Swingman Ads Releases 2020 Guide to Facebook Advertising

instanttechnews | February 25, 2020

Swingman Ads Releases 2020 Guide to Facebook Advertising
Facebook made a ton of changes to their platform in 2019 and we’re just beginning to see the results now in 2020. Value Optimization, Minimum ROAS bidding and Campaign Budget Optimization are just a few of the most visible changes to the platform. Here are 3 quick platform secrets we here at Swingman unlocked from millions of dollars in ad spend. The Facebook ads platform has definitely made it a focus in 2020 to send highly motivated users that are more likely than ever to convert. The higher quality traffic comes at a cost of higher CPMs and CPCs but we have seen it produce great ROI especially at scale. You’re now able pay a little bit more for a much warmer lead. There are still questions about how sustainable this magic is because it relies heavily on the finite resource of audiences, but for now it’s pretty great.

Spotlight

Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give c


Other News
AD TECH AND MARTECH

Conviva Makes the Transition from Video Analytics to Bidstream Data with Its First Ad Tech Partnership

Conviva, The Trade Desk | July 30, 2021

Conviva, a streaming analytics startup, launched its first ad tech product on Thursday, contextual data integration with The Trade Desk. Conviva embeds a sensor in the videos or streaming material of publishers and programmers. The sensor is not a third-party data collector in the same way that a cookie or SDK is. Instead, according to Conviva CEO Keith Zubchevich, it is the tool that publishers use in their video players to monitor video quality and engagement, such as buffering rates or overall watch time. “In the last couple of years, we began to collect extremely extensive content information, since there is no limit to what you can send through the se...

Read More

AD NETWORKS

NFFT will be the Future of Digital Advertising

NFFT | July 27, 2021

Since the days of newspaper and radio jingles, the idea of advertising has gone a long way. Nevertheless, advertising has become an integral part of our internet experience. You can't avoid digital advertising, ranging from banner ads seen on all online sites to pop-up ads that constantly ask for clicks. Non-fungible tokens (NFTs) enable the development of tokenized representations of digital objects like images, music, and movies. In addition, tokenized representations of actual assets can also be created. While NFT has encouraged innovation and blockchain adoption in various industries, non-fungible fillable tokens are gaining momentum. For example, the advertising indus...

Read More

DISPLAY ADVERTISING

CMG Announces Strategic Initiative with Amazon Advertising

Cox Media Group, Amazon | July 22, 2021

CMG Local Solutions today announced a strategic partnership with Amazon Advertising, which will allow CMG Local Solutions advertisers to access local audiences via Amazon Advertising's digital services. CMG Local Solutions advertisers throughout the country may now programmatically acquire display and OTT ads via Amazon DSP and evaluate their campaign performance using Amazon Advertising's suite of full-funnel measurement solutions. These new offerings, when combined with CMG's premium, a brand-safe local media website, and app advertising, may help local advertisers extend their reach and increase sales. CMG Local Solutions provides cutting-edge digital solutions ...

Read More

AD NETWORKS

Mediaocean Acquires Flashtalking For A Reported $500 Million

Mediaocean, Flashtalking | July 19, 2021

Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuing programmatic opportunities. The deal with Flashtalking comes exactly a year after it paid $200 million for programmatic buying platform 4C. 4C has integrations with Facebook, LinkedIn, Twitter, Amaz...

Read More

Spotlight

Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give c

Resources

Events