No Advertising, As Apple Announces New Video Subscription Service

Apple entered the streaming and original content space with a flourish at a special upfront-like event in Cupertino on Monday. But while Oprah was there, advertising was not. The company’s long-rumored and now-real on-demand video subscription service, dubbed Apple TV Plus, will feature original programming and be 100% ad free.A second service, called Apple TV Channels, will bundle more than 25 streaming services and cable TV subscription content into the Apple TV app through partnerships with the likes of Spectrum, DirecTV, Hulu, HBO, Showtime, CBS All Access, Starz, Comedy Central and Cinemax.

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