Nativo Mobile Ads SDK Sees 27% Growth in Adoption by Over 400 Publishers

Nativo | July 20, 2020

Nativo, the most advanced technology platform for advertising, today announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period. Nativo's Mobile Ads SDK allows publishers with sophisticated direct-sales programs to easily monetize mobile apps and attract new buyers who are looking for an expanded mobile reach. Publishers also have access to seamless integration and approval process to launch new formats or placements and a complete catalog of engaging native formats, including native video and Nativo-exclusive Native Article.

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Want to learn best practices for the various YouTube advertising formats? In this quick video you will learn about the In-Stream and In-Display advertising formats on YouTube.Want access to our ULTIMATE Digital Marketing Toolbox? You can get access to this toolbox by clicking right here .

Spotlight

Want to learn best practices for the various YouTube advertising formats? In this quick video you will learn about the In-Stream and In-Display advertising formats on YouTube.Want access to our ULTIMATE Digital Marketing Toolbox? You can get access to this toolbox by clicking right here .

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Davis Elen Advertising Honored with Eight Telly Awards

Davis Elen Advertising, The Telly Awards | June 08, 2022

One of the largest independently owned advertising agencies on the West Coast, Davis Elen Advertising, was honored with eight wins at the Telly Awards. The Telly Awards celebrate excellence in video and television across all screens. “We are truly humbled, and we thank the Tellys for this gracious recognition. Moreover, we celebrate our many Davis Elen team members for contributing to this achievement, as it takes a small village to deliver such quality of work.” - David Moranville, Co-President, and Chief Creative Officer. “We are truly humbled, and we thank the Tellys for this gracious recognition. Moreover, we celebrate our many Davis Elen team members for contributing to this achievement, as it takes a small village to deliver such quality of work.” - David Moranville, Co-President, and Chief Creative Officer. Davis Elen took home Gold, Silver, and Bronze awards for its work catering to clients such as Toyota, Smart & Final, McDonald’s, Lively and Alkaline 88. So far, the agency has won 51 Telly awards since 2015. Davis Elen Advertising 2022 Telly Awards Wins: Toyota Offer Card Theatre - Campaign WINNER: GOLD, BRANDED CONTENT - COMMERCIALS Toyota Offer Card Theatre “Forklift” WINNER: BRONZE BRANDED CONTENT - AUTOMOTIVE Toyota Offer Card Theatre “Conductor” WINNER: BRONZE, BRANDED CONTENT - AUTOMOTIVE Toyota Offer Card Theatre “Fortune Teller WINNER: BRONZE, BRANDED CONTENT - AUTOMOTIVE Smart & Final “What’s Inside” WINNER: SILVER, BRANDED CONTENT - SOCIAL Alkaline 88® “Shaqelicious” WINNER: SILVER, BRANDED CONTENT – CAMPAIGN: INFLUENCER/CELEBRITY McDonald’s “Coffee Fresh Start” WINNER: SILVER, BRANDED CONTENT - CAMPAIGN: PROMOTIONAL Lively® “Worlds Apart” WINNER: BRONZE, BRANDED CONTENT – HEALTH & SAFETY

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Viamedia Promotes Madeline Kissel to Vice President of Affiliate Relations and Business Development

Viamedia | July 14, 2022

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced Madeline Kissel has been promoted to vice president of affiliate relations and business development. In her new role, Kissel is responsible for managing the process of identifying, pitching, negotiating and executing sales representation agreements with linear, digital and managed services partners within the cable and digital ad sales industries. “Madeline impressed us as soon as she started working at Viamedia and has grown into a trusted leader, insightful manager, and proven sales and business executive. Her skill and experience are perfectly suited to lead Viamedia’s expanding network of affiliate partnerships,” said David Solomon, CEO of Viamedia. “Madeline impressed us as soon as she started working at Viamedia and has grown into a trusted leader, insightful manager, and proven sales and business executive. Her skill and experience are perfectly suited to lead Viamedia’s expanding network of affiliate partnerships,” said David Solomon, CEO of Viamedia. “There is no doubt she will bring value and innovation to even more distributors in this expanded role that recognizes her many successes.” Kissel joined Viamedia in 2012 as a marketing and research intern, where she contributed to the company’s marketing team, focusing on sales support, internal communication, promotions, and event planning. In 2018, she moved into Business Development division and oversaw Viamedia’s partnerships with multichannel video programming distributors, managing over 60 sales partnerships across over 70 cities. Kissel will continue to collaborate with every Viamedia department to analyze new partnerships and provide world-class support to current affiliate partners. Kissel is based in Viamedia’s Lexington, Kentucky operational headquarters and reports directly to the company’s President and CEO, David Solomon. Kissel was named to Cablefax’s “Overachievers Under 30” in 2015 and has a BA in Integrated Strategic Communications from the University of Kentucky. About Viamedia Viamedia places over 1MM ads a day in more than 130 zones in 28 states across 60+ markets nationwide, aggregating all forms of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising. Viamedia’s patented, cloud based QTTTM platform utilizes a proprietary technology stack and is designed to enable ad campaigns to be more efficient and easier to execute, by utilizing rich data to deliver targeted, dynamic ads to consumers via linear television. Viamedia also offers a complimentary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software.

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Dan Peres Is Ad Age’s New President

Ad Age | June 14, 2022

Ad Age’s editor-in-chief Dan Peres has been named the president of Ad Age. Peres joined Ad Age in July 2020 as the editor-in-chief and has climbed the ranks swiftly since then. He was also named associate publisher in October 2021 and handled editorial operations, sales, marketing and events. His new role as the president will include strategic growth planning for Ad Age. Ad Age has become a digital-first news organization, and its audience base has grown exponentially. In addition, the revenue has reached its highest point in over a decade under Peres’ leadership. “Under Dan’s leadership, Ad Age has seen remarkable growth in both the audience segment of the business and overall revenue,” said KC Crain, president and CEO of Crain Communications, parent company of Ad Age. “Under Dan’s leadership, Ad Age has seen remarkable growth in both the audience segment of the business and overall revenue,” said KC Crain, president and CEO of Crain Communications, parent company of Ad Age. “Dan has been successful in his ongoing vision for the brand, constantly working with his team to innovate while continuing to deliver top-tier journalism essential to the marketing industry.” “I look forward to working closely with Jeanine Poggi, our editor, and James Palma, our head of sales, along with the rest of the amazing team at Ad Age, to grow this iconic brand,” Peres said. “I am incredibly lucky—and proud—to be working with such a talented group of journalists, sales people, designers and event planners to keep Ad Age evolving as quickly as the industry it covers.”

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