SOCIAL MEDIA ADVERTISING
Viamedia | May 20, 2022
Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the launch of its new Parity ADS Platform. It uses a transitional approach to amplify live streams for IP-delivered distribution by simultaneously inserting regionally targeted ads on linear streams to align with the local ads on traditional cable TV systems.
"Our new Parity ADS Platform is one of the industry's first transitional approaches and introduces the immediate next step to achieving fully dynamic advertising, This presents an enormous opportunity for our MVPD partners around the country to essentially turn their linear inventory into connected TV (CTV) inventory, all while better serving their local communities, businesses and advertisers."
David Solomon, President & CEO at Viamedia
Through this platform, MVPDs are enabled to regionalize streaming distribution by inserting regionally targeted ads on linear streams which replicate the ads running on traditional SD and HD channels. It provides a CTV capability MVPDs that have already deployed a dynamic platform. It also extends its support to MVPDs migrating into a dynamic advertising model by serving identical ads across multiple platforms. It enables ad sales for an entire subscriber while safeguarding the existing revenue streams.
Solomon added, “The industry is beginning to catch on to the benefits of a parity approach. As subscribers are transitioned to streaming, there's often not enough impressions to sell independently. By replicating the same ad on two platforms, MVPDs are able to optimize linear and CTV feeds for advertisers, maximizing inventory and ad sales during the migration. This system is specifically developed to drive greater demand and value for existing advertising inventory.”
Viamedia’s high-class technology stack follows established IAB standards. It utilizes a standardized platform to enable integration with any streaming applications so that MVPDs are able to utilize the streaming app of their choice to increase digital advertising revenue, similar to CTV.
The new platform complements Viamedia’s expanding portfolio of advanced advertising solutions including QTT, the company’s cloud-based patented solution. It bridges digital demand and linear TV advertising inventory. It is the first of its kind solution which can request and receive ads from programmatic digital ad exchanges to enable programmatic ad insertion in real-time or near real-time, depending on the publisher’s preference on linear cable, National Network or Broadcast television utilizing existing TV infrastructure.
SOCIAL MEDIA ADVERTISING
ShopLiftr | July 12, 2022
High inflation and market instability have created severe problems for both marketers and consumers in the grocery industry. CPG marketers are struggling to reach their core consumer base effectively on compressed advertising budgets, and shoppers are increasingly forced to make economic decisions that impact which products they buy and how often. ShopLiftr enables brands to maximize marketing dollars by reaching shoppers in real-time to present critical savings at places they shop via innovative, proven digital ad technology solutions, across engaging mediums, delivering superior results.
Rising grocery prices and continuing supply chain issues leave consumers struggling to not only find the products they want and need but to stretch their food budgets as far as possible. With a return to pre-pandemic shopping behaviors, more consumers are flocking to physical stores to shop. Yet, grocery prices are continuing to rise across all tracked channels – affecting food, dollar, online, and more recently impacting club and mass. A recent report by Numerator underlined that in an unprecedented trend this past year, middle-income shoppers — with an annual income of $40,000 to $80,000 — recently surpassed low-income shoppers as the group most affected by escalating grocery costs.
Brands are losing market share to a surge in private label options as cost savings amongst cash-strapped shoppers are driving short-term switching behavior, with brand loyalty as less of a priority. With food costs up 10.1% during the last year, according to the U.S. government, the pressure is on big-name brands to give consumers a reason to put their product on their shopping list rather than switching to a CPG competitor or store brand.
ShopLiftr is confronting the shopper, brand, and retailer concerns head-on. Powered by the largest, most comprehensive proprietary database of active trade promotions from all major grocery chains in North America, ShopLiftr's unique dynamic creative platform supports responsive, personalized display and video ad units. It enables brands to promote savings on consumers' favorite products, effectively maintaining and increasing market share, and drives in-store traffic to the supporting retailer. Serving hyper-localized deals to consumers in real-time, in turn, saves them time and money.
"It's important to pay attention to the cost of goods, and especially on the items you need to pay consistently every month, With U.S. households spending an additional $341 a month to purchase the same goods and services compared to a year ago, presenting deals on those essential CPG products through winning pre-shop advertising tactics with strong success metrics is key."
-Winnie Sun, co-founder and managing director of Irvine, California-based Sun Group Wealth Partners.
A major discount retailer recently tested the combination of ShopLiftr's dynamic video and display advertising to increase in-store traffic and sales. The campaign amassed an additional 44,000 incremental customer visits and produced an incremental lift of 13.98%! Promoting relevant in-store deals inspired store visits that drove significant lift and increased both repeat visits and average basket size per customer.
ShopLiftr's digital ad tech platform has been built specifically to address the challenges faced by shoppers, brands, and retailers in the current climate. It helps marketers maximize their ad budgets and increase market share by delivering engaging, programmatic video and display ads that resonate with target audiences while simultaneously bringing value-seeking shoppers together with their favorite brands in-store locally, at reasonable prices.
ShopLiftr is a digital ad technology company that aggregates and amplifies the largest collection of trade promotions, connecting shoppers with real-time, localized deals. ShopLiftr partners with the largest CPG brands and retailers in the world to deliver personalized digital advertising experiences at scale across North America.
Ad Age | June 14, 2022
Ad Age’s editor-in-chief Dan Peres has been named the president of Ad Age. Peres joined Ad Age in July 2020 as the editor-in-chief and has climbed the ranks swiftly since then. He was also named associate publisher in October 2021 and handled editorial operations, sales, marketing and events. His new role as the president will include strategic growth planning for Ad Age.
Ad Age has become a digital-first news organization, and its audience base has grown exponentially. In addition, the revenue has reached its highest point in over a decade under Peres’ leadership.
“Under Dan’s leadership, Ad Age has seen remarkable growth in both the audience segment of the business and overall revenue,” said KC Crain, president and CEO of Crain Communications, parent company of Ad Age.
“Under Dan’s leadership, Ad Age has seen remarkable growth in both the audience segment of the business and overall revenue,” said KC Crain, president and CEO of Crain Communications, parent company of Ad Age. “Dan has been successful in his ongoing vision for the brand, constantly working with his team to innovate while continuing to deliver top-tier journalism essential to the marketing industry.”
“I look forward to working closely with Jeanine Poggi, our editor, and James Palma, our head of sales, along with the rest of the amazing team at Ad Age, to grow this iconic brand,” Peres said. “I am incredibly lucky—and proud—to be working with such a talented group of journalists, sales people, designers and event planners to keep Ad Age evolving as quickly as the industry it covers.”