Display Advertising

Sharethrough Announces Green Media Summit 2023 for Sustainable Ecosystem

Sharethrough | March 15, 2023 | Read time : 05:00 min

Green Media Summit 2023

On March 14, 2023, Sharethrough, a global independent ad exchange, is organizing the Green Media Summit 2023 in New York City on April 13. The event will highlight the impact of environmental awareness in media and the digital advertising industry's role in building a sustainable media ecosystem.

The conference will feature keynotes, panels, and fireside chats from ad tech leaders, industry decision-makers, and sustainability experts. The event will talk about the latest trends and solutions in sustainable media practices. These will include strategies for reducing carbon emissions in production and distribution, new technologies, and the role of the media in driving social and actionable environmental change.

Luc Marsolais, Chief Operations Officer at Sharethrough, said, "As businesses increasingly prioritize sustainability, it's become clear that industries across the board need to take steps to reduce its environmental impact." He also said, "The inaugural Green Media Summit is an essential opportunity to come together to address one of the most pressing issues of our time. At this conference and beyond, we can find ways to reduce our carbon footprint, minimize waste, and build a more sustainable future."

(Source - CISION PR Newswire)

The conference is completely carbon-neutral and features speakers from global brands, agencies, and publishers. Attendees can network with like-minded professionals and learn about best practices for creating environmentally conscious campaigns. The conference aims to inspire and empower the industry to take action towards a more sustainable future.

About Sharethrough

Sharethrough is an independent omnichannel ad exchange that believes in a human-centric approach to advertising and monetization. Advertisers and publishers use its technology to render higher-performing ads that fit any placement on any site. Sharethrough's publisher partners benefit from directly-sourced demand, scale, and quality, prioritizing their monetization efforts and elevating performance. It has headquarters in Montreal and offices across North America, including San Francisco and New York City.

Spotlight

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers.

Spotlight

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers.

Related News

Ad Tech and Martech

Runaway The Label Partners with Adcore to Manage CAD $1.75M–$2.5M Annual Advertising Budget

Accesswire | August 23, 2023

Adcore Inc. (the "Company" or "Adcore") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way, is pleased to announce it has entered into an agreement to provide digital advertising technology and services for one of Australia's top online apparel retailers, Runaway The Label. Under the terms of the agreement, Adcore will manage Runaway The Label's ("Runaway") advertising budget, which is expected to invest in the next 12 months between CAD $1.75 million and CAD $2.5 million on ad spend. Adcore will manage the advertising campaigns on search engines and social media platforms, including but not limited to Meta, Google, Snap, TikTok, and Pinterest. To ensure optimal results, all media managed services, including the use of Adcore's proprietary feed optimization app, Feeditor, are included under the terms of this agreement. Omri Brill, CEO of Adcore, commented, "I am thrilled to introduce Adcore's newest client, Runaway The Label. A trendsetter in the apparel industry, Runaway The Label provides a wide range of apparel options for the it-girls and the effortlessly stylish fashionistas who have come to love not only the style and forward fashion but also the affordable price tags attached to these exceptional clothing items. I am confident that our team will expand Runaway The Label's global reach as it continues its journey to becoming one of the most recognizable apparel companies in the world. I would like to take this opportunity to extend my heartfelt gratitude to both teams who have worked tirelessly to make this collaboration a reality. Together, we are setting a new standard in digital advertising, and I look forward to seeing the remarkable successes we will achieve," concluded Mr. Brill. Prem Patel, CEO of Runaway The Label stated "Runaway The Label is excited to announce an inspiring partnership with Adcore. With this collaboration, we anticipate gaining invaluable insights that surpass our current capabilities, allowing us to reach new heights in our e-commerce endeavors. Together, we aim to unlock our full potential and deliver exceptional value to our customers." ABOUT ADCORE Adcore is a leading AI-powered marketing and online learning technology company. By combining extensive industry knowledge and experience with its proprietary artificial intelligence (AI) powered technology, Adcore offers a unique digital marketing solution that empowers entrepreneurs and advertisers by managing and automating their e-commerce store advertising and monitoring and analyzing the performance of their advertising budget to ensure maximum Return on Investment. Adcore is a certified Google Premier Partner, Elite Tier Microsoft Partner, Facebook Partner, Verified Amazon Partner, and TikTok Partner. Adcore also runs Amphy, the world's most diverse 24/7 live online learning marketplace. Learners can choose from thousands of classes across hundreds of categories to grow their passions, skills and expand their children's learning opportunities. Instructors on the Amphy platform join a vibrant virtual teacher community that promotes and supports their success through enrichment seminars, marketing and advertising, and a suite of tools that allow them to run their classes hassle-free and focus on their students. Amphy students gain access to high-quality, personalized classes that are accessible 24/7, while joining a growing community of lifelong learners. Established in 2006, the Company employs over fifty people in its headquarters in Tel Aviv, Israel and satellite offices in Toronto, Canada, Melbourne, Australia, Hong Kong and Shanghai, China.

