Portland advertising firm banks on its Maine roots

EDWARD D. MURPHY | May 06, 2019

Portland advertising firm banks on its Maine roots
Cullen Burke came to Maine eight years ago after trying, unsuccessfully, to make it as an actor in New York. Now, the 32-year-old Bath resident and Old Port fishmonger is on TV, as spokesman for a new canned tuna brand, thanks to a Portland advertising firm that plans to use local authenticity as a big part of its pitch. The firm, formerly Garrand and now Garrand Moehlenkamp, took a look at Burke’s nice full beard and called on his fish expertise to pitch the brand, Blue Harbor, as a sustainable, fresher version of the venerable mainstay of brown bag lunches everywhere. Garrand Moehlenkamp felt he was a perfect fit, said Kevin Moehlenkamp, the chief executive officer and a partner with the firm.

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