Media, Advertising, Marketing, Tech, and Entertainment Execs Unify to Advance Industry Diversity

businesswire | January 09, 2020

Last night, MediaVillage and AdvancingDiversity.org, gathered hundreds of media, marketing, advertising, tech, and entertainment leaders to focus on industry diversity, equality, and inclusion at the 3rd Advancing Diversity Hall of Honors Induction Experience and 3rd Advancing a Diverse Workforce Career MeetUp at the Park MGM during CES. “We have entered the final decade of a three-decade transformation of our industry,” said Jack Myers, founder of AdvancingDiversity.org and MediaVillage.com, home of the Knowledge Exchange, a community for education, talent development and growth. “It’s imperative that we move past transformation and advocacy into a period of implementation. Building community, access to education, and offering financial solutions are pillars of our five-year plan of activism to accomplish a more diverse workforce.”

Spotlight

In a way, AdWords is a lot like college. You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re capable of doing both simultaneously.) If you study and learn and adapt and grow, you come out the other end successful – in college, this means a degree; in AdWords, it means obliterating your KPIs and your business goals.

Spotlight

In a way, AdWords is a lot like college. You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re capable of doing both simultaneously.) If you study and learn and adapt and grow, you come out the other end successful – in college, this means a degree; in AdWords, it means obliterating your KPIs and your business goals.

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Clinch Partners with IAS to Launch Industry-Leading Automated Tag Wrapping Solution

Integral Ad Science | July 05, 2022

Clinch, the leader in the dynamic ad serving, personalization and creator of Flight Control, the Omnichannel Campaign Management Platform, announced today a partnership with Integral Ad Science, (Nasdaq: IAS), a global leader in digital media quality, to leverage its industry-leading automated tag wrapping solution. Now advertisers working with Clinch have a streamlined process to activate IAS verification services across display and video campaigns. Known for its innovative integrations with top DSPs such as The Trade Desk, Clinch now offers third-party verification from IAS to advertisers directly within its platform, Flight Control, including a fast way to wrap ad server tags in seconds. Advertisers can now automatically add IAS verification to their video and display campaigns seamlessly, helping to launch campaigns faster and maximize media efficiency. Operational efficiency across all facets of our platform is a core focus here at Clinch, both from the perspective of the advertisers and the platforms and proxies we work with, said Adi Raz, Clinch's Head of Product. Integrating IAS's verification services directly into our platform and automating the tag wrapping process aligns with this focus and makes our technology even more approachable and easy to use. Instead of manually applying IAS's measurement to each creative ad tag, Clinch advertisers can use automated tag wrapping to decrease setup time and minimize human error. "Our automated tag solution solves a critical industry challenge that many of the world's largest brands face of ensuring media quality while launching campaigns quickly, By partnering with Clinch to expand our automated tag solution, we will make it even easier for advertisers to target their spend on quality impressions as we continue to support a brand-safe digital ad ecosystem." -Tony Marlow, CMO, Integral Ad Science. About Clinch- Clinch is the recognized leader in omnichannel personalization, campaign management and ad serving. The company's AI-driven dynamic personalization technology delivers custom-tailored ad experiences at scale across all channels, driving best-in-class performance and consumer intelligence. Flight Control, Clinch's Omnichannel Campaign Management Platform, enables agencies and brands to manage the entire campaign lifecycle, from strategy through activation and measurement, on a single data-driven, automated platform that makes them massively more efficient, and profitable. Clinch campaigns run across all digital channels including programmatic, Connected TV (CTV), social media, in-app, native and Digital Out of Home (DOOH). About Integral Ad Science- Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide.

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Teikametrics’ Marketplace Optimization Platform, Flywheel 2.0, Adds AI-Powered Automation to Maximize Advertising Performance Across Marketplaces

