Business Wire | August 24, 2023
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association comprised exclusively of third-party digital advertising companies. LoopMe’s NAI membership certifies that the entirety of LoopMe’s data protection and privacy practices and processes are in compliance with the applicable laws and regulations that protect the collection, storage, and use of consumer data.
“We are delighted to join the NAI with its hugely respected independent seal of approval that companies increasingly look for when selecting advertising business partners,” said Paolo Cerroni, VP of Legal, LoopMe. “This latest validation is a strong signal to the industry and demonstrates LoopMe’s commitment to brand integrity, consumer trust, data protection, and compliance with applicable legislation and industry standards.”
“AI is impacting all aspects of digital communications, and it’s great to see industry leaders like LoopMe committing to be champions for privacy protections through membership in the NAI,” said Leigh Freund, President and CEO of the NAI. “We’re looking forward to working with LoopMe to explore how AI matching supply with demand in digital advertising can evolve in ways that inspire consumer trust and effective ads.”
While widely applicable, the NAI membership is an external certification confirming that LoopMe’s practices and processes satisfy the needs of clients with the strictest data protection standards, such as pharmaceutical companies and media buyers at agencies and brands.
The NAI membership adds a US-focused data privacy certification alongside LoopMe’s other global external certifications and validations. These include the EDAA Trust Deal awarded by the European Interactive Digital Advertising Alliance Membership (EDAA) and the E-Privacy certification, both following a similarly in-depth external audit of the entirety of LoopMe’s data protection and privacy practices.
For more information about LoopMe’s privacy and data protection efforts, please visit https://legal.loopme.com/privacy-center.
LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands.
Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in London with global offices across New York, Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Dnipro, Hong Kong, Kansas City, Krakow, Los Angeles, Nashville, Manchester, Miami, Minneapolis, San Francisco, Singapore, Sydney, Tokyo, and Toronto. For more information, please visit www.loopme.com.
Founded in 2000, the NAI is a non-profit organization that is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Since 2000, we have been working with the leaders in online advertising to craft policies that help ensure responsible data collection and use practices. The result is the development of high standards that are practical and scalable to benefit everyone.
Ad Networks, Ad Tech and Martech
Business Wire | July 18, 2023
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and Roku, Inc. (NASDAQ: ROKU), today announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the significant success in working jointly to neutralize SmokeScreen, a sophisticated ad fraud scheme that targeted connected TV (CTV) devices.
As ad investments in CTV continue to rise, DV and Roku recognize the necessity for vigilant monitoring and prompt action to counteract evolving ad fraud schemes. Through their joint investigations, the companies aim to identify and curb new fraud schemes, preserving advertiser confidence and further securing the integrity of the CTV advertising ecosystem.
Leveraging Roku’s proprietary Advertising Watermark technology and DV’s cutting-edge Fraud Lab and anti-fraud solutions, the joint investigations will efficiently identify and mitigate fraudulent activities. Moreover, DV and Roku will be sharing technological resources to augment the impact and scope of their joint efforts.
“Combating ad fraud demands collective action and innovation,” said Mark Zagorski, CEO, DoubleVerify. “Our successful partnership with Roku on SmokeScreen was just the beginning. As we move forward, our combined data and technology resources will empower us to identify and address emerging threats, safeguarding advertisers’ investments in the rapidly growing CTV landscape.”
“Our Advertising Watermark technology is instrumental in combating device and app spoofing,” said Adam Markey, Director of Product Management, Ad Platform at Roku. “Our partnership with DV enhances our collective capabilities to secure the TV streaming advertising ecosystem. Together, we are committed to ensuring transparency, accountability, and confidence for advertisers and partners.”
The joint efforts of DV and Roku are vital in addressing the dynamic challenges posed by ad fraud schemes that exploit the complexities of the CTV advertising ecosystem. The partnership will focus on continuous monitoring, analysis and collaboration to respond to new threats, ensuring that advertisers can trust in the integrity of their CTV ad placements.
