Portland advertising firm banks on its Maine roots
EDWARD D. MURPHY | May 06, 2019
Cullen Burke came to Maine eight years ago after trying, unsuccessfully, to make it as an actor in New York. Now, the 32-year-old Bath resident and Old Port fishmonger is on TV, as spokesman for a new canned tuna brand, thanks to a Portland advertising firm that plans to use local authenticity as a big part of its pitch. The firm, formerly Garrand and now Garrand Moehlenkamp, took a look at Burke’s nice full beard and called on his fish expertise to pitch the brand, Blue Harbor, as a sustainable, fresher version of the venerable mainstay of brown bag lunches everywhere. Garrand Moehlenkamp felt he was a perfect fit, said Kevin Moehlenkamp, the chief executive officer and a partner with the firm.