Ad Age | June 14, 2022
Ad Age’s editor-in-chief Dan Peres has been named the president of Ad Age. Peres joined Ad Age in July 2020 as the editor-in-chief and has climbed the ranks swiftly since then. He was also named associate publisher in October 2021 and handled editorial operations, sales, marketing and events. His new role as the president will include strategic growth planning for Ad Age.
Ad Age has become a digital-first news organization, and its audience base has grown exponentially. In addition, the revenue has reached its highest point in over a decade under Peres’ leadership.
“Under Dan’s leadership, Ad Age has seen remarkable growth in both the audience segment of the business and overall revenue,” said KC Crain, president and CEO of Crain Communications, parent company of Ad Age.
“Under Dan’s leadership, Ad Age has seen remarkable growth in both the audience segment of the business and overall revenue,” said KC Crain, president and CEO of Crain Communications, parent company of Ad Age. “Dan has been successful in his ongoing vision for the brand, constantly working with his team to innovate while continuing to deliver top-tier journalism essential to the marketing industry.”
“I look forward to working closely with Jeanine Poggi, our editor, and James Palma, our head of sales, along with the rest of the amazing team at Ad Age, to grow this iconic brand,” Peres said. “I am incredibly lucky—and proud—to be working with such a talented group of journalists, sales people, designers and event planners to keep Ad Age evolving as quickly as the industry it covers.”
SOCIAL MEDIA ADVERTISING
Glocally | July 13, 2022
Modern Luxury Media, the nation's largest luxury media company, today announces the acquisition of Glocally, a social content company that discovers and partners with the most engaging influencers and local content creators.
Founded in 2016 by Brad Agens, Glocally was created with the vision of helping regional and local brands replicate the strategies of large national companies by developing and distributing localized content to connect to creators who make a difference in the areas that matter most.
Glocally will join Modern Luxury Media as a new division to strengthen its commitment to the influencer creator economy across the luxury media company's roster of 85 brands from coast to coast. Over the last decade, social media has undergone a significant transformation. Today, consumers are shifting away from traditional social media experiences and gravitating toward connecting with creators who can deliver short-form, entertainment-based content. Given content creators are the new voices of today, this acquisition allows Modern Luxury to create powerful, one-of-a-kind content marketing programs that generate buzz across partnerships that are authentic, meaningful and engaging.
"This past year we have doubled down on a hyperlocal and community-driven approach to content creation in order to build more opportunities to elevate both our brands as well as our audience experience, Our partnership with Glocally brings this strategy to the next level. We couldn't be more thrilled to bring Brad and his team at Glocally to Modern Luxury and enhance our content strategies for today's digital economy."
-Michael Dickey, CEO of Modern Luxury Media
I have always admired Modern Luxury's approach in harnessing community and continuously implementing digital and innovation strategies for growth, said Agens. Modern Luxury and Glocally have obvious synergies that will create impactful and meaningful experiences for our clients. Local and regional brands have a big desire and need for content, and we see an opportunity for Modern Luxury's incredible roster to create hyperlocal content that will take the user experience and brand love to the next level. We couldn't be more thrilled for our companies to come together in this way.
The acquisition is part of Modern Luxury Media's accelerated growth strategy focused on M&A and exclusive partnerships to help strengthen its digital media and creative capabilities to enhance its offerings to luxury communities around the globe.
"Brands have an enormous opportunity to harness micro-communities in order to maximize their consumer experiences for their products or services, Our company's strength has always been the ability to build amazing brands that tap into the most affluent communities around the country to give them premium and elevated content experiences. By tapping into Glocally's technology and expertise, the acquisition will allow Modern Luxury's roster of clients the ability to build a hub of affluent luxury creators in key markets that will increase monetization and the consumer engagement with their brand."
-Mike Pallad, president of Modern Luxury Media.
Reaching an audience of more than 16 million, Modern Luxury is the nation's largest luxury media company and home to leading brands including Hampton's Magazine, Ocean Drive, and Aspen Magazine. Most recently, Modern Luxury partnered with Jay Z's Roc Nation to launch EDITION, the first fully multi-platform portal into a world of luxury that celebrates talent from diverse communities.
