IAS | December 09, 2021
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and adjust their digital campaigns within Mediaocean buyer workflow (Prisma) and automatically populate this information within IAS Signal. Initially available to select advertisers, this enhanced integration will launch globally in early 2022.
"Since launching IAS Signal, we've accelerated our product innovation and expanded critical partnerships, including our work with Mediaocean, to give advertisers the latest tools to manage digital media quality," said Lisa Utzschneider, CEO, IAS. "Speed is critical in our business, and this integration will be transformational for advertisers looking to launch campaigns faster while aligning to media quality standards."
Now advertisers working with both IAS and Mediaocean can quickly and easily activate their campaigns, all in one place. Within the Mediaocean platform, advertisers can:
Use automatic campaign creation tools to enter information just once, launch faster, and focus more time on optimization.
Maintain and easily adjust campaign settings, such as media partners or run dates, while in-flight to appear in both platforms.
Reduce time spent on campaign launch and billing from days to minutes.
"We're thrilled to extend our partnership with IAS, making it even easier for our joint customers to manage their campaigns," said Ben Kartzman, COO, Mediaocean. "With this integration, we're continuing to help advertisers control their marketing investments and optimize business outcomes."
With more than $200 billion in annualized media spend managed through Mediaocean, the integration with IAS Signal means advertisers can manage their investments more efficiently.
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.
Mediaocean is the mission-critical platform for omnichannel advertising. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Mediaocean employs 1,500 staff across 30 global offices and supports over 100,000 people using its products
Best Buy | January 04, 2022
For decades, Best Buy has been helping customers discover, try, and buy some of the most innovative products out there. No one knows consumer technology — and has the deep relationships with the people who buy it — like we do.
That’s why we’re excited to announce Best Buy Ads, our new in-house media company that will help shoppers discover products, services, and offers. With our deep customer insights, we will partner with relevant brands in a variety of new and holistic ways, to provide meaningful messages at the right time.
We interact with our customers three billion times a year — in our stores, in their homes, and online. These relationships last longer and run deeper than most. Knowing our customers on this level means we can help other brands cut through the clutter with advertising that won’t waste our customers’ time. With Best Buy Ads, we can show more of what interests our customers, when it interests them, and even help them save money. Whether a brand sells products at Best Buy or offers complementary products and solutions our customers need, we can help them reach their audience on our own channels (think BestBuy.com or in-store) and on external sites with a broad portfolio of offerings.
We have spent the past few years building a business that can analyze the data from our customer relationships and recommend relevant ways to connect with customers based on cutting-edge data science and analytics. It’s an innovative approach to advertising, in line with the innovative tech we sell. Just what you’d expect from Best Buy.
Diversifying an industry, creating equitable opportunities
There’s more to Best Buy Ads than connecting brands with shoppers, including an important focus on inclusion and diversity. In the advertising industry alone, according to labor market data, 73% of hires are white.
We’ve pledged to do better and, last year, Best Buy unveiled a five-year plan to address underrepresentation and technology inequities as well as create educational and career opportunities for those who need it most. As part of this pledge, we announced that Best Buy will dedicate nearly 10% of its annual media spend to BIPOC media by 2025.
With this in mind, and with the help of some of our partners and the Best Buy Foundation, Best Buy Ads is launching an advertising-focused Career Pathways program through our Best Buy Teen Tech Center locations across the country. The goal of this new program is to create opportunities and a pipeline of talented and diverse candidates for future advertising careers. Teens in this program will have access to internships, mentorships with professionals and paid work-based experiences all within the advertising industry.
Canopy Management | September 08, 2021
Increasingly, Amazon sellers are choosing CANOPY Management as their preferred provider when leveraging the Amazon DSP (Demand Side Platform) ad buys, the company reported today. Some partners say they would rather buy the ads through CANOPY, the Industry Leading full-service Amazon agency that helps brands scale their business and gain market share, than through Amazon itself.
Amazon DSP is a Demand-Side Platform that enables brands and agencies to programmatically buy display, video and audio ads both on and off Amazon. Brands who make DSP buys through Amazon have to spend at least $35,000 per month, whereas CANOPY requires no minimum spend. Amazon DSP ads compose the third and final step in the CANOPY Accelerator Program (CAP). The average Canopy Management partner grew sales 212% for the two most recent Prime Days, while their Advertising Cost of Sales grew only 7 points.
“With CANOPY’s team managing PPC and DSP, our brand has seen rapid growth,” said Ely’s & Co. Founder Sara Neuhaus. “Our sales are up 60% compared to last year.”
Worth noting: Amazon DSP doesn’t exist exclusively for Amazon Sellers. Non-endemic brands can leverage the reach and targeting capabilities of DSP and tap into its reliable 1st party data and exclusive inventory to drive traffic to their offerings and website. With lower minimums, Sellers and Brands have a clear advantage when it comes to choosing Canopy by launching and testing new campaigns.
Not only is Amazon offering programmatic buys off-platform, it also provides access to video streaming ads via OTT, or Over-the-Top, enabling marketers to engage audiences across Amazon-affiliated sites like IMDb.com and Twitch, devices like Fire TV, and across the web. OTT gives small Amazon sellers and large brands access to a new, rapidly growing frontier in TV advertising.
One-third of American adults use streaming services. In May, Amazon reported that its ad-supported streaming video content — which includes IMDB-TV, Twitch, and NFL Thursday — reaches 120 million people per month, a sixfold increase from the 20 million monthly users it reached in January 2020, less than a year and a half earlier. Amazon DSP advertisers can easily reach audiences of sports fans, Prime Video viewers and relevant In-Market segments.
“Amazon DSP already offers the second-highest Return on Ad Spend after Google,” said CANOPY Management CEO and Cofounder Brian Burt. “As Google & Facebook phase out the third-party tracking cookie, Amazon DSP offers brands unparalleled power to reach their target audiences. We’re pleased that our team’s hard work results in great success for our partners, and we’ll continue to work for the strongest possible results.”
About CANOPY Management
A full-service Amazon marketing agency, CANOPY Management is the driving force behind many of the most successful brands on Amazon. CEO and Cofounder Brian Burt is leading the company’s growth and expansion into new markets. CANOPY was recognized as a ‘Great Place to Work’ in March 2021.