Nestle, AT&T pull YouTube ads over pedophile concerns

Nestle | February 22, 2019

SAN FRANCISCO  Several companies, including AT&T and Nestle, are pulling advertisements from YouTube because of concerns about inappropriate comments on videos of children. A video from a popular YouTuber and a report from Wired showed that pedophiles have made unseemly comments on innocuous videos of kids. The comments reportedly included time stamps that showed where kids innocently bared body parts.

Spotlight

LinkedIn has a powerful ads platform – the detailed information members submit about themselves offers unparalleled targeting power. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, you can add LinkedIn to that list, too. With more than 575 million users worldwide who use the platform to stay connected and informed, advance their careers, and find industry tips and advice, this makes LinkedIn the most effective platform to engage the decision-makers, influencers, and other professionals that your business needs to reach.

Spotlight

LinkedIn has a powerful ads platform – the detailed information members submit about themselves offers unparalleled targeting power. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, you can add LinkedIn to that list, too. With more than 575 million users worldwide who use the platform to stay connected and informed, advance their careers, and find industry tips and advice, this makes LinkedIn the most effective platform to engage the decision-makers, influencers, and other professionals that your business needs to reach.

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ADVERTISER PLATFORMS

Emerald Acquires Advertising Week Global Event Platform

Emerald | June 29, 2022

On June 28, Emerald Holding, Inc. announced that it had acquired all of the assets comprising the business known as Advertising Week from Stillwell Partners. Emerald's 365-customer engagement strategy, which aims to deliver connected, best-in-class experiences by seamlessly integrating in-person events, content, and commerce, has advanced with the acquisition of AW. With the help of this acquisition, Emerald will further solidify its position as a B2B marketing industry leader. Addtionally, through its Demand Gen Report media platform and B2B Marketing Exchange live event series, Emerald successfully serves the marketing technology community. Acquisition Highlights: Advertising Week, the leading B2B event and content platform in the advertising, marketing, media and technology sectors with its flagship edition of Advertising Week in New York, as well as Advertising Week Europe in London, Advertising Week Asia in Tokyo, Advertising Week LATAM in Mexico City, Advertising Week APAC in Sydney and expansion plans for Advertising Week Africa in Johannesburg. Advertising Week has more than 100,000 annual attendees at its hybrid events; over 3,000 speakers per year; produces more than 1,000 video content hours and generates more than 25 billion event PR impressions. Advertising Week has resiliently served the advertising, marketing, media and technology communities throughout the pandemic while diversifying its event offerings into virtual and hybrid editions. In addition, Advertising Week has continued to build its offerings both globally and year-round via development of new original content franchises and digital education under the AWLearn platform. Following the acquisition, all Advertising Week employees will join Emerald, including Co-Founder and Advertising Week Chairman Matt Scheckner, Co-Founder and Advertising Week CEO Lance Pillersdorf and Advertising Week’s Global President Ruth Mortimer, who will continue to lead the day-to-day operations of the business, utilizing their exceptional knowledge and experience in the event and content platforms. “This exciting potential to join forces with Advertising Week represents an important next step in the implementation of our strategic initiatives and underscores our commitment to evolve and grow our customers’ businesses 365 days a year combining creativity and innovation with the Emerald platform.” -Hervé Sedky, Emerald’s President and CEO Since the reopening of most municipalities in June 2021 through Q2 2022 to date, Emerald, under Sedky’s leadership, has successfully staged 117 in-person trade shows, conferences and other events, serving approximately 328,000 attendees and 17,000 exhibiting companies. Emerald CFO David Doft, who has led the conversations for Emerald, added, We have long admired Advertising Week’s best-in-class reputation for being ahead of the curve serving the influential advertising, marketing, media and technology sectors which I have experienced personally as both an attendee and sponsor over the course of my career. Its signature blend of thought leadership on the business of the business with highly curated experiential events will diversify our collective product offerings, enhance our growth profile and enable us to deliver even greater value to our clients and customers over the long term. Matt Scheckner, Stillwell Partners Co-Founder and Advertising Week Chairman, said: Fueling growth is at the heart of this partnership with Emerald as we seek to unlock the future opportunities put in place to date. Moving beyond organic growth by integrating with a larger organization with additional resources is the right next step in our evolution as a business for today, and for tomorrow. We chose Emerald because it clearly values the unique aspects of our brand, have committed to our leadership team led by Lance and Ruth, bring an intuitive knowledge of our industry, and are passionate about supporting growth. Lance Pillersdorf, Stillwell Partners Co-Founder and Advertising Week CEO, added: After completing our first phase of global expansion pre-pandemic, we are now focused on our next phase of growth. The momentum of change in the global marketing industry through the impact of rapid cultural and technological evolution has provided us with multiple growth opportunities. Accelerating these growth opportunities around content, education, further global expansion and our proprietary technology is at the heart of this partnership with Emerald. Herve, David and the Emerald team are the perfect growth partners to help us realize these plans.

