ADVERTISER CAMPAIGN MANAGEMENT

Roku Names Three Executives to New Roles as Presidents of Media, Devices, and Consumer Experience

Roku, Inc. | September 23, 2022 | Read time : 08:00 min

Three Executives to New Roles
Today, Roku, Inc. (Nasdaq: ROKU) announced that three senior executives have been named as presidents of the company’s media, devices, and consumer experience business areas.

Media industry veteran Charlie Collier will be joining Roku as President, Roku Media, effective in late October, based in New York. Under Collier’s leadership, Roku Media will reinforce Roku’s commitment to serving advertisers, content partners, and consumers across Roku’s market-leading streaming platform.

In addition, Mustafa Ozgen and Gidon Katz are being elevated from their current senior vice president roles at Roku. Ozgen will now serve as President, Devices, and Katz will now serve as President, Consumer Experience. Collier, Ozgen, and Katz will report to Anthony Wood, Roku Founder and CEO.

“As Roku grows internationally, these positions will help bring more focus to key areas of our business as the global shift to streaming continues,” said Anthony Wood, Founder and CEO, Roku.

“As Roku grows internationally, these positions will help bring more focus to key areas of our business as the global shift to streaming continues,” said Anthony Wood, Founder and CEO, Roku. “Charlie, Mustafa, and Gidon bring extensive industry knowledge and leadership experience to Roku. I look forward to working with them and their teams as we continue to innovate and build our position as the #1 TV streaming platform in the U.S., Canada, and Mexico* and our overall global footprint.”

In his new role, Collier will oversee the growth and evolution of Roku Media globally, which includes ad sales and Roku’s ad platform business as well as content for Roku’s owned and operated channels, including The Roku Channel.

Collier brings over 25 years of experience in media business leadership and transformation. He currently serves as the CEO of FOX Entertainment Group, where he is responsible for driving the overall vision and business at FOX Entertainment. He oversees the FOX network, FOX Alternative Entertainment, and FOX Entertainment Studios. He helped position the company as a leading content creator with a leadership position in ad-supported direct-to-consumer streaming. He contributed to growing Tubi, raising its profile and increasing the AVOD services original content offering. He also has helped lead several other business transformation initiatives, including TMZ, the founding of Studio Ramsay Global, the launch of Blockchain Creative Labs, and the acquisitions of Bento Box Entertainment, the animation company behind “Bob’s Burgers,” and indie studio MarVista Entertainment. Previously, he held senior roles at AMC Network, Court TV, Oxygen, and A&E Networks. During his tenure at FOX and AMC, both networks experienced increases in key business metrics, including ad revenue and ratings, Emmy Award-winning programming, and expansion of their digital platforms.

Alison Levin, Vice President, Ad Revenue and Marketing Solutions; Louqman Parampath, Vice President, Ad Product; Mirjam Laux, Vice President, International Advertising and Content; and Rob Holmes, Vice President, Programming will report to Collier.

Collier will also collaborate on commercial strategy with Tedd Cittadine, Vice President, Content Partnerships, who continues to lead Roku’s relationships with third-party apps and streaming services, and Gil Fuchsberg, Senior Vice President, Corporate Development & Strategic Partnerships, to whom Cittadine will continue to report.

“There is a tremendous opportunity to further accelerate and evolve Roku’s business as the streaming platform built for advertising, and Charlie is the ideal person to help us capitalize on the moment,” said Wood. “He is a proven leader who brings vast experience, a history of evolving businesses, strong creative instincts, talent relationships, and a track record of driving revenue and growth. He will play an integral role in helping us achieve even greater success as a next-generation media company.”

“Roku is a pioneer in streaming television and has achieved scale and significant relationships with our partners that will continue to be unique and valuable at this pivotal time in the industry,” said Collier. “As a partner of Roku, I’ve seen firsthand the power and potential the platform provides advertisers, partners, content creators, and consumers. I’m eager to work with Roku’s talented team to continue to innovate, grow, and bring the company and its partners to the next level.”

