Did you know? TV watching is down for shoppers under 50, and it’s decreased nearly 20% for millennials over the past 12 months to just 2.5 hours a day. Meanwhile, YouTube has over 1 billion users who watch hundreds of millions of hours of digital video every day.
With these numbers in mind, it’s no surprise that 72% of marketing agencies believe video advertising is as effective or more effective than TV advertising. This year they recommend that businesses shift at least 25% of their TV budget to digital video advertising.