Read More

Advertiser Platforms

Loop Media Introduces a Self-Serve Video Advertising Platform on Loop TV, Powered by OrkaTV

Business Wire | September 26, 2023

Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars, and college campuses, announced today that it has rolled out in beta testing a self-service video advertising platform (“Loops Ads Manager”) for local businesses and venues to advertise on the Loop Media platform. Loop Media believes this anticipated new line of advertising revenue could be a significant additional contributor to Loop Media’s revenue, as Loop Media seeks to capture local advertising dollars that do not generally flow through the larger ad demand partners working with regional and national advertisers. Local and regional venues, services, brands, businesses, and agencies will be able to place ads on any of Loop TV networks’ 71,000+ screens, including partner screens, via the Loop Media Ads Manager, built in partnership with OrkaTV. This partnership is designed to empower local and regional marketers’ access to Loop Media’s powerful network at am.loop.tv. “The Out of Home Advertising Association of America (OAAA) estimates that national advertising makes up 35% of the yearly out of home advertising revenue and this is the area where Loop Media has primarily participated in since its inception,” said Jon Niermann, Chief Executive Officer of Loop Media. “With Loop Ads Manager, which we’ve built for the growing local demand for our platform, we are now able to more aggressively participate in the local advertising revenue stream which makes up 65% of the annual out of home advertising revenue. In addition, we’re providing our customers--and essentially any local business--the opportunity to advertise directly on the Loop TV platform in their local markets or beyond. Advertisers will be able to select their choice of markets anywhere in the nation with a quick, efficient, easy to use tool, and at an advertising entry price point that a local business owner can justify and manage,” Niermann continued. OrkaTV built the Loop Ads Manager on top of its best-in-class Streaming TV ad tech infrastructure. This enables Loop TV to offer differentiated features such as the proprietary “Venue Type” forecasting tool for targeting desired audiences watching TV-Out-of-Home (TVOOH) FAST channels. The Loop Ads Manager can ingest existing creative, or its creative experts with decades of experience can assist a business owner in creating a new ad with minimal input. “We built the Loop Ads Manager to democratize the entire process and cut through the prohibitive cost thresholds, clutter and usability issues that are inherent in most DSPs,” said Mike Woods, Chief Executive Officer, and Founder of OrkaTV. “The result is the easiest way for small businesses or any business to get their ads on Loop TV’s premium streaming TV channels,” he added. “We love having Loop TV in our venue! We are even more excited to be able to efficiently advertise The Pink Tub in other venues in order to reach new customers in our local market at a cost that is affordable for us!” said Victoria E. Thomas-Bodie, Founder & Executive Vice President of Operations at The Pink Tub, an opulent organic handmade body and bath brand based in Indianapolis, Indiana. Loop Ads Manager will begin service in beta-testing mode on September 21st. About Loop Media, Inc. Loop Media, Inc. ("Loop Media") (NYSE American: LPTV) is a leading digital out of home (DOOH)TV and digital signage platform optimized for businesses, providing free music video, news, sports, and entertainment channels through its Loop TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop Player. Loop Media’s digital video content reaches millions of viewers in DOOH locations including bars/restaurants, office buildings, retail businesses, college campuses, airports, and on free ad-supported TV platforms and at local gas stations on GSTV terminals in the United States. Loop is fueled by one of the largest and most important short form entertainment libraries that includes music videos, movie trailers, branded content, and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, and from subscriptions. To learn more about Loop Media products and applications, please visit us online at Loop.tv