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ADVERTISER CAMPAIGN MANAGEMENT

MELD is Enrollment Management Association’s New Marketing Agency

Meld | July 04, 2022

Following an extensive agency review, The Enrollment Management Association (EMA) has selected MELD Advertising to provide creative design and marketing communications strategy for their exclusive member publication, The Yield. EMA's reach is extensive, and the organization's breadth of resources is unrivaled globally in terms of providing actionable insights that fuel professional development, enrollment, and organizational success. "We are excited to be a part of the meaningful work that the EMA is doing in independent schools globally, It's critical work that supports enrollment leaders, schools, families—and most importantly, the students themselves. Our other clients offer products and services that help improve people's lives. Naturally, we are thrilled to be working with the EMA!" -Derek Wood, MELD's Founder and Executive Creative Director. The selection team was impressed with MELD's ideas on how to elevate The Yield, among other important initiative ideas. Their understanding of our audience and creative vision, and their ability to deliver results made for a winning combination, said Jennifer O'Brien, Director of Communications. We are looking forward to a productive and successful partnership. The EMA is helping enrollment leaders grow and achieve professional success through a number of important initiatives. We are eager to use our deep experience and unique integrated approach to help develop and amplify EMA's important story and mission, said Monika Nagarsheth, Lead Strategist and Operations Director. MELD's first project for the EMA has launched this month.

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SOCIAL MEDIA ADVERTISING

Modern Luxury Media Inks Digitally Driven Acquisition With Glocally to Accelerate Influencer Creator Network

Glocally | July 13, 2022

Modern Luxury Media, the nation's largest luxury media company, today announces the acquisition of Glocally, a social content company that discovers and partners with the most engaging influencers and local content creators. Founded in 2016 by Brad Agens, Glocally was created with the vision of helping regional and local brands replicate the strategies of large national companies by developing and distributing localized content to connect to creators who make a difference in the areas that matter most. Glocally will join Modern Luxury Media as a new division to strengthen its commitment to the influencer creator economy across the luxury media company's roster of 85 brands from coast to coast. Over the last decade, social media has undergone a significant transformation. Today, consumers are shifting away from traditional social media experiences and gravitating toward connecting with creators who can deliver short-form, entertainment-based content. Given content creators are the new voices of today, this acquisition allows Modern Luxury to create powerful, one-of-a-kind content marketing programs that generate buzz across partnerships that are authentic, meaningful and engaging. "This past year we have doubled down on a hyperlocal and community-driven approach to content creation in order to build more opportunities to elevate both our brands as well as our audience experience, Our partnership with Glocally brings this strategy to the next level. We couldn't be more thrilled to bring Brad and his team at Glocally to Modern Luxury and enhance our content strategies for today's digital economy." -Michael Dickey, CEO of Modern Luxury Media I have always admired Modern Luxury's approach in harnessing community and continuously implementing digital and innovation strategies for growth, said Agens. Modern Luxury and Glocally have obvious synergies that will create impactful and meaningful experiences for our clients. Local and regional brands have a big desire and need for content, and we see an opportunity for Modern Luxury's incredible roster to create hyperlocal content that will take the user experience and brand love to the next level. We couldn't be more thrilled for our companies to come together in this way. The acquisition is part of Modern Luxury Media's accelerated growth strategy focused on M&A and exclusive partnerships to help strengthen its digital media and creative capabilities to enhance its offerings to luxury communities around the globe. "Brands have an enormous opportunity to harness micro-communities in order to maximize their consumer experiences for their products or services, Our company's strength has always been the ability to build amazing brands that tap into the most affluent communities around the country to give them premium and elevated content experiences. By tapping into Glocally's technology and expertise, the acquisition will allow Modern Luxury's roster of clients the ability to build a hub of affluent luxury creators in key markets that will increase monetization and the consumer engagement with their brand." -Mike Pallad, president of Modern Luxury Media. Reaching an audience of more than 16 million, Modern Luxury is the nation's largest luxury media company and home to leading brands including Hampton's Magazine, Ocean Drive, and Aspen Magazine. Most recently, Modern Luxury partnered with Jay Z's Roc Nation to launch EDITION, the first fully multi-platform portal into a world of luxury that celebrates talent from diverse communities. About MODERN LUXURY MEDIA: At Modern Luxury, connection and community define who we are. Reaching an audience of more than 16 million, we are the nation's largest luxury media company offering leading brands access to the most influent audiences in the most prominent cities across the U.S. Through the power of Modern Luxury Media ecosystem including 85+ brands across 22 markets, we deliver powerful marketing solutions allowing luxury brands to connect with their audiences in the places and ways that mater most. About GLOCALLY: Glocally is a social media and marketing technology company that enables local and regional businesses to succeed across digital platforms. We provide social media management, content development, digital strategy and facilitate influencer collaborations with social media's top creators.

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