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Outbrain Partners With Momentus Digital For Delivering Value & Elevating Growth in India

Outbrain | November 01, 2021

Outbrain Partners With Momentus Digital For Delivering Value & Elevating Growth in India
Mumbai/New Delhi, November 01 2021 - Outbrain, a leading recommendation platform for the open web, is increasing its presence in the Indian market by partnering with Momentus Digital to help Outbrain with premium advertiser inventory, expand market reach and open new categories. With India evolving towards a digital first economy with programmatic technology at the forefront, Momentus Digital will open deliver greater customer value with genuine results.

“We are excited to announce Momentus Digital as one of our preferred reseller partners, As India’s digital ad expenditure is likely to grow 10 times over the next decade, this partnership will enable Outbrain’s next phase of growth in India,” said Allen Sharma, Director of Sales for India at Outbrain. “Momentus Digital’s market knowledge understanding, client engagement and acquisition ratio will enable Outbrain to carve out growth in the next phase in India.”

Building on the momentum of recent media owner wins for the region, including Network 18 and Hindustan Times, this distribution helps advertisers build audiences and reach new customers using advanced targeting options via the Outbrain network.

“The efficiency of programmatic combined with the non-intrusive, high engagement native formats, are powerful combinations for advertisers to leverage digital medium” said Arooshi Dharamdasani, CEO, Momentus Digital. “We are excited to announce our ongoing partnership. Outbrain’s unique platform provides advertisers direct access to the widest supply of native ad inventory on multiple exchanges. With Outbrain’s expertise in technology, precise advanced targeting options and audience management capabilities forms a very formidable offering to a market.”

“We are excited to announce Momentus Digital as one of our preferred reseller partners, As India’s digital ad expenditure is likely to grow 10 times over the next decade, this partnership will enable Outbrain’s next phase of growth in India,” said Allen Sharma, Director of Sales for India at Outbrain.

The partnership with Momentus Digital, along with other initiatives within Outbrain such as the hiring of Allen Sharma as the Director of Sales and Bhavin Shah as Marketing Head, continue to prove Outbrain’s commitment to expansion within the region. Outbrain offers a quality and safe platform for brands to advertise on the open web. Content-led communication, campaign dashboard and advanced targeting capabilities set the platform apart from other native platforms. The platform also offers brands access to leading publishers and multiple advertising formats, which can be selected based on the brand industry and campaign purpose. Outbrain started its India operations in 2014 and this partnership is another proofpoint of the recognition by the company of the potential within the market for its business operations.

About Outbrain
Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide.

About Momentus Digital
Momentus Digital is a brand solution and performance marketing platform. We partner with brands to reach out to the mass audience, by representing their business in India. Our aim is to connect marketers to our partners, helping them reach marketing objectives.

Spotlight

The video, TV and advertising industries are going through a stunning transformation, driven by new viewer behaviors, rapid technology evolution and business model innovation. While all of these changes have been occurring for a number of years, the deepening interrelationships among them have caused the pace of disruption to accelerate. The magnitude of these shifts is significant; according to eMarketer, by 2022 there will be nearly 220 million Internet-delivered or “over the top” (OTT) video users in the U.S., representing 64% of the population.1 Today, all industry participants are being forced to rethink their traditional business models, relationships with their customers and processes for innovating their products and services.

Spotlight

The video, TV and advertising industries are going through a stunning transformation, driven by new viewer behaviors, rapid technology evolution and business model innovation. While all of these changes have been occurring for a number of years, the deepening interrelationships among them have caused the pace of disruption to accelerate. The magnitude of these shifts is significant; according to eMarketer, by 2022 there will be nearly 220 million Internet-delivered or “over the top” (OTT) video users in the U.S., representing 64% of the population.1 Today, all industry participants are being forced to rethink their traditional business models, relationships with their customers and processes for innovating their products and services.

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