ADVERTISER PLATFORMS
Business Wire | April 03, 2023
LTK, the global creator marketing platform, today launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. The new LTK Boost™ advertising solution allows brands to amplify creator collaboration content directly from the creator’s social media handles – leading to higher engagement and conversion.
Brand investment in LTK Creators continued to increase last year with brand campaigns growing nearly 50% in the second half of the year. In a recent study, LTK found that Gen Z and Millennials rank influencer content over brand and even user-generated content when making a purchase decision. With LTK Boost, LTK can now run social media ads directly from creator profiles on behalf of brands -which creates a more authentic message, reduces the cost of content production and drives higher engagement and conversion versus traditional social media advertising.
In an initial offering, LTK worked with several brands across multiple categories to run LTK Boost ads from creator profiles, which led to an increase in traffic to the brands’ sites, as well as a significant lift in sales with some brands seeing nearly 4X sales growth. All brand results outpaced social media ad industry click through averages by 80%. In addition, creators that participated in the trial saw significant impact with increases in audience reach, outsized gains in new followers and incremental sales and commissions for each creator. Participating creators saw nearly 200K new audience views per post and reached a near 30% increase in retail sales.
“Creators are undoubtedly having an impact on consumer shopping behaviors. 92% of Gen Z – a group that will make up the largest consumer segment in a few years - rely on creators to inform their purchases across virtually every category. And, creators are the number one most trusted source to help with purchase decisions for Gen Z and Millennials – beating social media ads and celebrities. That’s why we continue to introduce solutions like LTK Media Boosting to help brands to fully harness the power of creators and reach their customers efficiently and effectively,” said Kristi O’Brien, General Manager of the LTK Brand Platform.
LTK Boost is available now in the LTK Brand Platform. For more information, please visit https://company.shopltk.com/en/brands.
About LTK
As the founder of creator guided shopping, LTK is the trusted and effective platform for creators and their businesses by powering the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. World premium lifestyle creators in 150+ countries drive more than $3.6 billion in annual retail sales through their LTK Creator Shop profiles. Today, more than 18 million consumers turn to LTK Creator Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. And, more than 6,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies, LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.
For the latest shopping trends and updates from LTK, follow Shop.LTK on Instagram and TikTok.
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ADVERTISER CAMPAIGN MANAGEMENT
Business Wire | April 10, 2023
Azerion, the digital entertainment and media platform, has supercharged its full-funnel brand performance capabilities with the launch of a new data and technology arm, Performance by Azerion.
The team of data and technology specialists will help clients to create bespoke targeting, creative and measurement strategies driving increased performance across the funnel. By identifying consumers in their moment of ‘discovery’, their interests, passions and intent, they will apply highly custom audience and pixel strategies to drive better outcomes for brands and agencies alike.
Performance by Azerion is unique in its ability to use data captured from browse, search, share, social, and context to identify and build totally bespoke audiences, all in real-time. Its datasphere consists of over 90bn monthly data events, allowing Azerion to scale even niche or cookieless audiences. Fed by data that’s refreshed every two hours, it also brings live audience insights into targeting strategies, helping clients drive increased performance across the funnel.
The launch follows the acquisition of Hybrid Theory, the full-funnel programmatic agency. By integrating Hybrid Theory’s technology and market-leading data capabilities and combining these with its advertiser brand performance framework, Azerion has created a solution that opens up opportunities for lower funnel activity and further strengthens its upper and middle funnel capabilities.
The announcement further reinforces Azerion’s established brand solutions to make it the most credible full-funnel partner in the ecosystem.
Anna Forbes, UK Country Director at Azerion UK: “Azerion’s fast growth has been driven by our commitment to provide the best outcomes for brand clients by using a combination of unique data and first-class technology. Through Performance we do just that, delivering unparalleled results at every stage of the customer journey for display and video campaigns.
“Led by an award-winning Client Service team, our new offering will cement Azerion’s reputation as world leaders in data-driven, full-funnel advertising campaigns, and allow us to scale up even the most niche audiences without the use of cookies. This is a next generation advertising solution that broadens our ability to reach even greater numbers of brand partners across the globe.”
Peter Birch, Managing Director of EMEA’s new performance arm, commented: “ We are proud to offer clients and agencies fully customised solutions that have a laser-focus on performance. In this economic climate, it is more important than ever that advertisers work with trusted partners that deliver competitive outcomes. This is what Performance by Azerion will strive to achieve.”
Performance by Azerion will first launch in the UK market before being rolled out globally, with the Hybrid Theory brand being phased out as a result.
About Azerion
Azerion is a high-growth digital entertainment and media platform. As a content-driven, technology and data company, Azerion serves consumers, digital publishers, advertisers, and game creators globally. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in-market sales and campaign management teams. Through our technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty, and drive e-commerce.
Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded company listed on Euronext Amsterdam. For more information visit: www.azerion.com
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AD TECH AND MARTECH
AiAdvertising | March 10, 2023
On March 9, 2023, AiAdvertising, Inc. announced that it has achieved Google Premier Partner status. The company specializes in AdTech and employs artificial intelligence (AI) and machine learning (ML) to meet the needs of today's marketing leaders. By partnering with Google, AiAdvertising affirms its commitment to combining the strengths of human marketers and machines to revolutionize traditional advertising.
AiAdvertising has the advantage of being a Google Premier Partner, which allows them to utilize Google's cutting-edge technologies and tools to benefit their clients. Through this partnership, AiAdvertising can integrate its Campaign Performance Platform with Google's machine learning technologies, including automated bidding and audience targeting, to enhance the effectiveness of ads and achieve higher returns on investment.
The Campaign Performance Platform developed by AiAdvertising is a comprehensive solution to manage personalized campaigns across various channels such as display, search, and video ads. By seamlessly integrating with Google's advertising platforms, marketers can enhance their workflow and obtain more profound insights into the performance of their advertisements.
AiAdvertising has recently incorporated ChatGPT, a large language model developed by OpenAI, to automate the creation of persona-driven content. By combining their expertise with Google and utilizing this integration, the company can efficiently expand persona-specific campaigns and deliver even more value to their clients.
The collaboration between AiAdvertising and Google as a Premier Partner marks a significant advancement in the fusion of marketer and machine and AiAdvertising's unwavering commitment to driving traditional advertising into the future. By integrating AiAdvertising's Campaign Performance Platform with Google's machine learning technologies, clients can now attain unparalleled performance, productivity, and efficiency levels. In addition, this partnership reinforces AiAdvertising's mission to deliver holistic solutions that assist clients in achieving their advertising objectives.
About AiAdvertising
AiAdvertising is a company that specializes in providing businesses with AI-powered advertising solutions. It uses advanced algorithms and machine learning technologies to optimize ad campaigns across various platforms, including Google, Facebook, Instagram, and more. The company's solutions are designed to help businesses increase online visibility, reach the target audience more effectively, and drive more conversions and revenue. AiAdvertising offers various services, including ad campaign management, audience targeting, ad creatives, and performance analytics. The company's team comprises experienced digital marketers, data scientists, and AI experts who work together to deliver high-quality solutions to clients across different industries.
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