Read More

Ad Networks, Ad Tech and Martech

Scibids Partners With Google Display & Video 360 to Offer Custom Bidding Powered by AI for Advertisers

Business Wire | July 24, 2023

Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & Video 360 (DV360) as the first Custom Bidding partner. Custom Bidding, a groundbreaking product in Display & Video 360, empowers advertisers to customize the bidding algorithm so that it aligns more closely with the desired business outcome. This solution provides customers with more precise control over ad decisioning and price valuation of each impression opportunity. Custom Bidding has evolved into a pivotal feature that showcases Display & Video 360's resolute commitment to openness and customization for its power users. With this first-of-its-kind partnership, advertisers and their agencies will gain streamlined access to Scibids’ customizable AI for their bidding strategies when utilizing Display & Video 360 Custom Bidding. Scibids AI is specialized in full-funnel campaign optimization, ranging from upper funnel CTV interactions to lower funnel direct response display ads and everything in between. Custom Bidding can deliver increased return on ad spend (ROAS) for both direct response marketers selling online and consumers that care about offline sales such as consumer packaged goods (CPGs). The integration also streamlines operations by making terms and conditions for advertisers directly acceptable in Display & Video 360, along with in-platform billing and clearing. The Custom Bidding functionality enables advertisers to create algorithms tailored to their specific campaign goals, resulting in an AI-powered informed bidding model that aligns with their unique business outcomes. Through the seamless collaboration between Scibids and Display & Video 360, advertisers and their agencies can now leverage this bidding strategy customization to achieve unparalleled success with efficiencies at scale. "For over seven years, Scibids has been dedicated to providing cutting-edge AI solutions that enhance outcomes for advertisers, and we’re pleased to work with a powerhouse partner like Google Display & Video 360 that embraces development on their open infrastructure," said Remi Lemonnier, Co-founder & CEO at Scibids. "As their first fully integrated Custom Bidding partner, we are committed to working together to revolutionize advertising strategies through AI and enable our shared customers to achieve their campaign objectives effectively." Lemonnier added, "With Custom Bidding, advertisers can unlock the full potential of their campaigns and achieve exceptional results by tailoring their bidding strategies to their unique needs and data assets. While we have been delivering the benefits of AI-powered Custom Bidding to Display & Video 360 users for some time, we’re thrilled to have worked with Google and become their first fully integrated Custom Bidding partner. " About Scibids Scibids is the global leader in AI-powered digital advertising decisioning. Founded in Paris in 2016, our mission is to grow and scale the performance of digital marketing by helping brands achieve desired business outcomes through privacy-respecting practices. Scibids AI is designed for advertisers, agencies, and all media buyers who want to improve the effectiveness and scale of their advertising campaigns. Scibids’ customizable AI auto-generates algorithms that fuel performance without relying on user tracking or profiling. Our AI is enabled within leading Demand Side Platforms (DSPs), unifies the ad stack by making planning and measurement data actionable within programmatic buys, and delivers measurable ROI for a long-lasting competitive advantage. Thousands of brands and their media agencies worldwide embrace Scibids AI for the unparalleled performance, customization and automation it provides. Learn more at www.scibids.com and download "AI, Privacy and the Future of Digital Marketing," a marketer's guide to growth in the post-cookie digital ecosystem.

Read More