DISPLAY ADVERTISING, MOBILE ADVERTISING
Clinch | January 20, 2023
Clinch, a leader in dynamic ad serving and personalization and the creator of Flight Control, the Omnichannel Campaign Activation Platform, recently announced the launch of the Figma-Clinch Exporter Plugin, which allows designers to import the Figma designs into Flight Control for efficient dynamic ad creation.
Flight Control provides users with complete freedom and command over every aspect of the campaign activation process, including ad serving, creative authoring, and mapping. Using the plugin, designers can integrate multi-layout/multi-layer design compositions directly and smoothly into Flight Control, substantially accelerating the speed at which campaigns reach the market by minimizing the number of steps necessary to develop innovative variations.
Head of Product at Clinch, Adi Raz, said, "Flight Control was built to accommodate best-in-class tools and technologies that serve the campaign activation process." He added, "For the first time, ads created in Figma can be directly connected to a wide range of data sources that let them speak more relevantly to each consumer, and unlock the full potential of dynamic creative optimization."
(Source – Cision PR Newswire)
The immersive user interface, creative authoring tools, and dynamic mapping capabilities of Flight Controls make it simple to convert Figma assets into HTML or image advertisements with dynamic functionalities, with content that can be modified on the fly and directly sent to live campaigns.
Clinch is the acknowledged leader in multichannel ad serving. The company's AI-driven dynamic personalization solution offers custom-tailored ad experiences across all channels, resulting in industry-leading performance and ROI. In addition, Flight Control, Clinch's Omnichannel Campaign Activation Platform, allows agencies and brands to manage the whole campaign lifecycle. It allows planning through activation and measurement, on a single platform, ultimately boosting their productivity, efficiency, and profitability. It automates workflows and utilizes data to personalize and improve display and video ad experiences at scale, spanning programmatic, social media, CTV, native, in-app, and digital out-of-home (DOOH).
ViewLift | November 21, 2022
ViewLift, a global leader in end-to-end streaming and OTT solutions, today announced the deployment of Advanced Ads Solution to help content monetization through Google Ads by enabling SDKs like PAL, Open Measurement, and Why This Ad (WTA) for its customers, helping them double their CPMs through Google Ads.
Advanced Ads Solution is a new package of player-level implementation and certifications that allow you to specify who is watching and rule out the bots and fake ads. This implementation gives publishers a lot more comfort about who is watching. The basic version of Ads implementation already has many features and tools, such as creating any number of ads, organizing them into groups, implementing ad rotation, and more. One can also implement very complex ad settings to precisely target specific groups of users and types of content. Some of the features from business and customer points of view are:
Flexible ad types
Monetize ad-block users
Works on cached sites
Click Fraud Protection
Tracking & Reports
Test ad networks
Selling Ad Space
Control the ad layout
Manage unlimited ads
Managing to make AMP ready page
Powerful CPM building
Though this is a global phenomenon, it's highly relevant for the Indian market as a lot of businesses in India rely on advertisements to generate revenue. Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google.
Manik Bambha, Co-founder & President at ViewLift said, "Advanced Ads technology allows our clients to further utilize the benefits from Google Ads to monetize their content and practically double their earnings."
Manik Bambha, Co-founder & President at ViewLift said, "Advanced Ads technology allows our clients to further utilize the benefits from Google Ads to monetize their content and practically double their earnings. The deployment of ViewLift’s PAL, WTA, and OM enhance the performance of advertisements by doubling up the CPMs and helping content owners save time and utilize the technology to its full potential.”
ViewLift is a full-service digital content distribution platform empowering media companies, sports leagues and teams, broadcasters, and others to monetize their content through native branded apps on all major OTT devices. ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real time.
DISPLAY ADVERTISING, RETARGETING
Clear Channel Airports | January 18, 2023
Clear Channel Airports (CCA), the U.S.-based airports business of Clear Channel Outdoor Holdings, Inc., launched yet another cutting-edge digital media program for the highly anticipated grand opening of Newark Liberty International Airport (EWR) Terminal A. The digital media makeover, created in collaboration with the PANYNJ, includes almost 6,000 square feet of the most cutting-edge premium advertising media.
Global businesses headquartered in New Jersey, such as Rutgers University, Audible, and Atlantic Health System, are the first advertisers to access this new airport media area, where they will reach millions of airport consumers using the most advanced digital and printed display technology.
Clear Channel Airports, the nation's premier airport media supplier, included this advertising space in the terminal's $2.7 billion refurbishment. The nearly one million square foot terminal offers advertising, brand collaborations, sponsorship, and experiential marketing options for brands and enterprises seeking to reach millions of flyers in the larger metro region.
This current redevelopment at EWR coincides with CCA's 12-year contract with the Port Authority of New York and New Jersey to renovate its prestigious airports, including LaGuardia (LGA), John F. Kennedy International (JFK), and Stewart International (SWF). The partnership, announced in October 2020, is the biggest airport sponsorship and advertising campaign in the United States.
CCA's new digital media program involves over 70 high-impact and innovative displays throughout the 33-gate terminal, including an iconic 24-foot seamless digital "umbrella" — a suspended, first-of-its-kind airport advertising screen hanging above the terminal's most enormous concourse, where not only can you view the massive installation head-on in both directions, but you can also see the advertising as you walk beneath it.
Moreover, a network of 54 ultra-high-definition LCD panels, two distinctive 42-foot curved LED soffits, and 16 dynamic digital columns illuminate the new ultramodern interior of Terminal A, providing an impactful, audience-focused advertising environment. In addition, CCA said that a 75-foot-long external head-on digital welcome display would be added to the new consolidated car rental facility (CONRAC).
About Clear Channel Airports
Clear Channel Airports is the foremost airport advertising, sponsorship expert, and pioneer in the United States, having devoted over 45 years to airport advertising. Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., is one of the world's largest outdoor advertising companies. Clear Channel Airports operates over 260 airport media programs worldwide and has a presence in 28 of the top 50 U.S. markets with major airports.