PureCars' Meridian Automotive Marketing Platform Receives Digital Advertising Certification For The Porsche Dealer Program
PR Newswire | June 17, 2020
PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has been certified as an official provider of digital advertising for the Porsche Dealer Program. PureCars is now certified in a total of 14 OEM programs across the U.S. PureCars' digital advertising insights are powered by Meridian, its premier automotive marketing platform that combines powerful business intelligence tools with fully integrated digital advertising, giving dealers a competitive edge. In addition to offering fluid, cross-channel budget management, the platform intelligently identifies low-funnel shoppers and makes any dealership the clear choice for their purchase. This transaction enablement is important since car buyers are now spending 96 days in market, down 22 days since 2017 according to the Cox Automotive 2019 Car Buyer Journey Study1. "With the industry's most intelligent source of data and insights, Meridian offers dealers a distinct competitive advantage especially during today's challenging shopping environment," said Jeremy Anspach, CEO of PureCars. "The robust suite of intelligent data resources helps dealers identify actionable trends that amplify each shopper's transaction potential." With a Meridian subscription, Porsche dealers gain access to advertise across all channels, including search, social, display/retargeting, and video. In addition, subscribers also receive unique business intelligence features such as market insights, full funnel attribution, and forecasting trends.