Prior to joining FOX, Collier was President and General Manager of AMC, SundanceTV, and AMC Studios, overseeing the creative and business operations of all three divisions. While he was at AMC, the network and business transformed, growing all key metrics and scoring creatively with hits including the Emmy Award-winning "Mad Men," "Breaking Bad," and "The Walking Dead." Collier also held business and sales roles at Oxygen Media, A+E Networks, and TeleRep. Since 2019, Collier has been named to The Hollywood Reporter 100, the publication’s list of the most powerful people in entertainment. He is regularly featured in Variety’s edition of Variety500, an index of the 500 most influential business leaders shaping the global media industry.

Gidon Katz, President, Consumer Experience, who joined Roku in 2022 as senior vice president of Consumer, leads Roku’s Consumer Experience team, overseeing product, customer journeys, editorial, customer marketing, payments, and merchandising. Prior to joining Roku, he was President of Direct to Consumer for NBCU, launching Peacock in the U.S. Before moving to the U.S., Gidon led Sky’s streaming service Now for six years, having previously launched Virgin Media’s VOD service.

Mustafa Ozgen, President, Devices, joined Roku in February 2019 as senior vice president and general manager of account acquisition, overseeing key programs like Roku TV, Roku Players, Roku Ready Soundbars, and more. Ozgen joined Roku from SmartKem, a producer of semiconductors used in flexible displays, where he served as CEO. Previously, he served as CEO of QD Vision, a nanotechnology materials company, which was acquired by Samsung. Earlier in his career, Ozgen held senior management and engineering roles at Sigma Designs, CSR, Zoran, Oak Technology, TeraLogic, and WindRiver Systems. He also served for seven years as an officer in the Turkish Navy.

About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.

Spotlight

Consumers continue to shift how they view television
and video, picking and choosing from content across
a growing number of platforms and applications. With
continued growth in the number of connected devices
with displays capable of delivering engaging video
experiences, consumers will mix and match content
based not only on their genre preferences, but also
based on how much time they have, their location,
and the device they are using. For all providers of
video, both traditional pay TV operators as well
as OTT providers, providing the most engaging
content combined with the best user experience
are paramount to their success as they fight for
consumers’ attention.

Spotlight

Consumers continue to shift how they view television
and video, picking and choosing from content across
a growing number of platforms and applications. With
continued growth in the number of connected devices
with displays capable of delivering engaging video
experiences, consumers will mix and match content
based not only on their genre preferences, but also
based on how much time they have, their location,
and the device they are using. For all providers of
video, both traditional pay TV operators as well
as OTT providers, providing the most engaging
content combined with the best user experience
are paramount to their success as they fight for
consumers’ attention.

