Programmatic Advertising

Reflect Systems Debuts Summer ‘21 Release with New Features, Product Enhancements & Programmatic Advertising Integration.

Reflect Systems, a leader in digital signage solutions, announced a new partner integration along with a host of new features to help businesses better develop and manage their digital signage strategies and drive creation of fresh and engaging content.
AdLogic Programmatic Advertising Integration

Reflect is pleased to announce a new integration with a programmatic advertising platform, Place Exchange. This integration allows Digital Out-of-Home (DOOH) network operators using the AdLogic ad management platform to seamlessly integrate programmatic advertising into their existing content schedules, creating an efficient way to benefit from unused advertisement space. Place Exchange was selected as a strategic partner due to the team’s flexible approach to optimizing the partner ecosystem and its focus on helping clients capitalize on the nascent but growing opportunity for programmatic DOOH advertising.

“After experiencing tremendous growth in the last year, we began looking for ways to continue expanding our reach and support for DOOH customers,” said Ari Buchalter, CEO of Place Exchange. “Our partnership with Reflect is an exciting step in helping us further our demand side strategy, and we’re looking forward to seeing all that our teams can accomplish together.”

New Features for Reflect Xperience
Launched in January of 2021, Xperience is a reimagined way to access and use ReflectView, Reflect’s premiere platform for enterprise-class digital signage. Xperience is powered by an easy-to-use, intuitive interface that can be accessed anywhere from a web browser. It provides users a simplified approach for creating and publishing locally relevant content, while maintaining centralized control of the overall content program.

Reflect has further enhanced Reflect Xperience by adding the following capabilities:
  • Message Preview, which enables users to preview content as it is created, eliminating the need to schedule content to a media player in order to review it – improving operational efficiency and ensuring higher quality content.
  • Default Dynamic Message App, which allows customers to create custom messages quicker by providing a default application for presenting them. With a wide range of customization, the default app serves to meet users’ most basic messaging needs and save considerable time and expense of creating their own custom message application.
  • Dynamic Information Board App, which allows users to marry their basic menu or information board functionalities with digital signage CMS capabilities to easily update items on a board including pricing, description and images based on user roles. This new feature removes the need to compromise functionalities or deploy two separate systems and enables more efficient updating and management of all content.
  • While the above applications run within Reflect Xperience, both were developed using the Reflect Spark Development Framework, which provides integration and interoperability with the ReflectView platform.

With Spark, Reflect customers can create and deploy their own applications using standards-based HTML and JavaScript, further opening the flexibility of industry-standard apps. Spark and the enterprise-level support from ReflectView enables customers to easily distribute, manage, and update these apps as simply as updating any other content.
“We’re thrilled with the reception Reflect Xperience has received thus far and know the Summer ‘21 updates will help make this even more valuable for our current and future clients,” said Lee Summers, CEO at Reflect. “These updates continue to give our customers the ability to leverage a more diverse set of options to create and implement content and continue driving engaging, effective signage strategies.”
Additional System Enhancements
Reflect’s Summer ‘21 release also includes a variety of enhancements to Reflect’s industry-leading device management and reporting functionalities. These additional reporting and filtering options provide users who manage large digital signage networks with even greater system flexibility, allowing them to be as efficient and responsive as possible.
Reflect also updated the application programming interfaces (API’s) that allow digital signage platform components like Reflect Xperience, AdLogic and ReflectView to seamlessly communicate with one another. These new APIs further improve the user experience and allow for greater productivity for a larger set of users, including local employees, media sales teams, and content scheduling/programming staff.
“The team did a great job following on the heels of the Winter 2021 release with these compelling enhancements,” said Matt Schmitt, Reflect’s co-founder and president. “We’re eager and excited to continue this solid cycle of innovation and product enhancements that will help our customers deliver exceptional experiences more efficiently than ever before.”

About Reflect
Reflect provides the industry’s most powerful, cost-effective digital signage platform, empowering organizations to create compelling experiences that engage staff and keep customers coming back for more.

About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home and place-based media. Integrated with omnichannel DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising.



