AD NETWORKS

RE/MAX Launches New National Advertising Campaign, "The Right Agent Every Step of the Way" and New Hustle Video Editor Tool

RE/MAX | January 14, 2021

RE/MAX, the #1 name in real estate*, declared the launch of another national advertising campaign, "The Right Agent Every Step of the Way." The campaign commences with 12 spots across radio, digital, TV and social media sources. Unexpectedly, the package additionally incorporates a video idea for The RE/MAX Collection®, the organization's luxury property brand.

The campaign features the worth RE/MAX agents give buyers and sellers, utilizing technology, devices, experience and expertise to help them in what is likely the greatest financial transaction of their lives.

"Last year was a big reminder that human connection is the most important thing," said Abby Lee, RE/MAX Senior Vice President, Marketing and Communications. "The expertise of RE/MAX agents has been proven time and time again, but it's about more than that. We want clients to feel connected to their agents and the brand even in times of uncertainty. This campaign illustrates the increasingly important role a skilled agent can play in the lives of buyers and sellers by going on a journey of lifestyle discovery with them following a year where the meaning of home took on new importance."

Spotlight

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Spotlight

In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, the delay is not an option. Deloitte’s Center for Technology, Media & Telecommunications helps organizations detect risks, understand trends, navigate tough choices, and make wise moves. While adopting new technologies and business models normally carries risk, our research helps clients take smart risks and avoid the pitfalls of following the herd or sitting on the sidelines. We cut through the clutter to help businesses drive technology innovation and uncover sustainable business value. Armed with the center’s research, TMT leaders can efficiently explore options, evaluate opportunities, and determine whether it’s advantageous to build, buy, borrow, or partner to attain new capabilities.

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SOCIAL MEDIA ADVERTISING

Sheryl Sandberg Resigns From Meta

Facebook, Meta | June 02, 2022

On June 1, Sheryl Sandberg’s journey with Facebook (now Meta) came to an end. The longtime second-in-command at Meta stepped down as the chief operating officer. She leaves behind a complicated legacy. Javier Olivan, Meta’s chief growth officer, will now fill in her big shoes. Sandberg made a post on Facebook to make her resignation official. “When I took this job in 2008, I hoped I would be in this role for five years,” Sandberg wrote. “Fourteen years later, it is time for me to write the next chapter of my life. I am not entirely sure what the future will bring—I have learned no one ever is.” “When I took this job in 2008, I hoped I would be in this role for five years,” Sandberg wrote. “Fourteen years later, it is time for me to write the next chapter of my life. I am not entirely sure what the future will bring—I have learned no one ever is.” Since Sandberg joined Meta, it transformed from an almost no ad revenue platform to an advertising giant. In 2021, Meta brought in a whopping $115 billion in revenue through advertising. In addition, it has a portfolio of apps that reach 3.6 billion people in a month. Sandberg joined when the company was still just Facebook but brought in Instagram in 2012 and went public. It now owns Messenger and WhatsApp. Sandberg will remain on the Board of Directors, Mark Zuckerberg said in a Facebook post on Wednesday. "You've architected our ads business, hired great people, forged our management culture, and taught me how to run a company," he added. Talking about Javier Olivan, Zuckerberg said, “Javi will become our next Chief Operating Officer since he will now lead our integrated ads and business products in addition to continuing to lead our infrastructure, integrity, analytics, marketing, corporate development and growth teams. But this role will be different from what Sheryl has done. It will be a more traditional COO role where Javi will be focused internally and operationally, building on his strong track record of making our execution more efficient and rigorous.”

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AD TECH AND MARTECH

Neustar to Help Marketers Manage and Optimize Their Data Across the Fragmented Advertising Ecosystem

TransUnion, Neustar, Adverity | July 29, 2022

Neustar, a TransUnion company, today announced a partnership with integrated data platform Adverity to enable marketers to easily connect all of their data to help improve their marketing and brand performance. As data-driven marketing grows in complexity, marketers require a holistic data strategy to better optimize marketing spend and improve return on investment (“ROI”). This partnership will enable brands and agencies to better measure marketing performance across disparate online and offline channels inclusive of the walled garden and television ecosystems. It enables Neustar to leverage Adverity Connect’s automated data integrations and data management capabilities for advanced marketing analytics modeling powered by Neustar Optimizer. Neustar Optimizer is a closed-loop marketing optimization and consumer insights platform that enables marketers to improve marketing and brand performance by measuring all consumer activity. Marketers use Neustar Optimizer to make real-time optimizations to marketing mix, media budget allocation, campaign and creative tactics, and audience segments. “Data management is a critical first step in the journey to data-driven marketing,” said Mike Finnerty, SVP Global Services at Neustar, a TransUnion company. “By partnering with Adverity, our clients can now easily organize and structure their marketing data and then use that data for advanced marketing analytics, saving significant time in the process.” “To have such a powerful, shared goal in making data more accessible and usable is really exciting for us,” said Alexander Igelsböck, CEO and Co-Founder of Adverity. “To have such a powerful, shared goal in making data more accessible and usable is really exciting for us,” said Alexander Igelsböck, CEO and Co-Founder of Adverity. “This partnership with Neustar will allow us to continue bringing new and cutting-edge data and analytical capabilities to the marketing industry as we see more and more data growth in the space.” For more information on Neustar’s marketing analytics solutions, please visit: https://www.home.neustar/customer-analytics/unified-marketing-analytics. About TransUnion (NYSE: TRU) TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. https://www.transunion.com About Neustar Neustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Learn how your company can benefit from the power of trusted connections. Home.neustar About Adverity Adverity is a leading integrated data platform for marketers that enables businesses to make insights-driven decisions, faster and easier. By automating connectivity from hundreds of data sources and destinations, Adverity's platform transforms data to deliver a single view of marketing and sales performance, reducing the complexity in demonstrating marketing effectiveness and return on investment across online and offline channels. https://www.adverity.com

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Japan to Get Pinterest Ads

Pinterest | June 03, 2022

Pinterest ads now extend to Japan. It makes Japan the 31st ad market for Pinterest ads and the third in the Asia-Pacific region after Australia and New Zealand. Additionally, the platform’s partnership with Shopify will also extend to Japan. It will help Japanese merchants add product catalogs to Pinterest and run shopping ads. In a blog post, Pinterest country manager for Japan, Kei Narita, said that 8.7 million people in Japan use Pinterest every month and two out of five searches for purchase ideas when looking to buy something. Partners who are testing Pinterest ads in Japan include Cowcamo and Tsukuruba. Tsukuruba marketing team manager Akira Shikata said in the Pinterest blog post, “Pinterest ads helped us to reach our target users—those interested in renovating their homes. Ads also helped us expand our reach and exceed our target results.” Tsukuruba marketing team manager Akira Shikata said in the Pinterest blog post, “Pinterest ads helped us to reach our target users—those interested in renovating their homes. Ads also helped us expand our reach and exceed our target results.” Narita added, “Pinterest stands out as a positive environment where consumers come to find inspiration for what to do or buy next. We give businesses of all sizes an opportunity to connect with consumers early in their decision-making journey, and we’re proud to expand our global advertising program to Japan. Our advertisers play an incredible role in enabling Pinterest users to turn inspiration into action so that they can create a life they love, and we’re excited to enable Japanese businesses to now connect with our engaged audience through ads.”

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