Ad Networks, Brand Marketing
MyTradeZone | January 10, 2024
Innovative platform bridges current gaps, combining robust business tools for enhanced B2B engagement and collaboration
Las Vegas, Nev., Jan. 10, 2024– Shattering barriers in B2B communication, MyTradeZone.com recently revealed its unique social networking platform dedicated solely for businesses. MyTradeZone serves as a central hub for businesses to find, connect with, and engage potential clients, partners, and vendors worldwide – allowing companies to post products and services, request quotes, create and join networking groups, and much more.
MyTradeZone was founded by CEO, Bachir Kassir, a serial entrepreneur with over 20 years’ experience in the software and B2B industry who has recently successfully sold his B2B Ecommerce platform venture, WebJaguar, to QAD – a Thoma Bravo portfolio company.
“MyTradeZone offers a specialized platform designed to innovate B2B interactions,” said Kassir. “We know that 40% of B2B marketing budgets are spent on trade shows and that over 95% of marketers use social media content in their campaigns. So why is there no social network specifically dedicated to B2B trade? Well, now there is one.”
MyTradeZone: Platform Highlights
On MyTradeZone, each business can both market its products/services and source what it needs, all within the same platform. MyTradeZone facilitates the entire process, presenting a thriving ecosystem for businesses, professionals, organizations, groups, and creators who can now spend time networking, while also fostering the connections that increase their reach, influence, and overall profits.
MyTradeZone is a perfect lead generation and highly targeted advertising venue since advertisers can pinpoint exact audiences, making highly specific advertisements that are cost efficient. Major platform features include:
Tailored B2B Search Capabilities: Facilitates a seamless discovery of businesses, products, RFQs, groups, and more.
Advanced Networking Tools: From permanent company profiles to real-time video chat, the platform caters to a variety of business needs.
Peer-to-Peer Payment Options: Ensuring smooth transactions with payments powered by Stripe.
Innovative Ad Space: Sponsored and displayed ads provide businesses with a medium to amplify their brand presence.
Tradeshow and Networking Events: Organizers can amplify the benefits for attendees, exhibitors, and sponsors – providing a secure networking group to connect beyond the actual event.
Expanding Horizons: MyTradeZone Powers Community and Monetization
Beyond businesses, MyTradeZone extends its utility to trade associations, networking groups, and event organizers by allowing them to build, manage, and monetize their online communities. Professionals and creators can actively grow their networks and monetize their skills through peer-to-peer payments.
“Our platform is more than just a supplementary tool. It revolutionizes the traditional event experience by enhancing networking, engagement, and business growth opportunities in both a broad and narrow sense. Instead of merely relying on physical connections, MyTradeZone transforms singular events into sustained, ever-evolving networking connections.”
To celebrate the official launch, MyTradeZone seeks to partner with trade shows, event and networking groups organizers, and trade associations – offering their members exclusive offers to premium membership via the platform. MyTradeZone’s basic edition is always free and signing up is quick, taking only few minutes to join.
Inquire further at: firstname.lastname@example.org And for news on future platform updates and promotions, follow MyTradeZone on LinkedIn or on the B2B social network: https://mytradezone.com/profile/mytradezone
MyTradeZone is led by a highly skilled and talented team of employees and advisors who are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B technology company reshaping how businesses connect and engage online through its advanced social networking platform in an industry-specific ecosystem for business collaboration, knowledge sharing, and growth. Learn more at: www.MyTradeZone.com.
Bachir Kassir, Founder
Ad Tech and Martech
Business Wire | December 11, 2023
Habu, a leading data collaboration software company, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023-2024 Vendor Assessment.
"With a commitment to innovation, democratization, and anticipation of market changes, Habu showcased strength in several areas of our research, validating its evolution and ability to adapt and thrive in a privacy-first era,” said Lynne Schneider, Research Director, Data as a Service (DaaS) and Location and Geospatial Intelligence at IDC. “Habu is a leader in the market with a deliberate and thoughtful approach to data collaboration with a vast partner ecosystem and flexible solutions for both technical and business users enabling customers to easily scale and drive business growth.”
Habu accelerates time-to-value while surpassing the most exacting standards for privacy and security and is built for both data scientists and business users. By utilizing no-code modules, a library of pre-built queries, and marketer-friendly visualizations, the solution expands the universe of users who can extract value and use cases that can be unlocked, including profile enrichment, journey analysis, measurement, activation, distributed machine learning, and more.
The IDC MarketScape noted several key strengths that contributed to Habu’s positioning as a leader in the report:
High customer satisfaction
Broad partnerships and interoperability, including AWS, Azure, Databricks, Google Cloud Platform, and Snowflake
Query flexibility while providing an interface geared toward a variety of personas and a library of prebuilt use case templates
"We are honored to be recognized by the IDC MarketScape as a Leader in the data collaboration market,” stated Matt Kilmartin, CEO of Habu. "We have been fortunate to work with some of the most innovative brands in the world who value the versatile and user-friendly approach to our platform and our commitment to complete interoperability, enabling them to maximize collaboration opportunities regardless of which cloud environment any partner’s data resides.”
For more information about Habu and its innovative data collaboration solutions, please visit www.habu.com. Download the IDC MarketScape Excerpt here.
Habu is a global leader in data clean room software, enabling companies to benefit from the value of data without the risk. Habu connects data internally and externally with other departments, partners, customers, and providers in privacy-safe and compliant ways for better collaboration, decision-making, and results. The company is headquartered in San Francisco, CA, and Boston, MA. For more information on Habu data collaboration solutions, visit www.habu.com.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
PR Newswire | January 12, 2024
Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop.
Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels.
"For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media."
"Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way."
Meeting Client Demands
The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue.
MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes:
PRophet, a generative and predictive AI platform for PR professionals
Koalifyed, an influencer discovery and campaign management platform
ReachTV, the largest streaming television network targeting travelers in airports
Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact email@example.com for more information.
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/.
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.