Model B | August 17, 2021
Model B, an emerging technology company built to address systemic issues throughout the digital ad buying and analytics ecosystem, today announced the launch of Blueprint, the company's proprietary Omnichannel marketing technology. Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance.
Through this platform, Model B aims to create an environment where large companies can thrive, but also one where small businesses can grow with ease. Blueprint's end-to-end workflow capability, coupled with its powerful planning, buying and analytics features, empowers brand-side marketers to finally shed their agencies. Model B also offers a unique hybrid model, which provides full-service agency support during onboarding and a timeline to transition away from the company's resources, so the end user can move their media buying in-house in a less disruptive manner.
Blueprint's proprietary approach to structuring and modeling vast quantities of data reduces the amount of media planners, buyers, data scientists and ops personnel necessary to understand who to target with what message, as well as which channels and platforms are delivering the best results. Through structured machine learning, Blueprint organizes data based on fixed variables and delivers simple and digestible reporting that gives users a clearer picture of how their campaigns are performing. The platform aims to retrain the brains of marketers to think more purposefully about their audiences and content.
"Most media planning and optimization tools were designed for a simpler time, when cookies ran rampant and the walled gardens weren't quite as high," said Todd Silverstein, President of Model B. "Blueprint is the only technology that marries sophisticated analytics and machine learning with automation that ensures the level of campaign setup necessary to generate meaningful data and business intelligence. Our platform simplifies everything and allows marketers to see exactly what's moving the needle for their campaigns. It's the Holy Grail for the modern CMO."
Model B already has an extensive network of diverse clients. In addition, a number of brands have already signed up to license their Blueprint technology, prior to launch, including an ecommerce debut by one of Instagram's most well-known influencers, Ayesha Curry.
"Blueprint has made launching my ecommerce brand, Sweet July, much easier than I thought," said Curry, founder of Sweet July. "I looked at several solutions, but Model B's technology is much more seamless. After talking it over with my team it was a no-brainer."
Model B was founded by Abtin Buergari, a serial entrepreneur who takes pride in identifying flawed and broken systems and fixing them through technology. His former company, Modus, helped launch eDiscovery in the legal space through highly advanced utilization of AI.
About Model B:
Model B is a pioneering technology company borne out of a full-service advertising agency, providing AI-enhanced Ad Technology and managed service support to brands looking to grow. We exist to empower brand-side marketers in whatever way creates a competitive advantage, whether that's expediting their ability to in-house, thanks to our SaaS products, or delivering strategic, creative and media support. Promoting transparency and simplicity is at the heart of our One Team + One Tool approach, which drives measurable and consistent impact.
CINEDIGM | November 06, 2020
Cinedigm (NASDAQ: CIDM) today announced revenues on the company’s ad-supported streaming channels grew 29% from September to October, 2020, setting a new company record. Year over year, October revenues were up more than 148% when compared to October 2019, which was also a company record. The company’s ad revenue growth has been driven by a dramatic increase in advertiser demand for connected TV ad revenues, which account for more than 96% of all ad impressions generated by Cinedigm. Combined with a rapidly increasing customer base due to stay-at-home guidelines, ad impressions are up more than 570% since the Pandemic began in March 2020. To ensure ad opportunities are filled, Cinedigm has also focused on scaling the total number of advertising supply side platforms (“SSPs”) reaching the company’s inventory, and added 25 new ad partners alone in October. “Cinedigm is in the perfect position to take advantage of the great shift of ad dollars from Cable to streaming,” Said Erick Opeka, President of Cinedigm Networks. “Major national brand advertisers have woken up to the power of targeted digital advertising in the living room, and our portfolio of premium enthusiast networks delivers the audiences and engagement that is increasingly difficult to reach on legacy television.” To continue the current ad revenue growth trajectory, Cinedigm plans to further expand the launch of new networks, with 15 new channels signed to launch over the next twelve months. The company is also planning to expand its ad-supported device footprint beyond the current 850 million device base, through the addition of additional high quality partnerships alongside key partners like Samsung, PlutoTV, IMDBtv, Vizio and dozens more.
ADEX | November 29, 2021
ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools.
Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising campaigns get ruined by bots.
The platform offers five efficient instruments capable of dealing with most existing types of fraud as well as the latest and high-technology threats.
Postbacks allow advertisers to distinguish fake users and stay aware of their traffic quality in real-time by sending immediate alerts whenever suspicious activity occurs. Dubious sources might be blocked before they harm a campaign.
API gathers and evaluates campaign data automatically. This full-fledged tool can create tokens, retrieve information, analyze it, and help advertisers optimize their campaigns regarding received details.
Traffic Redirect is a highly-developed anti-bot solution that allows advertisers to send harmful traffic away from their pages and direct it to a blank one. It also analyzes traffic flows in real-time and keeps bots away from advertisers' websites.
Claim Reports feature was designed to create custom refund reports, containing the most detailed information about the way traffic sources performed. Such reports include precise statistics and clear proof to increase advertisers' chances of receiving a refund.
JS Tag functions on the level of website HTML as an additional security layer. This feature was designed as a supplementary one.
Hundreds of advertisers have already acknowledged the efficiency of ADEX instruments - timely fraud prevention saved about $1BN+ of their marketing budget.
Prevention is a better strategy than trying to eliminate fraud consequences catastrophic for business. The pack of ADEX tools covers different sides of the issue, allowing you to analyze traffic in real time, detect bots, eliminate them, and compose custom refund reports. ADEX checks every suspicious user individually, relying on numerous parameters, like browser type, location, behavioral patterns, VPN usage, etc. This is enough to keep your budget secure. What is more, the technology progresses all the time and saves millions of dollars for our customers every month...,"
Andrey Ivanov, CEO of ADEX.
ADEX is an anti-fraud solution aimed at immediate traffic analysis and urgent protective actions. The functionality of the platform includes tools for detection, redirection, evaluation, reporting, and deep analysis of every website visitor.
As a transparent and safe website, ADEX passed Google Simple Verification successfully. Now the company is on Google Vendors List, which proves reliability and flawless user experience.
In addition, ADEX is a member of the IAB (Interactive Advertising Bureau) Family, the European-level association for the digital marketing and advertising community, and the IAB TCF (Transparency & Consent Framework) certification winner.