Queensland Government bans junk food advertising

The Drum | April 23, 2019

The Queensland Government will ban junk food advertising at Government-owned sites as it seeks to curb obesity. The ban will include more than 2,000 outdoor advertising spaces, including bus stops, train stations and roadside billboards and will include all leased advertising spaces owned by the state government. The ban will not apply to Stadiums Queensland venues due to contract complexities. Queensland Health Minister Steven Miles told the ABC, “Junk food advertisers target kids, we know that, and obesity in childhood is a leading indicator of obesity in adulthood. “This is about doing what we can to protect our kids from the kind of marketing that leads them to make unhealthy choices." “Obesity is a real challenge for our community, for our hospitals and the health services, but also for the individuals who are suffering - this is really just a decision about the Government leading by example and saying that we will use our spaces to advertise healthier options,” said Miles.

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The power of word of mouth marketing has been the fuel behind successful businesses for decades. Long before Twitter and Facebook, a great business experience would turn a new customer into a happy customer and create a brand ambassador who shared their experience with their network of family and friends.

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The power of word of mouth marketing has been the fuel behind successful businesses for decades. Long before Twitter and Facebook, a great business experience would turn a new customer into a happy customer and create a brand ambassador who shared their experience with their network of family and friends.

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