Related News

Ad Tech and Martech, Advertiser Platforms

Jasper Expands by Acquiring Image Platform Clipdrop from Stability AI

PR Newswire | February 23, 2024

Jasper, one of the world's biggest generative AI app companies, has announced that it has reached an agreement to acquire Clipdrop, an AI image creation and editing platform, from Stability AI. This acquisition signifies a significant step forward in Jasper's capacity to deliver the most comprehensive, multimodal copilot for enterprise marketing teams. Clipdrop is an image creation and editing platform used by millions of creative designers and brands worldwide. Founded in 2020 by Google alumni Cyril Diagne, Damien Henry, and Jonathan Blanchet, Clipdrop enables users to edit existing images, create new ones, and develop an expansive number of variations in size, detail, and style. For marketers and brand leaders, this technology can be a catalyst for accelerating their ad strategies and developing on-brand creative. "Marketing is visual," said Timothy Young, CEO of Jasper. "The addition of Clipdrop to Jasper will advance our vision to be the most comprehensive end-to-end marketing copilot in the industry, powering all the formats, channels, and functions enterprise marketing teams need. A copilot this robust will enable the enterprises we serve to go beyond simple AI prompts to achieve more personalized marketing, better informed automation, and improved optimization across their entire strategy." The Clipdrop team will join Jasper effective immediately and continue to lead research and innovation on multimodality in Jasper from their headquarters in Paris, which has become a hub of AI innovation in Europe. With this acquisition, Jasper expands its footprint to Europe and plans to continue to invest there from both a talent and customer acquisition standpoint. The company is eager to contribute to Paris's vibrant AI community. "Jasper has been a valued partner, leveraging Stability AI models for many years," said Emad Mostaque, CEO of Stability AI. "We're thrilled to see Clipdrop expand their offering by joining forces with Jasper. We will continue to partner with Clipdrop on research and deliver our cutting-edge models to their platform." "We are excited about what Clipdrop technology can do inside Jasper's copilot for marketing teams," said Damien Henry, Clipdrop co-founder. "There are natural synergies between the two companies and a clear focus on creating the best multimodal platform for marketers. We can't wait to get started." In addition to leading further development of AI-assisted image creation and editing, Damien Henry will play a larger leadership role in research and innovation for the entire Jasper product. The acquisition of Clipdrop closed on February 20, 2024. Business customers will be able to access it through the Jasper API immediately, over time the functionality will be more deeply integrated into the copilot. Individuals can still purchase Clipdrop as a standalone product via

Read More

Brand Marketing, Advertiser Platforms

Gupshup brings Vertex AI-powered AI chatbots into RCS conversations

PR Newswire | February 26, 2024

Gupshup, the world's leading Conversation Cloud platform today announced that brands on its platform can now offer AI chatbots for RCS conversations, opening up a whole new advanced and interactive experience for their users. Gupshup's Conversational AI product suite, spanning Auto Bot Builder and ACE LLM, are now using Google Cloud's Vertex AI platform to bring the benefits of Google's large language models (LLMs) to Gupshup's customers globally. The integration will enable businesses to deliver more precise and human-like interactions with speed and scale and offer a more personalized and responsive experience. Further, AI assistants on RCS will be able to intelligently respond to unstructured queries, assisting customers across various stages–from product discovery, lead generation to troubleshooting and customer support. "Generative AI is transforming the RCS industry, and we're thrilled that Gupshup is utilizing our latest LLMs on Vertex AI to further personalize and enhance how businesses engage with customers through AI-driven conversations," said Warren Barkley, Senior Director of Product Management, Vertex AI at Google Cloud. "Vertex AI provides partners like Gupshup with a unified AI platform to leverage state-of-the-art foundational models, and we look forward to seeing the ways Gupshup continues to innovate with this technology." "We've always leveraged the latest cutting-edge AI technologies to offer a superior customer engagement platform to our brands. With our Auto Bot Builder and domain-specific ACE LLM now leveraging Google's LLMs, business messages on RCS are set to get a massive facelift, leading to better ROI for enterprises. We are excited to work with Google Cloud to help our brands bring intelligent conversations on RCS that will redefine customer engagement," said Beerud Sheth, Founder and CEO, Gupshup. Gupshup is a pioneer in leveraging domain-specific, fine-tuned large language models (LLMs) to automate the creation of enterprise-grade chatbots with appropriate guardrails. In January 2023, it launched Auto Bot Builder, a tool that leverages LLMs to automatically and effortlessly build advanced chatbots for enterprises. Gupshup's Conversational AI solutions are already live with several clients in India and abroad. The advanced chatbot for Dubai Electricity and Water Authority (DEWA) - Dubai's largest utility, is powered by Gupshup. In India, several brands such as Tata Capital and Chaayos are using it for brand engagement, product discovery, employee training, and consultative selling.

Read More