Related News

AD TECH AND MARTECH

Quantcast Names Deb Stambaugh as Chief Marketing Officer

Quantcast | September 13, 2022

Quantcast, a global advertising technology company, today announced Deb Stambaugh as its chief marketing officer. Stambaugh joins Quantcast at a pivotal moment of transformation. Reporting to Quantcast CEO Konrad Feldman, Stambaugh will draw on her experience in adtech, enterprise technology and marketing leadership to grow the Quantcast brand and deliver innovative solutions to enhance customer value. “Deb is a proven marketing leader with the creativity and discipline to drive business results,” said Konrad Feldman, CEO of Quantcast. “Deb is a proven marketing leader with the creativity and discipline to drive business results,” said Konrad Feldman, CEO of Quantcast. “She comes to Quantcast with a strong record of driving growth in adtech, as well as a passion for data, technology, and offering innovative customer solutions. These attributes are exactly where Quantcast is leading with our customers, and we are excited for Deb to help us offer even more value to the industry.” Stambaugh brings to Quantcast more than two decades of B2B technology marketing experience with a proven track record for driving brand awareness and customer demand, while leading global teams at world-class organizations. She joins Quantcast from Samsung Ads, where during a time of tremendous growth, she led marketing for the Americas, inclusive of integrated go-to-market strategy, brand positioning, demand-gen, public relations and media. Under Stambaugh’s leadership Samsung Ads launched first-to-market products and solutions and led the industry in thought leadership and customer insights. Prior to Samsung Ads, she held leadership roles at Fortune 500 companies including IBM and SAP, as well as at startups. Stambaugh holds a Bachelor of Arts from The George Washington University in Washington, DC, and an MBA from Emory University, Goizueta Business School. She is a member of Chief and She Runs It. “Adtech today is incredibly complex. Quantcast has invested hundreds of millions to make it easier and more effective for advertisers,” said Deb Stambaugh, Chief Marketing Officer at Quantcast. “From planning to execution, Quantcast brings unrivaled technology, data and insights to deliver unparalleled results. I’m looking forward to helping more marketers get back to big ideas and creative execution while leaving the complexity of today’s ecosystem to Quantcast.” Quantcast has entered an exciting era of growth in 2022 with its cutting-edge cookieless solution and the launch of brand advertising solutions for the Quantcast Platform. Learn more at quantcast.com. About Quantcast Quantcast is an advertising technology company and the creator of an award-winning intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006. Learn more at https://www.quantcast.com/ and follow us on LinkedIn, Twitter, Instagram, and Facebook.

Read More

ADVERTISER CAMPAIGN MANAGEMENT

IMA Launches Global Ad Campaign Highlighting the Need for Skilled CMAs in Businesses

IMA®, The Gate | September 14, 2022

Today, IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate, an international advertising agency and marketing services company, for the seventh consecutive year. The ads look to empower accounting and finance professionals to take control and explore how the CMA certification can help advance their careers. The videos and digital executions take an empathetic look at feeling invisible and being stuck in executing routine, daily tasks. They serve to inspire real, behavioral change among individuals to get to the next level, where they can drive strategic decisions, make an impact on their business, and step up to a leadership role. The message remains that accounting and finance professionals with a CMA will always be in demand and this year's campaign emphasizes that the certification will make professionals visible to their colleagues, managers, and organizations. "Our campaign taps into the insight that many accountants feel invisible at work and stuck in a slow-moving career. But if they step up and get their CMA, they'll have the skills they need to feel seen and appreciated," said David Bernstein, Chief Creative Officer, The Gate. "Our campaign taps into the insight that many accountants feel invisible at work and stuck in a slow-moving career. But if they step up and get their CMA, they'll have the skills they need to feel seen and appreciated," said David Bernstein, Chief Creative Officer, The Gate. The ads are accessible here: "Take control of your career as a CMA" "You'll go places with the CMA" "At a time when companies are facing new challenges, rising costs, resource constraints, and looking at completely new ways of doing business, the skills of CMAs are more valuable than ever," said Ellen Gurevich, CAE, CMO and senior vice president of marketing at IMA. "Employers need to have finance and accounting leaders who can step up to create insights and strategies to keep up with the pace of change and break through. CMAs are equipped to analyze and deliver results in ways that others cannot. They have the skills necessary to serve as strategic advisors in their organizations, and in turn, advance their careers." The CMA verifies mastery of the 12 most critical practice areas in management accounting, including planning and analysis, performance management, and risk management. Earning the CMA enables finance and accounting professionals to contribute actively to organizational strategy as business partners and to make the leap from more traditional and junior-level finance roles into more strategic leadership positions. This means that CMAs are well-positioned to make the leap from more traditional and junior-level finance roles into strategic leadership positions. The campaign utilizes connected television, programmatic display, social media, streaming audio, search engine marketing, industry specific newsletters, and has global extensions in IMA's key regions. There will also be a concurrent public relations campaign, and promotions on IMA's website and social channels. About IMA® (Institute of Management Accountants) IMA® is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. Globally, IMA supports the profession through research, the CMA® (Certified Management Accountant) and CSCA® (Certified in Strategy and Competitive Analysis) programs, continuing education, networking, and advocacy of the highest ethical business practices. Twice named Professional Body of the Year by The Accountant/International Accounting Bulletin, IMA has a global network of about 140,000 members in 150 countries and 350 professional and student chapters. Headquartered in Montvale, N.J., USA, IMA provides localized services through its four global regions: The Americas, Asia/Pacific, Europe and Middle East/India. For more information about IMA, please visit www.imanet.org. About The Gate The Gate, New York is a full-service advertising agency. We take bigger leaps with fewer steps by blending strategy, creative, media and technology to make sure nothing gets in the way. So, when you find The Gate, you can walk through walls. This approach has led to successful communication programs for clients in finance, consumer goods, luxury, insurance, energy, and more. The Gate manages over $250 million in client advertising and has a network of offices in New York, San Francisco, London, Edinburgh, and Shanghai. For more information, visit us.thegateworldwide.com.

