Network Spotlight: Advertising and Viewership Trends for ABC

Labor Day has officially come and gone, so it’s time to start looking forward to fall TV. To help usher in the new season, we’re shining a spotlight on the major networks. Today’s focus: ABC. We examined recent advertising and viewership trends from the network (Jan. 1 through May 31, bypassing the summer lull) using data from iSpot.tv, the always-on TV ad measurement and attribution company, and Inscape, the TV data company with glass-level insights from a panel of more than 11 million smart TVs. Also below: the fall ABC shows that are showing lots of viewer interest online according to video measurement company Tubular Labs. iSpot.tv has attention analytics that measure the propensity for viewers to interrupt ad play during a commercial, called the iSpot Attention Index (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV, and the higher the score, the better).