New economy spending big on ad blockbuster
Indiatimes | March 06, 2019
Amazon and Flipkart didn’t stint on advertising in 2018, with a combined expenditure of Rs 2,373 crore. That was more than what Procter & Gamble (P&G), Reckitt Benckiser and Godrej among the country’s top 10 advertisers spent in total. Hindustan UnileverNSE -1.44 % was still the number one though, raising its ad spend 11% to Rs 3,300 crore, according to a report by Magna, IPG Mediabrands’ market intelligence division, reports ET.