Read More

AD TECH AND MARTECH

Over 60 Brands Tap Picnic’s User-First Ad Marketplace for 50% Lower Carbon Emission Buys

Picnic | November 18, 2022

Picnic, the user-first ad marketplace, has proven that its ad solutions not only drive results but also generate substantially lower carbon emissions than the current digital advertising average. A leader in sustainable media, Picnic is also the first company to measure and compensate carbon emissions across 100% of measurable activity as standard, powered by Scope3. Picnic has today (November 16th, 2022) announced that a single ad impression delivered across their marketplace generates just 0.49g of CO2e on average as measured by Scope3, 50% lower than a current industry estimate. This is a result of Picnic’s unique inventory which must pass a user experience algorithm based on Google Core Web Vital data - ensuring page stability and fast load speeds due to reduced supply chain complexity. Further to this finding, Picnic is the first company to exclusively offer green media products, powered by Scope3. This means that all emissions generated from activity across Picnic’s marketplace are measured and fully compensated for via high-quality carbon removal projects as standard. Since partnering with Scope3 in June this year, Picnic has helped more than 60 advertisers on their paths to achieving net zero advertising. So far the activity has compensated the carbon equivalent of keeping 33.2 million smartphones charged for an entire year. This step by Picnic comes at a time when the impact of digital advertising is more apparent than ever. With the internet accounting for 2% of global carbon emissions — the equivalent of aviation’s impact — advertisers are increasingly eager to media plan with sustainability as a priority. Agencies such as Dentsu International are committed to reducing the emissions associated with media by 46% by 2030. Sadie Stuart, display manager at Dentsu says “Sustainability is now a key priority in media planning. Running campaigns with ad tech vendors such as Picnic takes us one step closer to achieving our net zero goals. What’s more - Picnic’s detailed post-campaign emission insights help us to keep brands informed on their impact.” Over the coming months, Picnic will be rolling out exciting new initiatives to help advertisers on their paths to net zero advertising; from product initiatives such as low emission targeting segments to supply path optimisations ensuring active investment in publisher partners that meet the required carbon thresholds. Alexander Taylor, head of partnerships at Picnic says “This is an exciting time for Picnic and the media industry in general as we move towards innovative sustainability solutions. We have an abundance of new initiatives we’ll be rolling out over the coming months to ensure that Picnic can support advertisers in their net zero missions.” Alexander Taylor, head of partnerships at Picnic says “This is an exciting time for Picnic and the media industry in general as we move towards innovative sustainability solutions. We have an abundance of new initiatives we’ll be rolling out over the coming months to ensure that Picnic can support advertisers in their net zero missions.” About Picnic Picnic Media is a leading premium mobile ad formats company, delivering high-impact, social-style ad formats on a unique marketplace of the highest quality mobile inventory. Their intuitively engaging advertising campaigns allow advertisers to increase brand awareness amongst their most valuable mobile customers. Working with leading global publishers, Picnic delivers increased revenue for their AMP pages, delivering impact and building brand equity by telling a brands’ story in an intuitive, mobile-first and user friendly format. For more information, go to https://www.picnic-media.com/

Read More