Teikametrics | August 05, 2022

Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, today announced that its flagship product, Flywheel 2.0, now automatically optimizes keyword targets across multiple marketplaces. The top online marketplaces in the world sold $3.23 trillion in goods in 2021, and the competition to get on the coveted first page of results in those marketplaces is increasing. Brands can run ads across multiple marketplaces (Amazon, Walmart, Target and more) to gain a competitive advantage, but managing effective keywords and bids simultaneously can quickly become overwhelming. Flywheel 2.0 delivers the only AI targeting algorithm that automatically harvests top-performing keywords across a seller’s marketplaces then applies them everywhere the seller’s products appear. The automation solution dramatically increases the volume of performing keyword targets, which is especially important when launching a new marketplace, and continues to optimize performance holistically across sellers’ marketplaces dynamically. “Sellers are looking to diversify across multiple marketplaces, but optimizing advertising on more than one marketplace at the same time adds complexity,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics. “Sellers are looking to diversify across multiple marketplaces, but optimizing advertising on more than one marketplace at the same time adds complexity,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics. “Our new AI-powered algorithm in Flywheel 2.0 solves for this by dynamically using the sellers’ best-performing keywords across multiple marketplaces. As a result, we’re giving multi-channel sellers a big competitive advantage, especially for those launching on new channels like Walmart.” Flywheel 2.0 is available to try risk-free via a free trial (no credit card required). Sellers with less than $10,000 per month in sales can use Flywheel 2.0 completely free. Multi-Channel Marketplace Acceleration via Walmart With Flywheel 2.0 Teikametrics is the leading AI-optimization platform for Walmart, the fastest-growing marketplace in North America. Thousands of Amazon sellers have diversified by adding their products to Walmart, and Flywheel 2.0 helps accelerate their business on this new channel. Leading organic foods brand BetterBody Foods worked with Teikametrics and improved total sales on Walmart.com by 38x by increasing advertising by 5x while increasing return on ad spend (ROAS) by 6x. Along with cross-marketplace insights, Flywheel 2.0 offers detailed metrics, including product-level sales, advertising, and profitability, allowing sellers to visualize data that can diagnose inefficiencies and uncover growth opportunities. To learn more about how Flywheel 2.0 saves sellers time and removes complexity by completely automating product-first, full-funnel advertising, visit teikametrics.com/flywheel. About Teikametrics Teikametrics’ AI-powered Marketplace Optimization Platform helps sellers and brand owners maximize their potential on the world’s most valuable marketplaces. Founded in 2015, Teikametrics uses proprietary AI technology to maximize profitability in a simple SaaS interface. Teikametrics optimizes more than $8 billion in GMV across thousands of sellers around the world, with brands including Munchkin, mDesign, Clarks, Nutribullet, Conair, Nutrafol, and Solo Stove trusting Teikametrics to unlock the full potential of their selling and advertising on Amazon, Walmart, and other marketplaces.

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ShopLiftr Maximizes Ad Budgets, Bringing Value-Seeking Shoppers Together With Their Favorite Brands & Retailers

ShopLiftr | July 12, 2022

High inflation and market instability have created severe problems for both marketers and consumers in the grocery industry. CPG marketers are struggling to reach their core consumer base effectively on compressed advertising budgets, and shoppers are increasingly forced to make economic decisions that impact which products they buy and how often. ShopLiftr enables brands to maximize marketing dollars by reaching shoppers in real-time to present critical savings at places they shop via innovative, proven digital ad technology solutions, across engaging mediums, delivering superior results. Rising grocery prices and continuing supply chain issues leave consumers struggling to not only find the products they want and need but to stretch their food budgets as far as possible. With a return to pre-pandemic shopping behaviors, more consumers are flocking to physical stores to shop. Yet, grocery prices are continuing to rise across all tracked channels – affecting food, dollar, online, and more recently impacting club and mass. A recent report by Numerator underlined that in an unprecedented trend this past year, middle-income shoppers — with an annual income of $40,000 to $80,000 — recently surpassed low-income shoppers as the group most affected by escalating grocery costs. Brands are losing market share to a surge in private label options as cost savings amongst cash-strapped shoppers are driving short-term switching behavior, with brand loyalty as less of a priority. With food costs up 10.1% during the last year, according to the U.S. government, the pressure is on big-name brands to give consumers a reason to put their product on their shopping list rather than switching to a CPG competitor or store brand. ShopLiftr is confronting the shopper, brand, and retailer concerns head-on. Powered by the largest, most comprehensive proprietary database of active trade promotions from all major grocery chains in North America, ShopLiftr's unique dynamic creative platform supports responsive, personalized display and video ad units. It enables brands to promote savings on consumers' favorite products, effectively maintaining and increasing market share, and drives in-store traffic to the supporting retailer. Serving hyper-localized deals to consumers in real-time, in turn, saves them time and money. "It's important to pay attention to the cost of goods, and especially on the items you need to pay consistently every month, With U.S. households spending an additional $341 a month to purchase the same goods and services compared to a year ago, presenting deals on those essential CPG products through winning pre-shop advertising tactics with strong success metrics is key." -Winnie Sun, co-founder and managing director of Irvine, California-based Sun Group Wealth Partners. A major discount retailer recently tested the combination of ShopLiftr's dynamic video and display advertising to increase in-store traffic and sales. The campaign amassed an additional 44,000 incremental customer visits and produced an incremental lift of 13.98%! Promoting relevant in-store deals inspired store visits that drove significant lift and increased both repeat visits and average basket size per customer. ShopLiftr's digital ad tech platform has been built specifically to address the challenges faced by shoppers, brands, and retailers in the current climate. It helps marketers maximize their ad budgets and increase market share by delivering engaging, programmatic video and display ads that resonate with target audiences while simultaneously bringing value-seeking shoppers together with their favorite brands in-store locally, at reasonable prices. About ShopLiftr- ShopLiftr is a digital ad technology company that aggregates and amplifies the largest collection of trade promotions, connecting shoppers with real-time, localized deals. ShopLiftr partners with the largest CPG brands and retailers in the world to deliver personalized digital advertising experiences at scale across North America.

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