This joint commitment to investigating and mitigating fraud in the ecosystem is just one aspect of DV’s partnership with Roku. DV and Roku have a longstanding relationship whereby DV provides quality insights more broadly, including viewability and invalid traffic. DV solutions are also integrated with Roku’s OneView platform, and the two companies plan to expand that solution to DV’s full suite of quality and performance solutions.
For more information on DV and Roku’s joint investigation into SmokeScreen, click here.
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
Ad Tech and Martech
Business Wire | August 25, 2023
Veritone, Inc. (NASDAQ: VERI), a leader in enterprise AI software and services, today announced that its subsidiary, Table Rock Management LLC, has entered into an exclusive advertising direct sales monetization agreement with SpokenLayer, a full-service creative studio specializing in custom, short-form digital audio content for the media and entertainment industries. Through this strategic collaboration, Veritone will serve as the exclusive ad sales agent for SpokenLayer, representing its entire portfolio of short-form podcasts, or “microcasts,” which includes revered publishing partners such as The Wall Street Journal, The Economist, Wired, TechCrunch and more.
Recognizing the enormous growth opportunities in the short-form audio landscape, Veritone is pleased to be SpokenLayer's strategic partner to help handle the intricate task of monetizing SpokenLayer's extensive network of short-form daily and weekly podcasts. Additionally, Veritone will support SpokenLayer's desire to focus resources on enhancing content creation, refining storytelling and maintaining its reputation as a thought leader in the short-form audio creation and production industry.
Veritone, renowned for its advanced AI-powered solutions and expertise in podcast monetization, emerged as an ideal collaborator for SpokenLayer's ambitious goals. With a proven track record in ad sales and a strong foothold in the industry, Veritone will act as the exclusive direct ad seller for SpokenLayer, forging new avenues for revenue generation.
"By entrusting our ad sales to Veritone, we can focus more on doing what we do best: crafting extraordinary short-form audio content," said Will Mayo, founder of SpokenLayer. "With Veritone's best-in-class sales prowess, our inventory is in expert hands for monetization, and we’re poised to elevate our publishers' experience, while unlocking new dimensions of ad monetization and delivering unmatched engagement to our audiences."
This partnership will enable SpokenLayer to leverage Veritone's ad sales expertise, streamlining operations, amplifying monetization efforts, and expanding the reach of its extensive microcast network. Furthermore, SpokenLayer will have the opportunity to leverage Veritone’s award winning generative AI technologies, including Veritone Voice, to produce and syndicate their microcasts into multiple foreign languages for expanded distribution and reach. SpokenLayer will also gain valuable audience insights and allow the company to focus more exclusively on content refinement and audience engagement.
"We are excited to be selected as the exclusive ad sales partner for SpokenLayer's network of short-form podcasts," said John Murphy, senior vice president of content monetization, Commercial Enterprise at Veritone. "Through this strategic alliance, we will leverage our robust industry relationships and proven advertising sales knowledge to drive exceptional monetization outcomes for SpokenLayer."
As the exclusive direct ad seller for SpokenLayer, Veritone will connect brands and agencies with a diverse array of microcast genres, covering business, technology, finance, family, gaming and more, across SpokenLayer's network.
Since its inception in 2012, SpokenLayer has achieved incredible success in producing captivating, short-form "snackable" podcasts, collaborating with prominent publishers and advertisers, including Conde Nast, General Mills, The Wall Street Journal, Audible, Group Nine, The Economist, Starbucks, Time, and Tribune. With over 320,000 episodes of content, SpokenLayer continues to set the bar in the short-form audio creation domain.
Veritone (NASDAQ: VERI) is a leader in enterprise artificial intelligence (AI) solutions. Serving organizations in both commercial and regulated sectors, Veritone’s software, services, and industry applications simplify data management, empowering the largest and most recognizable brands in the world to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading Enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. Through its robust partner ecosystem and professional and managed services, Veritone develops and builds AI solutions that solve problems of today and tomorrow.