About MODERN LUXURY MEDIA:
At Modern Luxury, connection and community define who we are. Reaching an audience of more than 16 million, we are the nation's largest luxury media company offering leading brands access to the most influent audiences in the most prominent cities across the U.S. Through the power of Modern Luxury Media ecosystem including 85+ brands across 22 markets, we deliver powerful marketing solutions allowing luxury brands to connect with their audiences in the places and ways that mater most.
Glocally is a social media and marketing technology company that enables local and regional businesses to succeed across digital platforms. We provide social media management, content development, digital strategy and facilitate influencer collaborations with social media's top creators.
Kohl’s | July 22, 2022
Kohl’s (NYSE: KSS) today announced the expansion of Kohl’s Media Network (KMN), the company’s in-house retail media agency, to further the company’s advertising opportunities and provide brands, vendors and partners an extensive portfolio of omnichannel media services. The retail media network harnesses Kohl’s omnichannel presence, knowledge of its customer base, and 60-year history in retail to connect brands with their intended audiences and provide valuable business insights that demonstrate measurable results.
“Our goal through Kohl’s Media Network is to leverage our vast omnichannel consumer data and insights to create innovative retail media solutions for our partners that connect them directly with personalized audiences,” said Christie Raymond, Kohl’s interim chief marketing officer.
“Our goal through Kohl’s Media Network is to leverage our vast omnichannel consumer data and insights to create innovative retail media solutions for our partners that connect them directly with personalized audiences,” said Christie Raymond, Kohl’s interim chief marketing officer. “We look forward to continuing to grow our offerings with KMN to provide industry-leading services that drive business growth for Kohl’s, our partners and ultimately inspire discovery among our customers.”
Kohl’s has spent more than six decades connecting with and learning about its customers and today, boasts a loyal and engaged customer base of more than 65 million. Kohl’s shoppers visit the website over 1.7 billion times annually and engage across email, the Kohl’s App and in the company’s more than 1,100 stores, offering extensive reach across channels. Kohl’s strong customer relationships create unparalleled opportunities for increased inspiration and discovery of relevant products through non-intrusive advertising while driving new revenue streams for the company. Kohl’s Media Network provides a platform for the company to leverage its data assets, loyalty program, media buys and sales channels into revenue and strong results for advertising partners.
Reaching Loyal Shoppers Throughout Their Journey
With nearly two billion site visits per year and millions of active, engaged customers and loyalty members, Kohl’s channels are strong advertising platforms with the data to serve relevant content to targeted custom audiences. Kohl’s has built deep relationships with its customers, and advertisers can work with Kohl’s Media Network to create awareness, influence, engagement, and ultimately drive conversion with the Kohl’s customer through the full digital media suite.
KMN enables brands to share their own story and advertise on Kohl’s digital platforms and through off-site digital advertising. On-site channels include sponsored product ads, brand pages, email ads, and Kohl’s App push notifications. Off-site channels include paid social and influencer ads, off-site display ads, video, and streaming audio.
Expanding KMN to Drive Growth
Kohl’s Media Network continues to evolve through strategic partnerships that enable innovation, new capabilities and insights. To drive further results, KMN has continued to expand with new enhancements including cross-targeting, industry-leading omnichannel data integration and closed-loop reporting. The company continues to make progress and develop best-in-class product offerings that create more ways for advertisers to engage with their audiences.
Kohl’s Media Network has already seen great success with key partners such as adidas, Bali, Carter’s and Levi’s, and expects continued growth in the coming years. To learn more about Kohl’s Media Network, visit Advertising.Kohls.com.
Kohl’s (NYSE: KSS) is a leading omnichannel retailer. With more than 1,100 stores in 49 states and the online convenience of Kohls.com and the Kohl's App, Kohl's offers amazing national and exclusive brands at incredible savings for families nationwide. Kohl’s is uniquely positioned to deliver against its strategy and its vision to be the most trusted retailer of choice for the active and casual lifestyle. Kohl’s is committed to progress in its diversity and inclusion pledges, and the company's environmental, social and corporate governance (ESG) stewardship. For a list of store locations or to shop online, visit Kohls.com. For more information about Kohl’s impact in the community or how to join our winning team, visit Corporate.Kohls.com or follow @KohlsNews on Twitter.