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System1 Wins Microsoft Advertising’s Supply Partner of the Year Award

System1 | February 11, 2022

System1_Wins_Microsoft
System1, Inc., an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2021 Supply Partner of the Year Americas.

The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board. System1 has a longstanding relationship with Microsoft Bing spanning over 7 years, and continuously works with Bing to test and implement new products and features. System1’s work with Bing on their new JavaScript tests was one such example noted in the awards.

The JavaScript test required close collaboration across several teams from both System1 and Microsoft - Partnerships, including product, engineering, and data to launch the test over the course of several weeks. Initiatives this year have resulted in Product Ad revenue more than doubling over the last quarter, and non-billable traffic dropping by 50%. Additional benefits achieved through these collaborations included higher quality traffic across both networks, as well as an improved end user and advertiser experience.

“This recognition validates the collaboration and hard work between both System1 and Microsoft teams. The trust our teams have built is extraordinary, and we are thrilled at the opportunities that lie ahead for our partnership,” said Kerstin Gibson, Senior Vice President Strategic Partnerships, System1.

Microsoft Advertising is delighted to show our appreciation and celebrate System1 in their deserved win with the Supply Partner of the Year award. The caliber of nominations this year was exceptionally high and showcases just how limitless our partners are.”

Katherine Eills, Global Partner and Awards Lead, Microsoft Advertising.

About System1, Inc.
System1 combines best-in-class technology & data science to operate its advanced Responsive Acquisition Marketing Platform (RAMP). System1’s RAMP is omnichannel and omnivertical, and built for a privacy-centric world. RAMP enables the building of powerful brands across multiple consumer verticals, the development & growth of a suite of privacy-focused products, and the delivery of high-intent customers to advertising partners.

Spotlight

Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. The growth in ad messages each day makes it harder for advertisers to get through to consumers. Combine this fact with the increasing use of ad blocking1 tools and the challenge becomes even more real.

Spotlight

Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. The growth in ad messages each day makes it harder for advertisers to get through to consumers. Combine this fact with the increasing use of ad blocking1 tools and the challenge becomes even more real.

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IAB: Despite rising obstacles, US digital ad sales soared in 2021

IAB, PwC | April 13, 2022

In 2021 the US saw exponential growth in digital advertising. The Internet Advertising Revenue report by IAB (Interactive Advertising Bureau) and PwC reveals that digital advertising in the US increased by 35.4% year on year to $189.3 billion in 2021. This growth is significant considering that it is the highest level of growth for the sector since 2006. Compared to 2020's 12.2% growth, the 2021's revenue growth for the industry is nearly three times greater and more than two times the growth between 2019 and 2018. As a result, revenues increased by $50 billion in just one year. The assessment by IAB and PwC shows that every quarter of 2021 has been better for internet ad revenue than the previous year. The highest year-over-year growth occurred between Q2 2020 and Q2 2021, at 62.2 percent. This is consistent with Alphabet, Amazon, Meta platforms, Snap, and Twitter shattering Wall Street projections and earning record-breaking revenue in the second quarter, driven mainly by advertising. Despite issues relating to privacy, measurement, the deprecation of identifiers, and the supply chain, all major digital channels recorded significant improvements. Social media increased 39.3% year over year to $57.7 billion. Search expanded "strongly" at 32.8 % YoY, although at a slower rate than other segments, resulting in a 0.8 % decline in its share of total revenue. Mobile advertising revenue has broken the three-year trend of decelerated growth as it is surged by 37.4% to a total of $135 billion (13.4% growth in 2020 vs. 24.0% in 2019 vs. 40% growth in 2018). This is due to the proliferation of mobile video and gaming and the continued adoption of mobile e-commerce. But desktop vs. mobile ad dollars remained consistent, with 71.3% of overall ad revenue coming from mobile ads. When it comes to advertising formats, digital video advertising garnered 51% revenue growth since 2020 at $ $39.5 billion totaled revenues in 2021. It now accounts for 20.9% of overall internet advertising revenue in 2021, up 2.2 percentage points from 2020. The IAB and PwC estimate that momentum will continue in 2022 due to breakthroughs in retail media, linked TV, gaming, and experimentation in the metaverse and Web3. In its forecast for the year 2022, this assessment addresses the industry's concerns due to tension and uncertainty surrounding privacy regulation, the deprecation of third-party cookies and identifiers, measurement, and supply chain transparency. However, with an optimistic approach, it states, "Nevertheless, brands have spoken, and digital is where they are putting their dollars. By continuing to focus on and invest in the areas needed to evolve the consumer value chain, the digital industry has the opportunity to tune established models from a position of financial strength and vibrant growth" Internet Advertising Revenue Report 2021(Full year), IAB and PwD. "Nevertheless, brands have spoken, and digital is where they are putting their dollars. By continuing to focus on and invest in the areas needed to evolve the consumer value chain, the digital industry has the opportunity to tune established models from a position of financial strength and vibrant growth" Internet Advertising Revenue Report 2021(Full year), IAB and PwD. The IAB commissioned and PwC Advisory Services LLC ("PwC") performed the "IAB Internet Advertising Revenue Report" on an ongoing basis, with data issued quarterly. The Interactive Advertising Bureau (IAB) began the "IAB Internet Advertising Revenue Report" in 1996. This research incorporates statistics and information provided to PwC directly by firms that offer online advertising and publicly accessible corporate data.

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Retina AI Brings Customer Lifetime Value Analytics To Google Ads

Retina AI | February 03, 2022

Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands. The new integration means that customers will now be able to measure their advertising campaigns effortlessly on both Facebook and Google. The new capabilities will be available to all existing customers and work directly within the existing Google Ads user interface they are already familiar with. "Most ad campaigns are optimized for conversion and customer acquisition costs, but brands need to stop paying to acquire everyone," said Emad Hasan, CEO of Retina AI. "Around 30% of customers acquired by campaigns built solely on these metrics will be unprofitable. This is why measuring against pCLV is so essential - it ensures that your ad spend isn't being wasted on ads and audiences who are unprofitable." The pCLV scores Retina generates can be viewed in custom columns in the Google Ads tables. The tool includes several columns out of the box including: Aggregate CLV - a dollar value that represents the total CLV for all customers who clicked an ad or extension over a selected period of time. CLV Conversions - represents the number of customers who clicked on an ad or extension over a selected period of time. Average CLV - a dollar value that represents Agg. CLV divided by CLV conv. Which gives you the average CLV of customers who click on an ad. CLV:CAC - is a ratio of Average CLV divided by Cost per Conversion and represents the ratio between CLV and customer acquisition cost. ABOUT RETINA AI Retina is the leading predictive customer lifetime value (pCLV) intelligence company transforming e-commerce customer acquisition for high-growth brands. The company uses AI, machine learning, and data analytics to provide the industry's earliest insights on pCLV to help marketers capture high-value customers and increase brand loyalty -- without relying on third-party cookies or IDFA. Retina's customers include world-class brands such as Madison Reed, and Dollar Shave Club. The company was founded in 2017 and is headquartered in Santa Monica, CA

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Verve Group and Scream Malmo Increase Reach by 21% Across Unique Audiences by Activating the ID5 ID Within PubMatic’s Platform

PubMatic | November 24, 2021

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