts Mitigate supplier risk and evaluate suppliers Send RFIs/RFPs Features for Sellers: Target the right sales prospects Qualify leads Analyze buyer potential API integration and data enrichment About BizVibe BizVibe has been conceptualized and built by a team based out of Toronto, Bangalore, and London. We are a branch of Infiniti Research and have dedicated units in all three locations. BizVibe helps buyers find the most relevant suppliers from around the world and help sellers target prospects who need their products and/or services.

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ENGINE Media Exchange Data Connected Marketplace™ Expands with Audigent SmartPMP™ First-party Data Solution

ENGINE Media | January 28, 2022

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